NDLTD Global ETD Search
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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.

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Spelling suggestions: "subject:"brandconsumer relationship"" "subject:"andconsumer relationship""

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Assessing Flagship Store Effectiveness / Updating Brand Experience and Its Consequences by Using the Example of two National Brands in the Fast-Moving Consumer Goods Industry

Nierobisch, Tim Nicolas 21 April 2017 (has links)
No description available.
330
flagship store
brand experience
experiential marketing
fast-moving consumer goods
brand
in-store attraction
experiential retailing
store visit
brand-consumer relationship
Wirtschaftswissenschaften (PPN621567140)

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