As popularity of online banking services has grown exceedingly among Finnishconsumers, it has become necessary for banks to provide their customers withsafety advice against the emerging threat of card-not-present fraud (CNP) in orderto protect them from monetary losses. However, it is unclear how effective thisadvice is and how well it is filling its purpose. This study aims to fill this gap andexamines the advice provided by Finnish banks in order to protect their customersfrom CNP-frauds by applying an economical approach to the criminological field.A multilayered approach including a literature review, a web page qualityassessment and a qualitative interview was used for this purpose. Contributing toexisting literature on the enabling and constraining influences within the financialindustry, this study increases the understanding of why Finnish banks’ arehomogenously tilting the balance towards their own private interests rather thanpublic good.