This research analyzes the business opportunities created by the "Buy American" movement. Current literature reflects a consensus that most consumers have an initial bias in favor of purchasing domestic products. However, domestic production is frequently more costly than producing abroad. In order for domestic production to increase a firm's profit, consumer willingness to pay more for domestic products is prerequisite. This study investigates whether that prerequisite is satisfied. By collecting revealed preference data from multiple locations, this study finds that, on average, domestic products do carry a price premium over similar foreign imports.

By definition subcultures harbor their own sets of norms and unique characteristics. From fashion to slang vocabularies, each subculture stands apart as a world of its own. In the subculture of psychedelic trance, an electronic music based subculture, such marking characteristics are taken beyond superficial expressions. Through repeated exposure to spiritual concepts, language, and rituals, thecommunity fosters spiritual practices and beliefs in individual members. Using in-depth interviews and extended participant observation, Iidentify patterns and commonalities, as well as divergences, in the spiritual practice and beliefs of subculture members. Ultimately psy-trance members draw on organized religious traditions while also distinguishing their activities and group from traditional religion. The role of music in collective ritual and the concept of lived religious experience provide insight into the beliefs and practices of the psy-trance subculture.

To many marketers, the second Gold Rush has come. The Millennials are on the rise and marketers are ready to strike; but “How?” has become the question. For many marketers, it has taken years of trial & error and data research to understand this target group that is considered to come out of 1981-2000 (Crang, p.1). The biggest hurdle marketers have to overcome is taking their thought process from traditional platforms to the digital technology that this group has grown up on. On top of joining the digital world, marketers have to be more creative than ever. With this group, they have been creating before they could talk, so they know what has been done and what is refreshing. And if that did not seem like enough on the marketers’ plates, Millennials want interactivity and personalization from every brand. To the average person, this seems incredibly demanding; but a few companies were willing to take on this challenge. Old Spice, Doritos, and Syfy found a way to connect with the Millennial audience through incredible creatives and received Effie Awards in recognition of their hard work. This report investigated each brand’s case study and what made their creative so successful. Throughout it, similarities were found, and differentiating elements were discovered, which resulted in why each case received the level of award they did. By the end of this paper, a clear picture of what resonates with this target audience should be painted to inform other researchers in the Millennial targeting field.

Sustainability is quickly becoming one of the hottest topics among green conscious consumers, as well as managers looking to capitalize on the growth of such interests. Wal-Mart, the world’s largest retailer, is currently marketing itself as a pioneer in sustainability, particularly in the retail industry. With innovations such as a Sustainability Index that measures the environmental and social impacts of products stocked by Wal-Mart, the company is currently marketing their efforts as being exceptional among “big box” retailers. However, few studies have tested those claims to determine if they are accurate. The purpose of this research is to gather data about Wal- Mart’s sustainability impacts and determine whether the marketed claims about sustainability programs are as far-reaching as the retailer claims.

This study examines the accuracy with which participants complete a typical social psychology post-experimental inquiry following a procedure involving deception. Participants were randomly assigned to be informed or naïve to an ostensible purpose and were randomly assigned to be offered or not offered a reward for revealing awareness of the ostensible purpose and admission of receiving prior information. MANOVA analyses suggest that being informed and being offered a reward increase Awareness. Being offered a Reward actually decreased Admission. The implications of these results for deception research will be discussed.

No description available.

No description available.

No description available.

No description available.

No description available.