This study investigated female consumers’ awareness of and preference for brand name apparel, sought to determine the relationship between these variables and the purchase of brand name apparel, and attempted to determine the sample’s perceptions of branded apparel. The respondents’ brand name apparel awareness, preference, and perception were also investigated in relation to several demographic variables. Women professors and secretaries employed at Virginia Polytechnic Institute and State University (VPI&SU) were chosen as the sample for this study. A questionnaire was developed to ascertain the needed information and was distributed to 471 women by the intercampus mail system during the summer of 1985. The sample consisted of 97 secretaries and 73 professors, for a total of 170 participants. It was found that the brand name of apparel was unimportant to the sampled consumers in the purchase of dresses for the job, sleepwear and casual clothing. Within these classifications, consumers were generally more concerned with intrinsic garment features such as fit, construction, material, care, and style. Magazines were not found to be a major vehicle to provide clothing information, nor was magazine readership found to be related to the respondents’ levels of overall recognition and preference for name brand clothing. Consumers who were exposed to brand name apparel via media or store displays had a greater level of brand recognition and recall, which ultimately lead to greater preference for brand name apparel. Occupation and total household income were not found to be significant determinants of brand name awareness and preference. / M.S.

M.S.

A wear test of men’s polypropylene indoor exercise prototypes was conducted to investigate heat and moisture measurements during exercise and compare the results to a man exercising in a partially nude condition. The usefulness of infrared thermography as instrumentation for observation of surface temperature during a wear test was also investigated. Based on Univariate Analysis of Variance with Repeated Measures, one prototype was shown to react in a more similar manner to the skin of a man exercising in a partially nude condition. Pearson Correlation was used to determine the relationships between the data from the infrared camera and the data from wearer sensation scales. Little correlation was found and the results were not consistent over time. Results from the data obtained with the infrared camera suggested other uses for the instrumentation, such as observation of heat flow properties of various fibers. A description of various methods and instrumentation for collecting heat and moisture data during a wear test is included. The wear test procedure and use of the infrared camera are described. / Master of Science

This study is an assessment of preferences and the perceived satisfaction of clothing for a group of large-sized women shopping in the Dallas metropolitan area. Demographic information was gathered from the respondents to compare the relationship between the clothing preferences and the demographic variables. The participants in this study were sixty large-sized women who shopped in two large-sized specialty stores in Dallas, Texas. The data were collected by use of a personal interview instrument developed by the researcher. This study concludes that large-sized women perceived the selection of large-sized clothing ranging from good to fair with variation in their satisfaction of style, price, fabric, and availability. Large-sized women prefer the following style features: the A-line skirt, the V-neckline, the A-line dress, the bishop sleeve, the solid fabric design, and the color green.

Thesis (Ph. D.)--Ohio State University, 2007. / Title from first page of PDF file. Includes bibliographical references (p. 298-303).

The study was based on a survey of the outer garments and accessories within the wardrobes of twenty professional and business women of this vicinity. A questionnaire was used in order to obtain information concerning the wardrobes. From the results tabulated, the following concusions were reached: (1) the expenditures to provide adequate wardrobes were much more than they should have been; (2) in most cases, the distribution of garments was inadequate to meet the needs for all occasions; (3) the color selections were unrelated; and (4) the number of articles in the majority of the wardrobes was excessive. In light of the findings, the components of what the writer considers an adequate basic wardrobe have been presented and discussed.

M. Tech. Business Administration / The aim of this study was to determine the most important factors that influence the adoption of fashion clothing amongst the Generation-Y consumers living in Ga-Rankuwa and how that influences broader societal trends in the retail market. The purpose of this study is to assist marketers and retailers to sustain their businesses by examining the relationship between fashion involvement, fashion innovativeness, fashion opinion leadership and fashion adoption, based on this group’s perception.

This study was conducted to investigate the importance of dress in the implementation of hiring, promotion, and termination practices among female retail executives in the Dallas/Fort Worth area. Appropriate interview and on-the-job dress for department and specialty store executives was studied. A questionnaire was used to obtain information from retail executives. Based on the data obtained, it was found that appropriate business dress was indeed important for female retail executives. Skirt suits or skirt and vest ensembles were considered most acceptable by the executives surveyed, both for interview and on-the-job situations.

