Global ETD Search

211	Managing corporate brands a new approach to corporate communication / Ormeño, Marcos O. January 2007 (has links) Zugl.: Tübingen, Univ., Diss., 2007. Logography. Brand name products.
212	The impact of market structure and advertising on brand pricing in processed food products Wills, Robert Louis. January 1900 (has links) Thesis (Ph. D.)--University of Wisconsin--Madison, 1983. / Typescript. Vita. Includes bibliographical references (leaves 249-271). Food prices. Brand choice.
213	Brand preferences and brand actions Olsen, Ole, January 1965 (has links) Thesis (Ph. D.)--University of Wisconsin, 1965. / Typescript. Vita. eContent provider-neutral record in process. Description based on print version record. Brand name products
214	Branding as a communication tool : creating a branding plan for Medicare y Mucho Mas in Puerto Rico / Camano, Javier, January 2006 (has links) (PDF) Honors Project--Brigham Young University, 2006. / Includes bibliographical references (p. 55-56). Brand loyalty. Marketing. Medicare
215	A generic forest fire model : spatial patterns in forest fire ecosystems / Ratz, Armin. January 1996 (has links) Marburg, University, Diss., 1996. Waldökosystem. Brand. Modell.
216	Brand equity & college athletics investigating the effects of brand uncertainty situations on consumer-based brand equity / Higgins, Julie A., January 2006 (has links) Thesis (Ph. D.)--Ohio State University, 2006. / Title from first page of PDF file. Includes bibliographical references (p. 115-120). Brand loyalty. College sports.
217	Sports fan culture & brand community an ethnographic case study of the Vancouver Canucks booster club / Munro, Clayton Edward Steven. January 2006 (has links) Thesis (M.A.)--University of British Columbia, 2006. / Includes bibliographical references (leaves 89-90). Sports spectators Brand loyalty
218	Discrete brand choice models analysis and applications / Zhu, Liyu. January 2007 (has links) Thesis (Ph. D.)--Industrial and Systems Engineering, Georgia Institute of Technology, 2008. / Esogbue, Augustine, Committee Chair ; Griffin, Paul, Committee Member ; Lu, Jye-Chyi (JC), Committee Member ; Li, MinQiang, Committee Member ; McCarthy, Patrick, Committee Member. Brand choice. Logits. Probits.
219	Computer-assisted and static information provision formats : comparisons on reactions, time, and decision quality / Widing, Robert E. January 1986 (has links) Thesis (Ph. D.)--Ohio State University, 1986. / Includes bibliographical references (leaves 435-441). Available online via OhioLINK's ETD Center. Brand name products
220	Sociala nätverkssidor - En varumärkesförmedlare på B2B-marknader. : En studie över större B2B-företags användande av sociala nätverk i ett brand equity-stärkande syfte. Andersson, Linus, Lange, Anton January 2015 (has links) Social networks have become an important factor in today’s society. Companies as well as individuals are using these platforms to interact with one another on a daily basis. This phenomenon has mostly been acknowledged by companies on B2C markets where these social network sites are being used to communicate their brand. On B2B markets however, the usage of these platforms have not been as optimistically implemented. Due to this fact, this study means to examine what brand enhancing intentions well-established B2B companies have with their usage of social networking sites.This study conducted a web survey where 89 of Sweden’s most successful companies (in terms of turnover) participated. The respondents’ answers were analyzed through statistic tools such as correlation analyzis, cluster analyzis and descriptive data. The collected data revealed that the respondents could be divided into four separate segments, which further could be divided into two perspectives, where the brand enhancing intentions of the usage of social networking sites seemed to differ. Key words: Social Networking Sites, B2B, brand equity, perceived quality, brand loyalty, brand recognition, brand recall, brand image. Brand equity B2B SNS

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