Gentrification applies not only to the largest and oldest cities; it is a multi-scalar phenomenon playing out in smaller and less prominent settings as well. This study examines temporal changes in property values, demographic characteristics, and types of businesses in the central Oklahoma City area. A major urban revitalization project which began in 1993 created strong gentrification characteristics near the renewal's epicenter, the Bricktown entertainment district. Data suggest that several specific neighborhoods in the surrounding area exhibited rising property values, improving educational attainment rates, decreasing household sizes, and a shift toward cosmopolitan retail activity. While it is evident that Bricktown has been transformed, the socio-economic traits of surrounding neighborhoods have been altered by the ripple effects of urban renewal.