In a world driven by social media, the portrayal of femininity is often curated, shaping societal gender norms and individual self-perception. This timely study investigates the use and impact of boudoir photography on the self-perception of Slovak adult women and their sharing practices, exploring how they negotiate gender expectations through this medium employing gender theory and uses and gratifications theory. By exploring this intersection, I provide insights into contemporary feminist movements, linking this discourse to boudoir photography and sharing practices on social media networks as an act of feminism. The research reveals the complexities and tensions inherent in this process as participants navigate gender pressures and societal expectations of femininity. Despite boudoir photography's empowering potential for self-expression, women struggle with ingrained heteronormative ideals, on the journey toward self-perception within visual culture. By bridging theoretical frameworks with empirical findings, this study underscores the significance of boudoir photography within the realm of feminist discourse, offering insights into the dynamic interplay between gender norms, agency, and visual representation in online spaces.