This diploma thesis deals with analysis of use of the game geocaching. The aim of this work is to explain whether and under what conditions it is possible to use geocaching in marketing activities. There is an analysis and evaluation of existing projects using geocaching. Own project is designed pursuant the obtained results.

The more certain and clear working scope the more serious price competition of industrial tender, since the clients who released the tenders have became wiser with learned experiences and available information of industry year-by-year. Such facts of tender not only cripple the bidding advantage but also shrink the profit expectation of stakeholders for scale companies which structured with huge organization and indirect cost burden, and impact the further business operation. Whatever the cut of won tender price, the project team which in charge of project realization usually chanceless to involve the marketing activities in advance under structure process. However, as the information receiver from the client during realization practically, the project team shall forward any above information and cope with the marketing team to break through current passive tendering procedure and construct better solution to the industrial clients. A ¡§project marketing¡¨ based procedure according to the characters of project team which merged project management with marketing activities has been proposed and suggests project team shall planning appropriate marketing strategies and activities before certain and clear requirements releasing by client to enhance the marketing effectiveness and achieve the opportunities. Such a procedure is initiated by identifying the impacted KPI with causes of project team and gathering the related information from clients, then find out the competitive markets and establish suitable marketing strategies. It is helpful for the project team to break away the traditional marketing predicament with systematic response to the opportunity changes of target markets.

<p>Africa is a poor continent with many of the worlds least developed countries. The latest years the Swedish export to Africa has diminished, at the same time Sweden continues to be a big contributor of aid funds to the continent. However, trade in all its form contribute to prosperity in the trading countries which indicates that the trade with Sweden could help Africa to develop into a bigger and more important economy. Also, since trade increases a country’s welfare, both the Swedish and African societies could benefit from an increased trade between the countries.</p><p>By getting involved in public procurements in Africa the Swedish companies would get an economic security in the otherwise quite risky market. The public procurements could also mean a way to enter the market or to increase the market shares in Africa. This Thesis is focused on public procurements from the African Development Bank, mostly since Sweden is a big contributor in the bank but only a few Swedish companies has won contracts from the bank and also because many studies has not been made regarding their procurement process.</p><p>By using theories mainly from project marketing and networking, the market of public procurements in the African Development Bank, the process and the ways to succeed on this market has been studied.</p><p>It has been showed that the competition for the procurements from the bank is hard, and that the Swedish companies have not been successful. There are many underlying reasons for this, one of the most important being the fact that the Swedish companies have not even been interested in participating in the procurements since they find the market, the process and the bank to complicated. New possibilities are emerging on the market with the African Development Bank improving the efficiency of the procurement process, more lobbying being performed from the Swedish Foreign Ministry and also the growing African market, which makes this market more interesting and could mean new opportunities for the Swedish companies.</p><p>To improve the Swedish statistics in winning contracts from the bank the Swedish companies need to improve their networking to a great extent. Personal contacts and relationships are extremely important in making business in Africa and also when making bids on procurements from the bank. From the relationships in Africa, the Swedish companies can receive early information about upcoming projects in order to prepare the bid and market the company early. The Swedish companies must be more proactive in their marketing and visit Africa more often, as well as matching the needs with their offer to a better extent than today. It is important for the companies to have a long-term strategy when entering the African procurement market and not to resist too easily. Hard work and many resources will be spent before being awarded with the first contract and thereafter one success will lead to others.</p>

Africa is a poor continent with many of the worlds least developed countries. The latest years the Swedish export to Africa has diminished, at the same time Sweden continues to be a big contributor of aid funds to the continent. However, trade in all its form contribute to prosperity in the trading countries which indicates that the trade with Sweden could help Africa to develop into a bigger and more important economy. Also, since trade increases a country’s welfare, both the Swedish and African societies could benefit from an increased trade between the countries. By getting involved in public procurements in Africa the Swedish companies would get an economic security in the otherwise quite risky market. The public procurements could also mean a way to enter the market or to increase the market shares in Africa. This Thesis is focused on public procurements from the African Development Bank, mostly since Sweden is a big contributor in the bank but only a few Swedish companies has won contracts from the bank and also because many studies has not been made regarding their procurement process. By using theories mainly from project marketing and networking, the market of public procurements in the African Development Bank, the process and the ways to succeed on this market has been studied. It has been showed that the competition for the procurements from the bank is hard, and that the Swedish companies have not been successful. There are many underlying reasons for this, one of the most important being the fact that the Swedish companies have not even been interested in participating in the procurements since they find the market, the process and the bank to complicated. New possibilities are emerging on the market with the African Development Bank improving the efficiency of the procurement process, more lobbying being performed from the Swedish Foreign Ministry and also the growing African market, which makes this market more interesting and could mean new opportunities for the Swedish companies. To improve the Swedish statistics in winning contracts from the bank the Swedish companies need to improve their networking to a great extent. Personal contacts and relationships are extremely important in making business in Africa and also when making bids on procurements from the bank. From the relationships in Africa, the Swedish companies can receive early information about upcoming projects in order to prepare the bid and market the company early. The Swedish companies must be more proactive in their marketing and visit Africa more often, as well as matching the needs with their offer to a better extent than today. It is important for the companies to have a long-term strategy when entering the African procurement market and not to resist too easily. Hard work and many resources will be spent before being awarded with the first contract and thereafter one success will lead to others.

