Global ETD Search

21	A case study concerning the application of 'Prior Knowledge': Tolo, Monica. Unknown Date (has links) Thesis (MBusiness-Research)--University of South Australia, 2003. Brand choice Brand name products
22	Customer defection and acquisition and its relationship with market share change / Riebe, Erica. Unknown Date (has links) Thesis (PhDResearch)--University of South Australia, 2003. Brand loyalty Brand name products
23	A comparison of consumer based measures of brand equity : Mackay, Marisa Maio. Unknown Date (has links) Thesis (MBus)--University of South Australia, 1999 Brand choice Brand name products
24	The relationships among extrinsic cues, perceived quality, perceived sacrifice and perceived value a cross national study : a thesis submitted to Auckland University of Technology in partial fulfilment of the degree of Master of Business, September 2005 / Liu, Yang. January 2005 (has links) (PDF) Thesis (MBus) -- Auckland University of Technology, 2005. / Also held in print (x, 106 leaves, 30 cm.) in Wellesley Theses Collection. (T 658.8342 LIU) Brand name products. Consumer behavior
25	The dyadic brand : a systematic enquiry to explore the confusion embedded in brand literature, and to inform the development of a simpler brand model that clarifies the roles of the consumer and custodian / Buddle, Richard. January 2007 (has links) Thesis (MA)--University of Canberra, 2007. / Includes bibliography (p. 97-109).
26	Feedback effects in ingredient branded offerings Radighieri, Jeffrey P. January 2010 (has links) (PDF) Thesis (Ph. D.)--Washington State University, May 2010. / Title from PDF title page (viewed on June 16, 2010). "College of Business." Includes bibliographical references.
27	The value of a brand in the marketing of automotive lubricants in a business to business environment in South Africa Snyder, Jan 23 July 2014 (has links) M.B.A. / Please refer to full text to view abstract Brand name products - South Africa
28	Positioning the brand of a financial institution in the Africa market Fastyn, Hanna Julia 06 December 2011 (has links) M.Comm. Barclays Bank Brand name products
29	Brand management and technology Botes, Shaughn 16 January 2012 (has links) M.Ing. Brand name products Product management
30	Brand origin and product haracteristics effects on corporate versus product brand equity in B2B markets Dimitrov, Silvana 12 March 2010 (has links) Prior research on branding has emphasised the choices companies have between product and corporate branding and what drives these choices. B2B markets are expected to differ from individual consumers in the value they place on the corporate brand versus the product brand due to the complicated nature of organisational buying. Brand origin and product characteristics are said to have an effect on customers’ evaluations of brand equity. The study design was causal/experimental in nature and data from 189 B2B customers located in SA and Europe was collected via a survey. The unit of analysis was customers’ evaluations of brand equity and multivariate statistical techniques were employed in the data analysis. The study results suggest that brand origin has an effect on customers’ evaluations of brand equity and local customers place more value on the corporate brand than their international counterparts. B2B customers are well aware of the product brand they buy and that product brand awareness drives product brand equity. Commodity and differentiated customers do not differ in their evaluations of corporate versus product brand equity. The findings from this research can contribute to the body of knowledge in the domain of building brand equity in B2B customers with specific implications to brand managers and CEO’s. Copyright / Dissertation (MBA)--University of Pretoria, 2010. / Gordon Institute of Business Science (GIBS) / unrestricted UCTD Brand name products Management

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