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The purpose of this thesis is to discover and assess the rhetorical methods employed by LeRoi Jones in the evolution of cultural black nationalism. First, the thesis concentrates on his ethos and philosophy. Second, it analyzes the cultural black nationalism organization in Newark, New Jersey. Third, it discusses the impact of LeRoi Jones on the black cultural nationalism movement. The conclusions drawn from this study reveal that LeRoi Jones was able to attract, maintain, and mold his followers, to build a sizable power base, and to adapt to several audiences simultaneously. Implications of the study are that because of his rigid requirements and a gradual change in ideology, LeRoi Jones is now losing ground as a leader.