This study investigated the clothing preferences of large-size women who shopped in selected large-size specialty stores in North Dallas. Questions were asked regarding the respondents' age, employment, income, dress size and degree of fashion-consciousness. Also investigated were preferences regarding apparel and shopping sources. A questionnaire was used to obtain the desired information. Based on the data obtained, it was found that large-size women have certain preferences concerning the clothing they purchase and the sources they shop.

by Lun Ngai-mei, Amy. / Thesis (M.Phil.)--Chinese University of Hong Kong, 1994. / Includes bibliographical references (leaves [1-10] (4th gp.)). / Acknowledgment --- p.i / Abstract --- p.ii -iii / Table of Content --- p.iv -viii / List of Tables --- p.vii-viii / List of Figures --- p.viii / Chapter Chapter 1 --- Introduction --- p.1-4 / Chapter 1.1 --- Background of the Study --- p.4-6 / Chapter 1.2 --- Purpose of the Study --- p.7-9 / Chapter 1.3 --- Significance of the Study --- p.9-10 / Chapter 1.4 --- Definition of Terminology --- p.10 / Chapter 1.4.1 --- The Subject of 'Pattern Construction' --- p.11-13 / Chapter 1.4.2 --- CAD systems in the Clothing Industry --- p.13-16 / Chapter 1.4.3 --- The PAD System --- p.17-20 / Chapter Chapter 2 --- Literature Review --- p.21 / Chapter 2.1 --- Educational Innovation & Implementation Evaluation / Chapter 2.1.1 --- Educational Innovation --- p.21-22 / Chapter 2.1.2 --- Implementation --- p.22-27 / Chapter 2.1.3 --- Evaluation --- p.28 / Chapter 2.1.4 --- Conducting Evaluation for an Educational Innovation --- p.29 / Chapter 2.2 --- Evaluation of Instructional Materials --- p.30 / Chapter 2.2.1 --- Conception & Methods in Evaluation of Instructional Systems --- p.30-31 / Chapter 2.2.2 --- An Evaluation Model for Instructional System --- p.32-34 / Chapter 2.3 --- A Model for Computer Software Evaluation --- p.34-36 / Chapter 2.3.1 --- Description of the Model --- p.37-38 / Chapter 2.3.2 --- Methodology used in the Software Evaluation Model --- p.38-39 / Chapter 2.3.3 --- Discussions on the Reiser & Dick Evaluation Model --- p.39-40 / Chapter 2.4 --- Conditions to Evaluating the Implementation of Educational Innovations --- p.41 / Chapter 2.4.1 --- Initial Status of Learners --- p.41 / Chapter 2.4.2 --- Learner Performance after a period of instruction --- p.42 / Chapter 2.4.3 --- Execution of Treatment/Study of Program Implementation --- p.42-43 / Chapter 2.4.4 --- Costs --- p.43 / Chapter 2.4.5 --- Supplemental Information --- p.44 / Chapter 2.5 --- The 'System Approach' to Instructional Design --- p.44-45 / Chapter 2.5.1 --- Definition of Instructional System --- p.45 / Chapter 2.5.2 --- The derivation of an instructional system --- p.46-49 / Chapter 2.5.3 --- Selection of Delivery System --- p.50-52 / Chapter 2.5.4 --- Individualized instruction as a delivery system --- p.53-55 / Chapter 2.6 --- Applications of Computer Technology as Learning Media in a Curriculum / Chapter 2.6.1 --- Computer applications in the Curriculum --- p.55-57 / Chapter 2.6.2 --- Integration of Computers into the Curriculum --- p.57-59 / Chapter 2.6.3 --- Computer Software for Curriculum --- p.59-60 / Chapter 2.6.4 --- Effectiveness of Computer-Based Instruction --- p.60-61 / Chapter 2.7 --- The Four Modes of Experiential Learning --- p.62-63 / Chapter 2.7.1 --- Individual Learning Styles --- p.63-64 / Chapter 2.7.2 --- Relationship between Learning Styles & the Knowledge Structure of Academic Fields --- p.65-66 / Chapter 2.8 --- Summary --- p.66-67 / Chapter Chapter 3 --- Research Methodology --- p.68 / Chapter 3.1 --- Research Design & Procedures --- p.68-73 / Chapter 3.2 --- Research Hypotheses --- p.73 / Chapter 3.2.1 --- Major Hypotheses --- p.73-74 / Chapter 3.2.2 --- Other Hypotheses --- p.74 / Chapter 3.3 --- Research Conditions & Sampling --- p.75 / Chapter 3.3.1 --- Initial Status of Learners/Students --- p.75-76 / Chapter 3.3.2 --- Learning Resources/Conditions --- p.76-77 / Chapter 3.3.3 --- Computer Access Time --- p.77 / Chapter 3.3.4 --- Technical Support --- p.77 / Chapter 3.4 --- Research Variables --- p.78 / Chapter 3.4.1 --- Independent Variables --- p.78-80 / Chapter 