The more certain and clear working scope the more serious price competition of industrial tender, since the clients who released the tenders have became wiser with learned experiences and available information of industry year-by-year. Such facts of tender not only cripple the bidding advantage but also shrink the profit expectation of stakeholders for scale companies which structured with huge organization and indirect cost burden, and impact the further business operation. Whatever the cut of won tender price, the project team which in charge of project realization usually chanceless to involve the marketing activities in advance under structure process. However, as the information receiver from the client during realization practically, the project team shall forward any above information and cope with the marketing team to break through current passive tendering procedure and construct better solution to the industrial clients. A ¡§project marketing¡¨ based procedure according to the characters of project team which merged project management with marketing activities has been proposed and suggests project team shall planning appropriate marketing strategies and activities before certain and clear requirements releasing by client to enhance the marketing effectiveness and achieve the opportunities. Such a procedure is initiated by identifying the impacted KPI with causes of project team and gathering the related information from clients, then find out the competitive markets and establish suitable marketing strategies. It is helpful for the project team to break away the traditional marketing predicament with systematic response to the opportunity changes of target markets.

The diploma thesis is focused on the proposal of strategic development of the transport company DZS. M.K- Trans, s.r.o. operating in Slovakia. The theoretical part defines the basis necessary for understanding the issues of planning the development and growth of the company, including a description of selected analytical methods. The aim of the analytical part, is to identify the key factors affecting the current situation of the company and will serve as a basis for deciding on strategic directions. In the third part is chosen the most suitable development strategy, which will lead to strengthening of the selected company on the market.

The diploma thesis is focused on the analysis of current situation at the Czech software products market. These products refer to the valuation of construction works. The possibilities of penetrating the Czech market are based on market analysis. The market analysis data were obtained from primary and secondary sources.

The thesis is focused on the design of marketing strategy for expansion into foreign markets the company MONTI SYSTEMS, Ltd., which design, develop, implement and service the hardware and software components of the MONTI CONTROL information technology system for petrol stations. In the theoretical part, the knowledge from marketing is elaborated, followed by the analytical part of the company. The design part of the diploma thesis deals with concrete proposals of marketing strategy for expansion of business activities on the foreign market.

This thesis focuses on proposal of the potential future development direction of a company operating in the dance art or dance sport area. The theoretical part handles problematics of development and growth of the company and strategic management process including selected analytic methods within development planning. Analytic part contains identification of key (critical) factors within evaluation of existing situation of the company in the context of inside and outside environment. Suitable strategy for future company development aiming for fixing its position on the market including implementation activities and benefits from the proposals will be chosen based on evaluation of the results of performed analyzes.

This diploma thesis deals with proposals in the area of inner development of a company that is very dynamically growing and operating in the digital marketing industry situated in Brno. Theoretical part defines basic concepts of development management and growing pains including description of selected analytical or evaluation methods. Analyses regarding context, environment and functioning of the company are presented in the analytical part of this thesis. Based on these analyses are presented key factors. New designs come out of the conclusions and results of the evaluation part. It contains the description of changes and precautions including their implementation. This, as a goal, will improve current processes leading to increasing quality service and customer satisfaction.

In the master’s thesis is presented a draft marketing strategy of entering to new geographic market for the company Kili, s.r.o., which sells materials for the manufacture of furniture, equip interior and construction. The objective of the thesis is to develop a proposal to open a new branch in selected location including a description of the marketing mix. The proposed section will be preceded by a summary of theoretical knowledge and analysis of the contemporary conditions of the company, focusing on internal and external business environment.

The master thesis deals with the proposal of marketing strategy for Dixons Carphone group plc. company, which her primary business is selling consumer electronics and mobile devices. Further in this thesis are described the essential marketing tools, which are applied on analyzed company. Based on gained results from particular analysis the proposals and suggestions are made.

Cílem diplomové práce „Expanze vybraného podniku na zahraniční trh“ je navrhnout strategii vstupu společnosti SLUTO s.r.o. na rakouský trh. Teoretická část práce je věnována problematice internacionalizace a podnikových strategií a možnostmi vstupu na zahraniční trhy. V analytické části práce jsou provedeny analýzy prostředí společnosti SLUTO s.r.o. za předpokladu její působnosti na rakouském trhu, přičemž získané výsledky jsou následně sumarizovány ve SWOT analýze. Návrhová část práce, jež je v podstatě business plánem rakouské dceřiné společnosti SLUTO s.r.o., pak v souladu s poznatky z jednotlivých analýz nabízí možné návrhy a doporučení.

This diploma thesis is focused on marketing mix of a concrete company, which is operating in international environment. The thesis is divided into three main parts. The theoretical part describes basic concepts related to the topic. The analalytical part of the thesis focuses on the business environment of company Dieffenbacher CZ, assuming its future expansion to Russian market, while the results obtained are further summarized in SWOT analysis. The practical part offers proposals and recommendations from the perstective of marketing mix for successful entry of a selected engineering company to Russian market based on the findings from the complied analyses and theoretical concepts.