Purpose – The purpose of this master thesis is to enhance knowledge about how business model innovationcan be managed in a structured way within large companies. Method – We used a single case study design with an abductive research approach were the main data collection consisted of semi-structured interviews and a focus group, with a total of 29 informants. The data was analysed using a thematic analysis. Findings – The findings show that the developed business model innovation process for large companies differ from previously presented theories. Integrating our empirical investigation with prior literature, the business model innovation process that we recommend consists off our overall phases: (1) clarification, (2) team mobilisation, (3) development and (4) implementation. Theoretical contribution – The findings extend prior literature by suggesting that: (1) The responsibility for business model innovation should be shared between top managers and operational managers; (2) The current business model innovation process should be extended by adding a completely new phase, namely Clarification; (3) Several of the tasks within the original business model innovation process should be split; (4) A new task should be added after composing a project team that defines the projects specific fixed and variable elements of a business model; and (5) The development phase should have a completely iterative design. Practical implications – This study provide top managers with a framework for how large companies can work with business model innovation in a structured way and guidelines for operational managers on how they can manage the actual execution of business model innovation. By using our business model innovation process, managers are provided with a structured working process to streamline their work with business model innovation, by considering business model innovation without using too much resources. Limitations of the study – This study focused on attention to detail and depth rather than providing statistical generalisable findings. Based on different predefined criteria the case study company selected projects and individuals to participate in the empirical investigation which limited the study as it may have affected the scope and result of the study. Furthermore, there may have been ambiguity about which project we asked about during the interviews as several informants were part of several projects, affecting the transferability of the study.

Background: Due to several threats that are facing our planet a hybrid business form has emerged throughout the recent decade, the social enterprise (SE). A SE is created with one purpose, to create social value. However, it is also aiming for financial profit to be able to fulfill its social mission. The dual focus of SEs differentiates them from other business forms and much remains to understand how they manage this over time. Little is known about SE business models (BMs) and how they develop over time. Problem Discussion: Globalization has led to increased business competition, which in turn has led to an increased attention of business model innovation (BMI) as a tool to create and/or sustain competitive advantage. Since BMI can be a key process in all industries it is relevant to understand BMI in order to manage it successfully and achieve a good result. Unfortunately little attention has been given to the BMI process, how BMI unfolds over time. Purpose: The purpose of this study is to explore how BMI unfolds over time at GodEl. This will be done by: (1) looking at how the BM components have changed over time from the establishment of the firm until present, and (2) identifying main events that have triggered these changes. Methodology: This study is a qualitative single case study. The data has been collected via 16 semi-structured interviews, two focus groups, as well as via historical archives. The findings have been analyzed in a within-case analysis. The case organization is GodEl, a Swedish electric retailer. Empirical Findings: The findings contain a complete review of the company history and BMI between 2001 and 2015, based on the collected data. It is structured in identified time periods. Conclusions: It can be concluded that BMI at GodEl between its establishment and present day has been achieved by small incremental changes in the BM components one step at a time. It has been a continuous process of trial-and- error. Future Research: Further research is needed in order to deepen the understanding of BMI process.

This thesis examines the critical factors shaping early-stage business model development. As a result, this paper provides insights and recommendations for the effective commercialization of innovations. The early-stage business model development process is notoriously complex and ambiguous, yet a limited amount if empirical studies have been conducted in this crucial phase. To address this research gap, an action research approach is employed to document learnings and challenges through an empirical case study into the early-stage business model development for a novel bioprinting technology. The study leverages existing literature to define specific actions and utilizes reflective analysis to gain comprehensive understanding of the factors shaping the process. Through this approach, important new lessons are uncovered for facilitators, highlighting both the facilitating role of tools and methods, as well as their limitations in enhancing the cognitive processes of understanding customer value, how to create value, and how to capture it efficiently. The research findings demonstrate the the business model development and innovation processes are iterative and complex, as well as heavily reliant on engagement and resource allocation. Furthermore, newfound theoretical considerations of commitment, organizational capabilities, and risk appetite arecrucial for the successful realizability of business models. Based on these findings, recommendations of future business model development in similar contexts are presented. These include the importance of achieving a common understanding among stakeholders, a thorough understanding of customer value, a thoughtful ideation process combining convergent and divergent thinking, and a comprehensive assessment of commitment and tolerance for ambiguity. This these contributes to the exisiting body of literature by holistically shedding light on the early-stage business model development process through documented action and by providing practical insights for practitioners and stakeholders involved in innovation commercialization. / Denna uppsats undersöker de kritiska faktorer som formar utvecklingen av affärsmodeller i tidiga skeden samt bidrar med insikter och rekommendationer för effektiv kommersialisering av innovationer. Processen för utveckling av affärsmodeller i tidiga skeden är känd för sin komplexitet och tvetydighet, men det finns få empiriska studier av denna avgörande fas. För att fylla detta forskningsgap används en aktionsforskningsansats för att dokumentera lärdomar och utmaningar genom en empirisk fallstudie på affärsmodellsutveckling i ett tidigt stadie för en ny bioprintingteknik. Studien utnyttjar befintlig litteratur för att definiera specifika åtgärder och använder reflekterande analys för att skapa en omfattande förståelse för de faktorer som formar processen. Genom detta tillvägagångssätt kan viktiga nya lärdomar dras kring facilitatorer, vilket belyser både verktygens och metodernas underlättande roll och deras begränsningar när det gäller att förbättra den kognitivaprocessen för att förstå kundvärde, hur man skapar och fångar detta värde på ett effektivt sätt. Forskningsresultaten visar att innovationsprocessen för affärsmodeller är iterativ, komplex och starkt beroende av engagemang och resursallokering. Dessutom är nya funna teoretiska överväganden om engagemang, organisatorisk kapacitet och riskaptit avgörande för en framgångsrik realisering av affärsmodeller. Baserat på dessa resultat presenteras rekommendationer för framtida utveckling av affärsmodeller i liknande kontexter. Dessa rekommendationer inkluderar vikten av att uppnå en samsyn bland intressenterna, en grundlig förståelse för kundvärdet, en genomtänkt idéprocess som kombinerar konvergent och divergent tänkande, samt en omfattande bedömning av engagemang och tolerans för ambiguitet. Denna uppsats bidrar till den befintliga kunskapen genom att holistiskt belysa utvecklingsprocessen för affärsmodeller genom dokumenterad handling i ett tidigt skede samt genom att ge praktiska insikter för utövare och intressenter som är involverade i kommersialisering av innovationer.