Thesis (Ph. D.)--University of Texas at Austin, 1981. / Vita. Includes bibliographical references (leaves 398-416).

Thesis--Bonn. / Bibliography: p. 106-117.

Předmětem mé diplomové práce je finanční analýza společnosti Jan Becher ? Karlovarská Becherovka, a.s. Podnik v roce 2007 oslavil 200 let od svého založení a patří mezi tradiční české výrobce lihovin. V roce 2001 došlo k dokončení jeho privatizace a podnik se stal součástí potravinářského koncernu Pernod Ricard, třetího největšího výrobce alkoholických nápojů na světě. Cílem diplomové práce je odpovědět na otázku, jaká je finanční situace společnosti v její novodobé historii a jaká je další perspektiva jejího finančního zdraví. Analýza je provedena z pohledu externího pozorovatele.

Texte révisé de: Diss.--Fakultät für Philosophie und Geschichte--Universität Tübingen, 1999. / Bibliogr. p. 333-343. Index.

No description available.

Diss.--Freiburg (Breisgau)--Universität, 1991.

Orientador: Roberto Berton de Ângelo / Dissertação (mestrado) - Universidade Estadual de Campinas, Instituto de Artes / Made available in DSpace on 2018-08-21T10:52:21Z (GMT). No. of bitstreams: 1 Dalfito_Daiana_M.pdf: 138418901 bytes, checksum: d3953ad183f849ddb7fd6888d81311b9 (MD5) Previous issue date: 2012 / Resumo: Este estudo se propõe a observar a obra fotográfica de Bernd e Hilla Becher, um casal alemão que se dedicou ao registro fotográfico de construções industriais por quase meio século. Dividido em três capítulos, o texto busca abordar um pouco da história de vida e do processo artístico dos fotógrafos, bem como suas influências, influenciados e a conjuntura artística que os cercava. Para tanto o trabalho se baseou em pesquisa bibliográfica acerca das fotografias becherianas, bem como da arte (especialmente a fotográfica) feita no período que vai - com maior ênfase - do início do século 20 até o início dos anos 1990 deste mesmo século. Através da pesquisa foi possível obter uma concisa definição da fotografia becheriana, sua influência junto aos fotógrafos atuais, bem como um diálogo entre a arte e a sociedade das quais foi contemporânea / Abstract: This study intends to be a general investigation about the Becher's photograph view, a german couple who devoted your lifes to the registration of industrial buildings for almost half century. Divided into three chapters, the text examine to some extent - or some fragments - of the history of life and the artistic process of the photographers, as well as their influences and the artistic situation around them. Then, this work was based on literature about the Becher's photograph and art (especially photographic) made in the period - with emphasis - from the early 20th century until the early 1990s this same century. Through research it was possible to obtain a concise definition of their photography, yours influence with the current photographers as well as a dialogue between art and society from which it was contemporary / Mestrado / Multimeios / Mestre em Multimeios

The aim of this thesis is to evaluate the trademark portfolio of the company Karlovarska Becherovka a.s. At the beginning I am preparing a qualitative model, which is used to choose an appropriate method to evaluate the trademarks. Consequently, I am evaluating Karlovarska Becherovka trademarks and determining the economic value added of all intangible assets. Finally, it addresses a question of the proportion of the company value that is represented by intangible assets and by trademark portfolio.

The thesis addresses a sales strategy of a firm in a broader concept. The main objective is to present the company Jan Becher -- Karlovarská Becherovka, a. s., its functioning in the areas of marketing, sales and export and to analyse the current situation of the firm in the context of alcoholic beverages market, distribution channels used and export orientation for the future. The thesis consists of six chapters. The first chapter presents the firm and its owner -- French group Pernod Ricard. There is analysis of the Czech alcoholic beverage market in the second chapter -- characteristics, regulation and categories recognized with their trends are adduced. The third chapter is focused on the market position of selected brands from the portfolio distributed by the examined company. Selected areas of the marketing strategy are compiled in the forth chapter. The fifth chapter analyses the sales channels, sales representatives support and specifics of on-trade and off-trade markets. The export strategy is presented in the sixth chapter. The outcome of the thesis is a critic evaluation of the current situation and processes and a statement of recommendations for areas to focus on while developing plans for coming years.

This thesis explores how the Institut für Literatur ‘Johannes R. Becher’, an East German institution for the training of writers, negotiated tensions that arose from the conflicting demands between literary and political values. The Institute had the objective to foster emerging literary talents according to the socialist ideal of a working writer, but often found students and staff drawn towards more autonomous literary values that were incompatible with the views of the East German Socialist Unity Party. As a result, the Institute’s practices fluctuated between toeing the party line and pursuing literary ambitions. An overview of the existing scholarship shows that the Institute and its function have been highly politicised and hardly subjected to analyses that allow for a more nuanced appraisal of its practices. As a result, the study of the Institut has not been able to transcend the binary differentiation between assent and dissent and the Institute is either presented as a liberal haven or an orthodox academy with little artistic value. This thesis addresses this issue by applying Bourdieu’s’ theory of cultural production, more specifically his notion of field, capital and habitus, to the study of the Becher Institute. Three case studies that form the core of this dissertation investigate how cultural capital in its institutionalised, embodied, and objectified form was accumulated, converted and exchanged by the Institute, how it tried to reconcile the tensions between cultural policy and creative aspirations and how these tensions affected the Institute’s common habitus. The first case study will show how the Institute’s founding shaped the institutionalised capital it represented and question the importance that has been attributed to prominent political figures during the founding process. The second case study examines the role of the lecturer and the influence their embodied capital had on the Institute. Two lecturers, working writer Werner Bräunig and poet Georg Maurer, and their representation of the Institute’s multiple habitus will be the focus of the analysis. The third and final case study is dedicated to objectified cultural capital in the form of the Institute’s publications during the 1970s. The Institute’s orthodox publications have so far been overlooked by scholars in favour of its more controversial literary output, which gives a misleading impression of the Institute’s literary output that I aim to amend. By developing a sociological framework for the study of the Institute, this thesis is able to investigate the Institute and its practices as a social and literary space under the watchful eye of the Socialist Unity Party, without denying its pedagogical and cultural dimensions. The findings will reveal a deeply conflicted institution that struggled throughout its existence to resolve the tensions between literary ambitions and political restraints as well as the contradictions within the literary field itself.