Diss. Nr. 3620 Wirtschaftswiss. St. Gallen. / Literaturverz.

Tidigare forskning har visat på att människor är mer benägna att konsumera produkter som har en varumärkespersonlighet som kongruerar med den egna självuppfattningen om de har ett tankesätt som är individualistiskt. Inom konsumtion av bilmärken har framförallt män ägt och använt bilar för att förstärka deras självuppfattning. I denna uppsats undersöktes därför om denna skillnad även visar sig inom ägandet av bilmärket BMW där det råder en skillnad i ägande mellan könen samt är mansdominerat i ägande. Den teoretiska grund som används för att undersöka och besvara studiens syfte och frågeställning är teorier om självuppfattning, varumärkespersonlighet och kongruensen mellan självuppfattning och varumärkespersonlighet. Totalt genomfördes tio intervjuer, varav fem är med manliga BMW-ägare och fem med kvinnliga BMW-ägare. Slutsatsen av det analyserade resultatet är att kongruensen har betydelse för konsumtionsval gällande bilvarumärken, då samtliga respondenters självuppfattning kongruerar med BMW:s varumärkespersonlighet i olika grad. Den största skillnaden i kongruensen mellan könen kunde finnas i hur den ideala självuppfattningen stämmer överens med varumärkespersonligheten, då majoriteten av de manliga respondenterna men inga av de kvinnliga respondenterna visade på en kongruens med denna dimension.

Texte remanié de: Diss.--Philosophische Fakultät III (Geschichte, Gesellschaft und Geographie)--Universität Regensburg, 2001. Titre de soutenance : Schwieriger Neuanfang - Wiederaufbau und Expansion der BMW AG unter besonderer Berücksichtigung der Unternehmensbeziehungen zum Staat (1945/48-1969). / Bibliogr. p. XIII-XXV. Index.

by Lee Sum Yiu, Raymond. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1993. / Includes bibliographical references (leaves B1-1-B1-2). / ABSTRACT --- p.ii / TABLE OF CONTENTS --- p.iv / ACKNOWLEDGEMENTS --- p.vii / Chapter CHAPTER I --- INTRODUCTION --- p.1 / Chapter CHAPTER II --- RESEARCH OBJECTIVES AND METHODOLOGY / Chapter 2.1 --- Business problem defined --- p.3 / Chapter 2.2 --- Research objectives --- p.3 / Chapter 2.3 --- Research methodology --- p.4 / Chapter 2.3.1 --- Research design --- p.6 / Chapter 2.3.2 --- Sampling design --- p.7 / Chapter CHAPTER III --- LITERATURE REVIEW / Chapter 3.1 --- Definition of attitude --- p.9 / Chapter 3.2 --- Function of attitude --- p.10 / Chapter 3.3 --- Consumer research literature --- p.12 / Chapter CHAPTER IV --- PRODUCT DESCRIPTION AND KEY SELLING POINT / Chapter 4.1 --- Key features of BMW Touring Car --- p.16 / Chapter 4.1.1. --- Practical and flexible design --- p.16 / Chapter 4.1.2. --- Performance --- p.17 / Chapter 4.2 --- Key selling points --- p.18 / Chapter CHAPTER V --- COMPETITIVE PROFILE / Chapter 5.1 --- Direct competitors --- p.21 / Chapter 5.2 --- Indirect competitors --- p.23 / Chapter CHAPTER VI --- RESEARCH HYPOTHESIS --- p.25 / Chapter CHAPTER VII --- QUESTIONAIRE DESIGN --- p.29 / Chapter 7.1 --- General question & product information --- p.30 / Chapter 7.1.1. --- Product usage --- p.30 / Chapter 7.1.2 --- Lifestyle characteristics --- p.30 / Chapter 7.1.3 --- Product functions and feature --- p.30 / Chapter 7.1.4 --- Product image and status --- p.31 / Chapter 7.1.5 --- Competitors --- p.31 / Chapter 7.1.6 --- Number of car owned --- p.31 / Chapter 7.2 --- Pricing --- p.31 / Chapter 7.3 --- Advertising and promotion --- p.32 / Chapter 7.4 --- Service provided by sales force --- p.32 / Chapter CHAPTER VIII --- LET THOSE WHO BOUGHT IT SAID SOMETHING --- p.33 / Chapter CHAPTER IX --- DISCUSSION ON RESEARCH FINDING / Chapter 9.1 --- Summary of sample achieved --- p.37 / Chapter 9.2 --- Interview procedures --- p.38 / Chapter 9.3 --- Result and Analysis / Chapter 9.3.1 --- Target customers --- p.40 / Chapter 9.3.2 --- Product image and impression --- p.41 / Chapter 9.3.3 --- Pricing of the product --- p.49 / Chapter 9.3.4 --- Advertising and promotion --- p.50 / Chapter 9.3.5 --- Sales force management --- p.51 / Chapter CHAPTER X --- CONCLUSION AND RECOMMENDATION / Chapter 10.1 --- Limitation of present research --- p.53 / Chapter 10.2 --- Conclusion / Chapter 10.2.1 --- Defining the target segment --- p.54 / Chapter 10.2.2 --- Product image and impression --- p.55 / Chapter 10.2.3 --- Pricing Strategy --- p.56 / Chapter 10.2.4 --- Advertising and Promotion --- p.56 / Chapter 10.2.5 --- Sales force management --- p.57 / Chapter 10.3 --- Recommendation --- p.57 / Chapter CHAPTER XI --- OVERALL REVIEW OF THE RESEARCH --- p.59 / Chapter APPENDIX I --- QUESTIONAIRE FOR DEPTH INTERVIEW --- p.A1-1 / Chapter APPENDIX II --- DEMOGRAPHIC INFORMATION OF INTERVIEWEES --- p.A2-1 / BIBLIOGRAPHY --- p.B1-1