3.4.2 --- Dependent Variables --- p.80 / Chapter 3.5 --- Research Instruments --- p.80-82 / Chapter 3.6 --- Statistical Analyses --- p.83-85 / Chapter Chapter 4 --- Results & Discussion --- p.86 / Chapter 4.1 --- Results --- p.86 / Chapter 4.1.1 --- Reliabilities of Research Instruments --- p.86-88 / Chapter 4.1.2 --- Factor Analyses of Pretest & Posttest Questionnaires --- p.88-89 / Chapter 4.1.3 --- Pair t-tests of Achievement Scores before & after treatment --- p.90 / Chapter 4.1.4 --- Analyses of Covariance/Variance on Achievement by Independent Variables --- p.91-94 / Chapter 4.1.5 --- Analyses of Variance on Posttest score by Independent Variables --- p.94 / Chapter 4.1.6 --- Interaction Effects --- p.95 / Chapter 4.2 --- Discussion --- p.96 / Chapter 4.2.1 --- Reliabilities of Research Instruments --- p.96-102 / Chapter 4.2.2 --- The Major Hypotheses --- p.102-103 / Chapter 4.2.3 --- Factors affecting Outcomes of Innovation --- p.104-108 / Chapter 4.2.4 --- Follow-up on the Evaluation Study --- p.108 / Chapter Chapter 5 --- "Conclusion, Limitations & Recommendations" --- p.109 / Chapter 5.1 --- conclusion on the Evaluation Study --- p.110-117 / Chapter 5.2 --- Limitations of the Study --- p.117-120 / Chapter 5.3 --- Suggestions for Further Research --- p.120-123 / Bibliography --- p.Bi-Bx / Appendices / App. I Statistical Results from the Pilot Study / App. II A List of CAD Suppliers / App. III Self-instructional Unit / App. IV Individualized Instructional Course - Blue-print / App. V Kolb's Learning Style Inventory / App. VI Pretest Questionnaire / App. VIIa Computer Interaction Observation Checklist - for individual student / App. VIIb Computer Interaction Observation Checklist - for small group / App. VIII Posttest Questionnaire / Tables / Table 2.1 Alternative perspectives on the Implementation Process --- p.26 / Table 4.1 Reliability Table of Kolb's Learning Style Inventory --- p.86 / Table 4.2 Reliability Table of Pretest Questionnaire --- p.87 / Table 4.3 Reliability Table of Posttest Questionnaire --- p.88 / Table 4.4 Pair t-test on Achievement Scores before & after treatment --- p.90 / Table 4.5 Analysis of Covariance on Achievement after treatment among different groups of subjects categorized by their Demographic Data --- p.91 / Table 4.6 Analysis of Covariance on Achievement after treatment among different groups of subjects categorized by their Entry Characteristics --- p.92 / Table 4.7 Analysis of Variance on Achievement after treatmentamong different groups of subjects categorized by Learning Conditions --- p.93 / Table 4.8 Analysis of Variance on Posttest scores among different groups of subjects categorized by Learners' Response after treatment --- p.94 / Table 4.9 Interaction Effects between ability levels & modes of study --- p.95 / Table 4.10 Distribution of Learners within the Four Dimensions of Kolb's Experiential Learning Figures --- p.99 / Fig. 1.1 Pattern cutting examples of a men's jacket using a CAD system --- p.12 / Fig. 1.2 Diagram showing graded patterns with grade points & sizes --- p.12 / Fig. 1.3 A Production lay-plan shown on a computer screen --- p.13 / Fig. 1.4 A sleeve pattern being digitized --- p.13 / Fig. 1.5 A Designer's Perspective of Clothing/Textile computer programs --- p.16 / Fig. 2.1 curriculum Dimensions & their Relationships in the Implementaion Process --- p.24 / Fig. 2.2 An Evaluation Model for instructional design --- p.33 / Fig. 2.3 An Evaluation Model for computer software --- p.36 / Fig. 2.4 A Flowchart showing the stages of instructional design --- p.49 / Fig. 2.5 A multi-dimensional map outlining the four dimensions of computer technologieis & their attributes --- p.56 / Fig. 2.6 Modes of learning in the experiential learning cycle --- p.62 / Fig. 2.7 Relationship between learning styles & modes of learning --- p.64 / "Fig, 2.8 A typology of academic disciplines" --- p.66 / Fig. 3.1 A modified Evaluation Model for evaluating Multi-media Approach of Instructional System & CAD software --- p.70 / Fig. 4.1 Graph showing Interaction Effects between Ability Levels & Mode of Study --- p.95 / Fig. 4.2 Similarities among Academic Specialities at the University of Illinois --- p.100