The Chinese outbound tourism market has experienced rapid growth over the past few years. This noticeable development provides the background and rationale for the study that identifies the travel behaviour of Chinese tourists, and the expectation and perception regarding South Africa. Based on the findings, some recommendations for marketing strategies and implementation are given, in addition to suggestions for future research directions in this field. The theoretical discussion focuses on concepts of travel behaviour. Travel behaviour, including travel motivation, decision-making process, and destination choice are then presented in more detail. The development of the Chinese economy and Chinese outbound tourism are also presented and discussed. The empirical research focuses on the travel behaviour of Chinese outbound tourists. The goal here is to determine and analyse the travel behaviour of tourists, outbound from Beijing, and their views on South Africa as a tourism destination. To accomplish this, the empirical research is designed from the quantitative perspective, and the data was collected by fieldworkers at the Beijing International Airport, using intercept surveys. This helps the researcher to understand the needs, motivation, and behaviour of the Chinese outbound tourists and assists the researcher in analysing the marketing strategy of South Africa as a tourist destination. / Thesis (M.Com. (Tourism))--North-West University, Potchefstroom Campus, 2008.

This Thesis undertakes a leverage analysis of mega-events in the context of the 2008 Beijing Olympic Games. A leverage analysis apparently different from a impact analysis; it focuses on how to maximize the potential positive impacts and minimize the negative impacts for an event that will be held in the future. To analyze the circumstance of the Beijing Olympics that are amendable to leveraging, the research methodology employed is empirical with method of semi-structured in-depth interviews with the government officials, tourism industry people and the local community members in Beijing. This thesis research conducted a leveraging analysis from three perspectives: environmental, socio-cultural, and tourism/economic perspectives. From each perspective, four angles would be investigated: identifying the potential impacts of 2008 Olympics; determining the leveraging activities for the potential impacts; uncovering the opportunities for leveraging the potential impacts, and exploring the challenges in leveraging the potential impacts. Because there is not any existing theory on a leverage analysis in the context of Beijing Olympic Games, this research was conducted with the guidance of "grounded theory". The research indicated that the government aims to take use of the opportunity of hosting the "Green Olympics" to reap the ambition of making Beijing into a "greener" city, but how long would the policies last when the games are over is essential for the effectiveness. Similarly, the socio-culture would be leveraged by implementing the "People's Olympic" theme. Finally, the tourism in Beijing would be leveraged by a series of leveraging activities derived form the Olympic Games. The findings of this thesis research will contribute to the event studies and the leveraging studies.

Thesis (M.Com. (Tourism))--North-West University, Potchefstroom Campus, 2008.

The Chinese outbound tourism market has experienced rapid growth over the past few years. This noticeable development provides the background and rationale for the study that identifies the travel behaviour of Chinese tourists, and the expectation and perception regarding South Africa. Based on the findings, some recommendations for marketing strategies and implementation are given, in addition to suggestions for future research directions in this field. The theoretical discussion focuses on concepts of travel behaviour. Travel behaviour, including travel motivation, decision-making process, and destination choice are then presented in more detail. The development of the Chinese economy and Chinese outbound tourism are also presented and discussed. The empirical research focuses on the travel behaviour of Chinese outbound tourists. The goal here is to determine and analyse the travel behaviour of tourists, outbound from Beijing, and their views on South Africa as a tourism destination. To accomplish this, the empirical research is designed from the quantitative perspective, and the data was collected by fieldworkers at the Beijing International Airport, using intercept surveys. This helps the researcher to understand the needs, motivation, and behaviour of the Chinese outbound tourists and assists the researcher in analysing the marketing strategy of South Africa as a tourist destination. / Thesis (M.Com. (Tourism))--North-West University, Potchefstroom Campus, 2008.

Thesis (M. Phil.)--University of Hong Kong, 2008. / Includes bibliographical references (p. 168-185) Also available in print.

Thesis (M. Phil.)--University of Hong Kong, 2008. / Includes bibliographical references (p. 168-185) Also available online.

Thesis (M. A.)--Ohio State University, 2008. / Title from first page of PDF file. Includes bibliographical references (p. 106-123).

Thesis (Ph. D.)--University of Chicago, Dept. of History, June 1999. / Includes bibliographical references. Also available on the Internet.

Thesis (M.A.)--Zhongguo wen hua xue yuan. / Abstract in English, Chinese, French, German, and Japanese. Reproduced from typescript. vol. 3: Can kao shu mu -- Cai se tu ban -- Yu tu. 880-05

To what extent does students' perceived parental cultural capital affect support for students' music listening and students' instrumental learning?;A mixed-method sequential research study, consisting of two distinct phases - quantitative and qualitative - collected data form junior secondary school students in grades seven to nine in eight secondary schools in Beijing and nine in Hong Kong. Survey questionnaires and individual interviews were conducted from mid-June to September 2015, and from April to May 2016, respectively. Completed questionnaires (n=3,288 - 1,674 from Beijing and 1,614 from Hong Kong) complemented by interviews involving 56 respondents (28 students from each region), provided nuanced insights on the interplay between parental cultural capital and parental support, and on how parental support influenced students' participation in music activities.;This study found students in both Beijing and Hong Kong perceived their parents to be generally more supportive of their at-home music activities, and that parental support, both physical and personal, enhanced their motivation to participate in music activities. The perceived degree and perceived importance of parental support for student's music activities were positively associated. Moreover, the study also found that while parental cultural capital may not predict students' musical listening preferences, it may inform the frequency and types of parental support offered, which mediates the intergenerational transmission of musical preferences. This study found Beijing and Hong Kong parents generally exerted similar parental influences on students' music activities; however, Beijing students generally perceived their parents to offer greater physical and mental support than did their Hong Kong peers, and to have greater influence over their music listening. This study also found differences between the types of support Beijing and Hong Kong parents offered for students' instrumental learning.;Secondly, the study shows parental cultural capital predicts the level and types of parental support offered for students' music activities, in both Beijing and Hong Kong. Parents with greater cultural capital may be more capable of providing more musical support and a musical home environment for students' music listening and instrumental learning, which may help cultivate students' cultural capital, particularly in terms of their musical development and enrolment into instrumental class.;This study argues and further complements Bourdieu's concept of cultural capital (Bourdieu, 1973, 1986), which holds the intergenerational transmission of musical disposition, namely musical listening preference and musical knowledge, is facilitated by parental support and mediated by the home music environment, both of which are governed by parental cultural capital. This study implies the intergenerational transmission of cultural capital may not be a direct process, and parental support is necessary to impart parental cultural capital into students' cultural capital. This study further supplements Bourdieu's theory that parental support for their children's music activities reproduces parents' cultural capital as students', in the Chinese context. It found that parental cultural capital informed the types and extent of parental support for students' music activities, which may, in turn, have enhanced students' motivation for participating in music activities. This study argues that the mechanisms for intergenerational transmission of musical dispositions - i.e., musical preferences and musical knowledge - were facilitated by parental support and mediated within a musical home environment, both of which were governed by parental cultural capital. The study suggests a close collaboration among parents, school educators (including school music teachers), and instrumental instructors would best facilitate students' music learning, by providing a more comprehensive and immersive music education to students in their daily life.