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1	Barn som målgrupp : En studie av synergier i marknadsföring av hälsoprodukter / Targeting children : A study of synergies in marketing of health products Lutterdal, Olivia January 2022 (has links) Marketing aimed towards children under the age of 12 is prohibited in Sweden. Packaging design has a crucial role from a marketing perspective as it might be the only way to reach this target group. The purpose of this study is to analyze how graphic design and visual communication differs when it is aimed to children and adults. This essay also examines how media characters are used in marketing of health products targeted towards children and adults to create synergies. The use of media characters in packaging design results in two different types of synergies. The first type is the synergy between two brands when the collaboration benefits them by mutually increasing their legitimacy. The other type of synergy occurs when marketing of a product is designed to simultaneously reach two different target groups: children and adults. Synergy brand mascot media character legitimacy health products packaging design graphic design visual communication marketing Design Design