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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.

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1

The impact of club card on store loyalty : An empirical study of a Swedish grocery retailer

Ahlström, Sofia, Wangsell, Niklas January 2014 (has links)
The aim of this study is to investigate whether club card loyalty have an impact on customers store loyalty. A secondary purpose is to distinguish which attributes of a loyalty card that ICA’s customers prefer, with the focus on the variables; direct- versus indirect rewards, monetary- versus nonmonetary rewards, necessary- versus luxury rewards and immediate- versus delayed rewards.
loyalty
loyalty programs
customer loyalty
club card
behavioral loyalty
attitudinal loyalty
rewards
grocery retailer

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