Voters are exposed to vastly different campaign environments based on their geographic location. This results in heterogeneity in the intensity and communicative content that voters are exposed to across a nationally representative sample. The present analysis seeks to leverage this variance in communication environments facing voters to better capture the effects of campaign priming. I find that when taking account of the communications that voters face, the effects of priming are clearer, but also more complex. / text

Thesis (M. A.), Memorial University of Newfoundland, 1999. / Bibliography: p. 177-195.

Thesis (Ph. D.)--University of California, San Diego, 2009. / Title from first page of PDF file (viewed October 13, 2009). Available via ProQuest Digital Dissertations. Vita. Includes bibliographical references.

abstract: Do fact-checks influence individuals' attitudes and evaluations of political candidates and campaign messages? This dissertation examines the influence of fact-checks on citizens' evaluations of political candidates. Using an original content analysis, I determine who conducts fact-checks of candidates for political office, who is being fact-checked, and how fact-checkers rate political candidates' level of truthfulness. Additionally, I employ three experiments to evaluate the impact of fact-checks source and message cues on voters' evaluations of candidates for political office. / Dissertation/Thesis / Doctoral Dissertation Political Science 2015

The thesis focuses on the use of political marketing by the political party TOP 09 during the municipal elections in 2010. This chosen topic explores issues that have not been covered by the Czech political research yet. The thesis is mostly based on the theoretical concepts of Lees-Marshment and Bruce Newman. The research surmised that the political party TOP 09 had implemented political marketing techniques during the last municipal elections, and it might be considered, as described by Lees-Marshment model, as a market-oriented party. The thesis uses qualitative research methods. Its second part comprises of two case studies on the municipal campaigns of TOP 09 in the cities of Olomouc and Prague: the empirical evidence reviews campaign strategy, electoral programme, election polls, relations to the other candidate parties, media coverage, campaign organization, internal marketing and (last but not least) campaign financing. The thesis comes to conclusions that TOP 09 was using political marketing on municipal level, but still there are differences in the extent of its usage. While the Prague party organization behaved as a market-oriented one, the Olomouc regional organization might be described as a sales-oriented party.