Effective risk and financial management possess a great challenge for the multinational companies operating globally. Despite the increasing development of diverse hedging strategies against foreign exchange risk, global firms cannot fully foresee and measure the degree of the impact of foreign currency fluctuations. This paper aims to evaluate the exchange risk management and financial performance of the BMW Group from the year 2005 to 2016. Moreover, this paper is devoted to provide explanatory information on the impact of foreign exchange exposure on the financial performance of the company by the usage of information provided by the annual reports. The first section of the paper establishes the theoretical concepts of risk management with emphasis on exchange rate risk and financial performance analysis, which support the following study. The analysis of the industry and BMW Group business operations worldwide, currency movement, detailed accounting examination, financial ratio, peer group, exchange rate exposure and hedging strategies are performed to examine the relation between the financial performance and foreign exchange risk management. The analysis reveals that the effective hedging strategies against the foreign exchange risk may substantially impact the financial performance and overall positioning of the company in the competitive environment.

The diploma thesis deals with analysis of sales of BMW vehicles on the Czech market. The production of the currently produced cars was described and analyzed the most commonly sold models. For these models, historical developments have been further analyzed, and its changes have been described in terms of vehicle technical level. On the basis of these evaluations, the price development of the individual models was assessed, as well as the comparison of the price of the sale price to the new price compared to the amortization scales in accordance with the Methodology of the Expert Standard No. I / 2005

Nowadays, one of strong trends is globalization all over the world.That is not a surprising issue anymore and still going on. Furthermore, since many of people are gathering in cities to get jobs and live in convenience, the urban areas are growing wider and more crowded constantly. This fact automatically makes transportation usages and buildings increase. In this environment, the city offers some of publictransportations and infrastructures to make citizen transport efficiently. But, lots of people are still driving by private cars despite rising fuel costs. So, trafic jam, lack of parking space and waste of resource are getting serious. If we look around a city, there are many drivers going to work alone by a big commuter. It is a crucial cause of these issues. It aims to create a suitable personal commuter for primarily single drivers, with fascinating look despite its compact size. That will catch the eyes of people, and then make them desire it.

Diss.--Braunschweig Technische Universität, 2001. / Bibliogr. p. 282-295.

Thesis (M.S.)--Ohio University, June, 2010. / Title from PDF t.p. Includes bibliographical references.

Diss. Nr. 3620 Wirtschaftswiss. St. Gallen. / Literaturverz.