Chinese construction firms like any other construction firms, have to face a lot of challenges when dealing with the African construction environment, but unlike the others their success is heavily related to the network they have with their government as well as the African local government. A successful project marketing couple with a good mapping network as well as a clear understanding of the African business environment will then be the tools to be effectively competitive in that market. The main problem arising is therefore how Chinese construction firms can use project marketing to achieve a tangible competitive advantage against their competitors. Angola, an African country, was used as our single-case study. While relying on secondary data, we have discovered a country where most of the institutions were not fully established yet, and where the construction market was influenced to a certain level by the bilateral agreements between the Angolan government and the country of origin of the companies involved. Such bilateral agreements are closely related to the oil production of Angola. Our findings indicate that Chinese government is of great influence when it comes to the project marketing of Chinese construction firms before and after entering Angola but also that Chinese construction firms are already competitive in the market. Our conclusion on how a construction firm can be successful in African countries using project marketing is explained in a model that we have created for every company wishing to invest in the African construction market. Africa countries are nowadays a profitable market for construction firms and the availability of funds from the bilateral agreements makes those construction projects affordable for the African government. That is why we came into the conclusion that not only a good understanding of the African environment may help the construction firms succeed but also a strategic use of project marketing.

<p>Chinese construction firms like any other construction firms, have to face a lot of challenges when dealing with the African construction environment, but unlike the others their success is heavily related to the network they have with their government as well as the African local government. A successful project marketing couple with a good mapping network as well as a clear understanding of the African business environment will then be the tools to be effectively competitive in that market. The main problem arising is therefore how Chinese construction firms can use project marketing to achieve a tangible competitive advantage against their competitors.</p><p>Angola, an African country, was used as our single-case study. While relying on secondary data, we have discovered a country where most of the institutions were not fully established yet, and where the construction market was influenced to a certain level by the bilateral agreements between the Angolan government and the country of origin of the companies involved. Such bilateral agreements are closely related to the oil production of Angola. Our findings indicate that Chinese government is of great influence when it comes to the project marketing of Chinese construction firms before and after entering Angola but also that Chinese construction firms are already competitive in the market. Our conclusion on how a construction firm can be successful in African countries using project marketing is explained in a model that we have created for every company wishing to invest in the African construction market.</p><p>Africa countries are nowadays a profitable market for construction firms and the availability of funds from the bilateral agreements makes those construction projects affordable for the African government. That is why we came into the conclusion that not only a good understanding of the African environment may help the construction firms succeed but also a strategic use of project marketing.</p>

Main objective of the thesis is an analysis of tourism on Písecko from the perspective of the tourism market. On the basis of the status of the prepare to upgrade the tourism product, including its placing on the market. An important part of the preparation of the project of the tourism product in the selected area.

This thesis deals with the issue of business plan of construction company. The aim is to process functional plan for development project, which includes strategic analysis of external and internal environment, marketing mix, implementation plan, financial plan and risk analysis.

The main intention of the Master’s thesis is analysis of the feasibility and software solution of specific insertion portal. The analysis of the feasibility researches, particularly competition forces, potential users, financial analysis and prognosis of future growth and development. The realization part contains software solution and its implementation. All outputs of the Master’s thesis are used as basis for growing project Flatsharing.

Cette recherche a pour objet d’expliciter le processus d’attribution d’un nomde grands projets industriels, en étudiant l’impact du naming sur lesfournisseurs qui y participent.Sont mises en avant quatre variables majeures qui exercent une influence surles fournisseurs et façonnent la relation avec le porteur du projet endéveloppement. Une modélisation de l’impact du naming est proposée,permettant de dégager des pistes notamment en matière de branding BtoB. Letravail réalisé ici est de type exploratoire avec, comme terrain, le secteuraéronautique et en particulier une étude de cas collective et imbriquée,regroupant les trois projets Airbus : A3XX/A380, A350/A350 XWB et A30X.Caractérisée par une construction progressive et itérative, cette rechercheprocède de manière abductive avec de constants allers et retours entrel’empirique et le théorique. / The purpose of this research is to understand the naming process of complexindustrial projects, and more specifically its possible impact on the involvedsuppliers. We point out four key variables of the naming effect on suppliers,which are shaping the relationships between the prime contractor and tieronesin the project underway. A model is proposed which encompasses thediverse impacts of “project naming” on the suppliers, enabling to drawactionable conclusions in terms of B2B branding. This qualitative, searchand-discovery oriented research, is conducted in the aeronautical sector, andis based on the analysis of the collective and embedded case studies:A3XX/A380, A350/A350 XWB and A30X by Airbus. It is characterized by agradual and iterative construction, delivered through an abductive approach,where theoretical frameworks evolve simultaneously and interactively withempirical observation.