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Call centre agents are becoming increasingly important in the call centre setting. They act as a contact point between the customer and the company, and can therefore be regarded as the builders of the company's image. Outbound call centre agents have the difficult task of gathering valuable research information. Due to the importance of these agents, they should have certain competencies to perform their duties sufficiently. The aim of this study was to determine what exactly a call centre agent needs in order to make that agent an ideal worker. Identifying competencies required to be ideal agents will ease the task of training and recruitment. Due to the interrelatedness of the subsystems of a call centre, not only the perceptions of the call centre agent, but also the views of managers and customers were taken into account. The systems theory allowed the researcher to take into account the interrelationship between these different subsystems. A qualitative methodology was used to gather this information, as it was the ideal method to show the complex processes and interactions in the call centre. Content analysis was used to analyse the data. Firstly, categories for the information were developed (open coding), then the categories were labelled (axial coding) and finally the categories were refined and integrated (selective coding). The results are presented from agents, customers and managements perspectives. The results found in this study are also connected to previous literature done regarding service representatives in general. Finally the competencies identified from the results are integrated with and related to the systems theory. Recommendations with regard to training for call centre agents are made, as well as recommendations concerning research possibilities for inbound call centres and cross-cultural studies. / Dissertation (MA (Research Psychology))--University of Pretoria, 2005. / Psychology / unrestricted

Thesis (M.A.)-University of KwaZulu-Natal, Durban, 2008. / Full text also available online. Scroll down for electronic link.

Magister Commercii (Industrial Psychology) - MCom(IPS) / The aim of the study was to identify the retention variables highlighted as most important by call centre agents at a financial institution in the Western Cape. In addition, to assess which of the independent variables they place more importance on; and to determine whether differences exist between the retention variables highlighted as most important by the respective age and gender groups.

Call centres are typically characteristic of a highly repetitive, monotonous, and low skilled nature of work, which has resulted in low levels of job satisfaction, dissatisfaction or no satisfaction for call centre representatives. This has been the motivating factor in determining if a relationship exists between call centre representatives’ job satisfaction and their locus of control orientation. A sample of 103 call centre representatives from a call centre in KwaZulu-Natal participated in this research. The results of the research suggest that there is no significant relationship between call centre representatives’ job satisfaction and their locus of control orientation. The findings suggest that irrespective of a call centre representative’s locus of control orientation, the nature of work in a call centre itself is such that it leads low levels of job satisfaction, dissatisfaction and no satisfaction. The results further suggest that there is no relationship between call centre representatives’ job satisfaction, gender, qualifications and tenure. Similarly, no relationship has been found between call centre representatives’ locus of control orientation, gender, qualifications and tenure. These findings indicate that further research is required to understand job satisfaction within the call centre, as there is limited research within the South African context. / Thesis (M.A.)-University of KwaZulu-Natal, Durban, 2008.

This is a study conducted in a telecommunications call centre called the Greater Brand Company; located in KwaZulu Natal, in a suburb North of Durban. I conducted fieldwork for a complete year whilst working full time in the call centre. Although the call centre had over 400 call centre agents employed at the Durban branch, I had access to 121 agents who worked a similar shift as me. The experiences of these agents are brought to life through this piece of research. The Great Branding Company (pseudonym) is an inbound call centre, which means it handles incoming calls and offers customer service to these callers. It has been argued that “since their appearance on the scene in the early 1990s, call centres have become the most important single source of customer contact in the developed information economies. They have also become huge employment generators, with jobs numbering in the millions” (Rusell, 2008: 01). The call centre industry is growing globally and South Africa is in line with this growth. The nature of the work is also very fast paced and challenging, yet monotonous, for the faceless employees who are working in this environment. The research aims to bring an understanding of these challenges and offer insight into the activities that agents engage in as ways to cope with their jobs. I carefully chose research methodologies that I believed were going to add value to the research. Writing from the emic perspective offers an opportunity to be able to be part of the study and share my views with very little inhibitions and thus offering a richer ethnography. My research was conducted using purely qualitative research tools because it examines the lives of the call centre agents and there is no better way to showcase this than through qualitative research. Participant observation being the key tool that I used to gain information in true Anthropology style. Being a participating observer did not mean I was devoid of barriers to entry; it did however put me at an advantage to gain better rapport amongst the research participants who considered me to be one of their own. In supplementing participant observation I also used focused groups, unstructured interviews and semi structured interviews for those questions that required greater probing. The combination of all these research methodologies allowed me an opportunity to gain a greater understanding into the lives of agents and thus write some detailed ethnographic chapters. The study adds to the field of Industrial Anthropology and hopes to spark a greater interest into this field thereby creating a platform for more researchers to conduct studies on call centre employment in the South African context. / Thesis (M.A.)-University of KwaZulu-Natal, Durban, 2013.

