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The relationship between on-time performance and service evaluation /Chan, Wai-sang, William. January 1996 (has links)
Thesis (M.B.A.)--University of Hong Kong, 1996. / Includes bibliographical references (leaf 61-65).
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Strategy for information management in the airline catering business /Lau, Kit-ling, Rossana. January 1995 (has links)
Thesis (M.B.A.)--University of Hong Kong, 1995. / Includes bibliographical references.
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The strategic role of airline revenue management systems and the importance of change management /Ip, Pui-lam, Stephen. January 1997 (has links)
Thesis (M.B.A.)--University of Hong Kong, 1997. / Includes bibliographical references.
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Integrated carriers, threat or opportunity to conventional air cargo airlines /Lau, Kai-chi. January 1997 (has links)
Thesis (M.B.A.)--University of Hong Kong, 1997. / Includes bibliographical references (leaf 68).
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Offshore office : a strategic move : a post-implementation review of Cathay Pacific Airways Sydney Data Centre move /Tsang, Kwong-ping, Loretta. January 1997 (has links)
Thesis (M.B.A.)--University of Hong Kong, 1997. / Includes bibliographical references (leaf 107-109).
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Corporate landscape design for Cathay Pacific headquarters at Chek Lap Kok /Ng, Tat-yuen. January 1997 (has links)
Thesis (M.L.A.)--University of Hong Kong, 1997. / Includes special study report entitled: Planting in interior landscape. Includes bibliographical references.
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Corporate landscape design for Cathay Pacific headquarters at Chek Lap KokNg, Tat-yuen. January 1997 (has links)
Thesis (M.L.A.)--University of Hong Kong, 1997. / Includes special study report entitled : Planting in interior landscape. Includes bibliographical references. Also available in print.
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Perceptions of airline advertising: congruities and incongruities.January 1993 (has links)
by Ko Wai Kwan Vivian. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1993. / Includes bibliographical references (leaves 114-116). / ABSTRACT --- p.ii / ACKNOWLEDGMENTS --- p.iv / LIST OF TABLES --- p.vii / Chapter / Chapter I. --- INTRODUCTION --- p.1 / The Aviation Industry - The Target Customers --- p.1 / Major Functions of Airline Advertisements --- p.7 / Purpose of Study --- p.9 / Chapter II. --- LITERATURE REVIEW --- p.10 / Chapter III. --- METHODOLOGY --- p.15 / Content Analysis of Airline Advertisements --- p.16 / In-depth Interviews with Advertisers --- p.18 / Survey of Audiences' Perceptions --- p.18 / Chapter IV. --- FINDINGS AND DISCUSSION --- p.25 / Content Analysis of Airline Advertisements --- p.25 / In-depth Interviews with Advertisers --- p.30 / Survey of Audiences' Perceptions --- p.38 / Chapter V. --- CONCLUSIONS AND RECOMMENDATIONS --- p.105 / BIBLIOGRAPHY --- p.114 / APPENDIX --- p.117 / Chapter 1. --- An Outline of the Questions for the Personal Interviews / Chapter 2. --- Survey Questionnaire / Chapter 3. --- Instructions for the Questionnaire Survey / Chapter 4. --- Ten Advertisements Used in Part I of the Survey / Chapter 5. --- British Airways Advertisements Used in the Survey / Chapter 6. --- Cathay Pacific Advertisements Used in the Survey / Chapter 7. --- Korean Air Advertisements Used in the Survey / Chapter 8. --- British Airways Advertisements Collected for the Content Analysis / Chapter 9. --- Cathay Pacific Advertisements Collected for the Content Analysis / Chapter 10. --- Korean Air Advertisements Collected for the Content Analysis / Chapter 11. --- Examples of Other Airline Advertisements
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Social dynamics in Cathay Pacific strike: a micromobilization perspective.January 1995 (has links)
by Fung Siu Yin. / Thesis (M.Phil.)--Chinese University of Hong Kong, 1995. / Includes bibliographical references (leaves [3-8] (2nd gp.)). / Abstract / Acknowledgements / Contents / Chapter Chapter One --- Introduction --- p.1 / Chapter Chapter Two --- Theoretical Framework Beyond Resource Mobilization --- p.19 / Chapter Chapter Three --- "The Cathay Strike: Background, Grievances and Confrontation" --- p.46 / Chapter Chapter Four --- A Diagnosis of Cathay Pacific Corporate Culture and the Formation of Identity and Solidarity --- p.73 / Chapter Chapter Five --- The Corporate Culture and the Micromobilization Process --- p.86 / Chapter Chapter Six --- The Identity of Team Culture Culture of Solidarity: Camaraderie Culture --- p.110 / Chapter Chapter Seven --- Conclusion Bringing Culture back in Collective Action --- p.128 / Appendix / Bibliography
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