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Oh, the things you can find (if only you analyze): a close textual analysis of Dr. Seuss' rhetoric for childrenLange, Kendall N. January 1900 (has links)
Master of Arts / Department of Communication Studies, Theatre, and Dance / Charles J. Griffin / This study seeks to discover the loci, or themes, within the post-World War II books of Theodor Geisel, whom generations of American readers came to know as “Dr. Seuss.” A prolific children's author and social activist, Dr. Seuss penned more than 40 children’s books during the period under investigation. After World War II, Seuss’ books began to merge social themes with his entertaining storylines and trademark illustrations. This thesis applies a methodology that draws from both close textual analysis and topically-oriented critical approaches in order to illuminate loci in 10 selected works. Through Cicero’s critical process of invention, relationships between arguments and loci are established. Analysis of these “message books” reveals the complex political and ideological themes present in Dr. Seuss’ texts while situating his work within a larger American rhetorical tradition of didactic children’s literature.
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Time Bending: Temporal Malleability and Organizational Response in Crisis SituationsCarson, Gary W 26 March 2008 (has links)
The terrorist attacks of 9/11 created a crisis of epic proportions for the airline industry. The attacks, on the heels of the first financial losses in four years, threatened the existence of many airlines. It was incumbent on the CEO to make sense and offer a plan to control the crisis and move forward. There were fewer audiences more attentive to this senemaking activity than the stockholders. On the cusp of the organization, shareholder management is a central job of CEOs in the 21st century. This study focuses on CEO presentations to shareholders for American, Delta and Frontier Airlines before during and after the events of 9/11. Using Close Textual Analysis as configured by Michael Leff, the time focused rhetorical analysis is extended to include slices of time. How CEOs use experienced time and interpreted time to gain stockholder confidence, control the crisis and create a shared vision of the future is the goal of this project. A longitudinal study across the years of 2001-2003, this dissertation considers how the organizational, leadership and personal goals of each of these airlines and their leaders are met through rhetorical configurations of time.
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