The call centre industry is gaining momentum in the retail sector, which can be attributed to the fact that many companies use call centre agents to communicate with the end users of their products. A major challenge facing retail companies is finding the right employees for their call centres, so that these people are able to perform according to their natural abilities and acquired skills. The South African retail company under study uses the Clerical Test Battery (CTB2) to screen candidates for its call centre. The aim of this study was to investigate the relationship between the CTB2 numeracy subtest scores and work performance scores of employees in this call centre. The literature review examines the use of psychometric instruments in general, and then focuses on the use of the CTB2 in South African contexts. The objective of the current study was to evaluate the validity of the numeracy subtest when used as part of the selection process for call centre candidates. A quantitative research approach was employed to analyse the raw data, which was already available in the company’s database. The two datasets used were the CTB2 numeracy subtest scores and the work performance scores of 300 call centre agents. The correlation between these two sets of scores was analysed using Statistical Package for Social Sciences (SPSS) software (version 17). No statistically significant relationship emerged between the two research variables. Therefore, it may not be appropriate to use the CTB2 numeracy subtest to screen call centre candidates. The findings of this study suggest that the CTB2 should not be used in isolation when assessing call centre candidates. Face-to-face interviews should form an important part of the decision-making process, and the use of additional instruments to measure general cognitive aptitude and skills such as perceptual speed and accuracy is recommended. The dissertation concludes by outlining the limitations of the study and giving some suggestions for future research in this field. / Dissertation (MA)--University of Pretoria, 2011. / Psychology / unrestricted

Student Number : 9910820A - MA research report - School of Human and Community Development - Faculty of Humanities / The literature review presents a discussion of the various aspects within organisational climate as it relates to a call centre environment. It also examines past research on the notions of job satisfaction, life satisfaction and self-esteem pertaining to call centre agents. The literature review places particular emphasis on the affect organisational climate has on call centre agents. The present research takes the form of a quantitative, non-experimental, cross-sectional, ex-post facto design, on a sample of two-hundred and nineteen (N=219) call centre agents from four South African call centres. The Job Content Questionnaire was used to measure the organisational climate (Karasek, 1985), Taylor and Bowers (1972) General Satisfaction scale measured call centre agent’s job satisfaction, the Satisfaction with Life Scale (SWLS) assessed the global cognitive beliefs of call centre agent’s life (Pavot and Diener, 1993), and Rosenberg’s (1989) Self-Esteem Scale was used to measure call centre agent’s self-esteem. Descriptive statistics and correlations were used to analyse the data and answer the research questions. Results from the analytical procedures suggested that call centre agents were given more decision latitude, there was a perception of general social support within the organisation, work roles were clearly defined and self-esteem was not significantly associated to the work environment. Thus, implying that the organisational climate of call centres may not be as bleak as past literature has suggested.

The call centre industry has experienced a boom over the last decades. More organisations are making use of call centres as a means of speedy service deliveries to their customers. Call centres have therefore become an important method of communication between customers and clients, however the call centre environment has been characterised as being demanding and negatively impacting on employees. This study is therefore aimed at understanding employee experiences of commitment and happiness within the call centre environment. Specifically whether or not those employed within the call centre environment experience both commitment and happiness. Data in the study was collected with the use of a biographical questionnaire and semi- structured interviews. The results in the study suggest that commitment and happiness are experienced in the call centre environment when positive organisational factors such as feedback, recognition, goal accomplishment and growth opportunities are present. / Thesis (M.A.)-University of KwaZulu-Natal, Durban, 2012.

The context of this research is the coping and wellness of call centre agents in a characteristically high-stress work environment. The purpose of the study was to construct a psychological coping profile by investigating the relationship between individuals‘ wellness-related dispositional attributes and their resiliency-related behavioural capacities which has been under researched in a call centre work environment. A quantitative cross-sectional survey approach was followed. The population comprised predominantly of a non –probability sample of (N=409) predominantly early career permanently employed black females employed in call centres in Africa. Correlation and multivariate statistics highlighted cognitive (cynicism and hardy-control), affective (managing own emotions) and conative (hardy-commitment) behavioural elements that should be considered in the psychological coping profile of call centre agents. Age and gender were also shown to be significant moderators of the relationship between the wellness-related attributes and the resiliency-related capacities. The main findings are reported and interpreted in terms of an empirically derived psychological coping profile. The findings may provide valuable pointers for the design of wellness intervention practices which add to the body of knowledge concerned with employee wellness in call centres / Industrial & Organisational Psychology / D.Litt. et Phil. (Industrial and Organisational Psychology)