In this diploma thesis a summary of ecological agriculture in Svitavy Region is processed. The first part consists of literary research about description of organic agriculture, its goals, principles, history and legislation and development of this agriculture in the region. In the second part the collected data will be compared with data from other areas in Pardubice Region. Introduction of selected organic farms, producers and sellers of organic food in the region follows. In the final part two surveys are executed. The first questionnaire about knowledge of ecological agriculture and its products is focused on local residents. The second questionnaire is focused on ecological entrepreneurs. In conclusion measures which could lead to improvement of public awareness and to overall development of organic agriculture in Svitavy Region will be suggested.

This diploma thesis deals with organic agriculture in Olomouc region, mainly region of Prostějov. It is focused on animal production. It also evaluates the number of organic farms, their size and management. Speaking about animal farms, the thesis concentrates mainly on their structure, production and sale of products. It underlines the differences between conventional and organic agriculture in Olomouc region and Prostějov region. In the end of the thesis there is a survey that mainly deals with organic agriculture and bioproducts. There was found, that most respondents know something about these concepts. Further more the survey deals with the frequency of purchase and prices of bioproducts. The prices do not suit to the respondents that's why they buy bioproducts only occasionally, the smaller amount of them once a month. The survey was focused on the inhabitants of Olomouc region.

Diploma thesis on the topic of possibilities of marketing orientation on the organic market deals with organic farming and organic food. The first part is to get familiar with this issue. There are characterized differences between organic and conventional farming, the advantages and disadvantages of organic farming, animal and plant specifications of production, conditions that must be met if the transition from conventional to organic farming, the follow-up compliance with the conditions laid down by law. Another section is devoted to organic food and their characterization, organic certification and marketing. The practical part includes its own investigation with an awareness of consumers about organic food. The conclusion gives the specifics of organic farming and organic food, and based on the analysis and possible recommendations on marketing orientation.

This diploma thesis is focused on mapping of organic farming in the South Region particularly in terms of spatial distribution of organic farms, their production and deployment of processing capacities organic production. South Bohemia region is due to its geographical conditions suitable for organic farming. It is one of the largest in amount of organic farms. However the diversity of production is not too different. There is mainly dominating extensive cattle farming in areas of permanent grassland.This dissertation was elaborated in terms of explorational purpose of University of South Bohemia ? Economical Faculty MSM 6007665806, focusing on support of development concerning higlands and uplands areas in the region of south Bohemia.

The objective is to evaluate a development and the importance of the organic agriculture and organic food in South Moravian Region. The identified details were than compared with other regions of the Czech Republic, or the whole country. The South Moravian Region due to its position belongs to the areas with a low proportion of organic areas, but since 2008 there are absolutely the greatest areas of arable land and permanent crops (there are more than 95 % of the total area of vineyards), but the smallest area of permanent grassland. This region produces 85 % of all organic grown vegetables. There is dominated sheep farming, followed by cattle farming.Typical for the South Moravian Region are vineyards and wineries, and therefore an integral part of thesis is the evaluation of wine production, especially organic wine in this region.

This thesis deals with the questions of farmers' getting their ecological production on the market, the drawbacks of gaining access on the market, what prevents farms from entering the market, and analysis of development of agriculture on ecological farms in the last ten years. In order to obtain questions to these answers it was necessary to conduct a questionnare survey. In order to compare these results, a method of a questionnaire survey from 2004 was selected focusing on the competitiveness of ecological farms. According to the questionnaire survey, the research was compiled and results of the research were compared with the results of the questionnaire survey compiled ten years ago. The research involved areas of north-western part of the Czech Republic and 45 respondents out of 95 farms participated in this research.

Organic food is a food product that is obtained from organic products and a limited amount of authorized additives defined technological process according to special regulation and the control regimen. Regional foods are due to short transport distances much fresher than food that has circulated for a long time. Regional foods tend therefore usually taste better and more valuable nutritional properties. Equally important is the fact that the closer the food to the consumer, the less loaded environment during transportation. The aim of the thesis is to evaluate the structure offers regional food and organic food producers to seek their districts Prachatice, and Strakonice Czech Budejovice. When evaluating the questionnaires, it was found that two-thirds of respondents regularly buy organic or regional food. Most often it is bought at a store in a specialized department.Most of the respondents to pay extra for regional food for a month for her to spend in the range of 200 to 500 CZK.

Diploma thesis "New forms of distribution and sales of food with a focus on internet trading" aims to analyze the food market to recommend real realization of the new forms of food sales with the focus on the internet usage. The first part is focused on theoretical knowledge that explains the basic concepts related to the topic. In the second part, I focused on questioning and interviews. The aim was to find out if the customers buying food via Internet, whether they would welcome this form of selling and distributing food and the benefits of buying them over the Internet.

Information on the use of regional, seasonal and organic foods and opinions on the possible improvement of the current status were investigated in the school catering facilities of the South Bohemian Region. 35 completely filled questionnaires were obtained and evaluated from addressed respondents (heads of catering facilities, directors) of nursery and primary schools. Based on their assessment, it was found that most catering establishments have permanent food suppliers, usually 2 - 3. Kitchen managers prefer suppliers with a larger assortment (wholesalers, supermarkets). 85% of canteens said that regular suppliers give them discounts. From the region's farmers, 35-45% of the canteens take main foods, meat, milk and dairy products, less fruit and vegetables. The most frequently purchased regional food is potatoes, while fish and legumes are mainly imported. Approximately 80% of canteens do not include organic food in the menus. The main reason is their difficult availability and higher price. This is confirmed by the finding that the more the supplier is a local farmer, the fewer canteens use organic products and buy conventional foods. A frequent reason for not using regional food and organic food in the canteens is low awareness of their quality, fear of high prices and limited range. It is therefore necessary for farmers to improve the range of supply, distribution and marketing. Regular workshops for managers and demonstration courses for canteen employees on how to effectively use these foods in menus can improve the situation. Promoting these foods is also important in order to raise awareness among parents and children.

The intention of the diploma work was the choice of main sorts of bioproduction, charting of the structure of bioproduction in light of origin and detection of sold volume of chosen bio ? food stuff in the South Bohemia. The method - monitoring of the sale in terrain was chosen for charting of the structure of bioproduction. The bioproduction was found out in two types of markets ?markets and markets which are specialized for bio ? food stuff. In the South Bohemia there was chosen 15 markets and 15 markets which are specialized for bio ? food stuff. The structure of bio ? food stuff in light of origin (Czech/import) and in light of volume of sold production was found out in each market. The target bio ? food stuff were beef, grain, dairy products and fruit and vegetable. The data were found out from the packets of bio ? food stuff or through the interview with the chief of the market.