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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.
1

The effect of corporate social responsibility on consumers buying decisions : An empirical study of a Swedish grocery retailer

Hellqvist, Erik, Malmström, Hans-Magnus January 2016 (has links)
Aim: The aim of this study is to analyze how CSR affects consumer behavior and how consumers are affected by, act on and behave as a result of the CSR strategies implemented by Coop grocery stores. If people are aware, have knowledge and what they know about Coop´ CSR work will be analyzed and compared with the help of survey investigations conducted in both Stockholm and Gävle. Like most big food retailers, Coop has a stated policy, but we will investigate if their CSR work makes a difference and if so - how, in the mind of the consumers. Method: A survey with 16 questions was constructed and these questions were adjusted to previous research made about CSR and its impact on the consumers and their buying decision process. The data was collected at the entrance of two Coop food retails stores, one in Gävle and the other in Stockholm. People that were at least 18 years of age were asked to participate. A total of more than 200 questioners added together in both cities were willing to participate. The data was analysed with the help of the statistical analyse program SPSS, where a regression analysis was made which we combined with a thematic analysis. Result and Conclusion: Our research indicates that consumer doesn't engage in the grocery stores work with CSR. Consumers do consider the ecological assortment but they find the price to be an obstacle when it comes to actually buying ecological products. Our study shows that there is no link between buying ecological products and loyalty towards Coop. For Coop to sell more ecological products, we suggest they should lower the prices or increase the knowledge among consumers to motivate a higher pricing. Suggestion to further research: Our study could easily be made on other food retail stores as it would be interesting to investigate if and how the end results would differ. Contribution of thesis: Our thesis gives Coop the opportunity to evaluate their CSR work and more importantly, its impact on its consumers, where suggestions are made on how to improve their CSR strategy.
2

The impact of club card on store loyalty : An empirical study of a Swedish grocery retailer

Ahlström, Sofia, Wangsell, Niklas January 2014 (has links)
The aim of this study is to investigate whether club card loyalty have an impact on customers store loyalty. A secondary purpose is to distinguish which attributes of a loyalty card that ICA’s customers prefer, with the focus on the variables; direct- versus indirect rewards, monetary- versus nonmonetary rewards, necessary- versus luxury rewards and immediate- versus delayed rewards.
3

The Products Characteristics and Their Influence on the Omnichannel Strategy : An analysis of the apparel and grocery retailers in Europe

Castellani, Federico, Geregová, Andrea January 2017 (has links)
The purpose of this Master’s thesis is to present to the reader a comprehensive overview on how the characteristics of grocery products and apparel products influence the customer behavior and the choice of an offline or an online sales channel within an omnichannel marketing strategy. This thesis takes a company’s point of view in order to investigate the reactions and the resulting marketing and channel strategies the different retailers apply while taking into account the varying customer behavior. In order to fulfill this purpose, we formulated and presented two research questions and three propositions that helped to investigate the chosen subject matter of this thesis. The research philosophy of this Master’s thesis is based on an interpretivist epistemological perspective and a subjectivist ontological view. The research conducted within this thesis has an exploratory nature. In addition, the deductive approach is used to study the research questions, while adopting a qualitative research method. The practical method employed in this thesis in order to fulfill the purpose is based on conducting multiple semi-structured, non-standardized interviews. The respondents and the companies they represent are divided according to the industry they belong to, namely the apparel retail or the grocery retail, and the geographically located in Europe. The final results are then gained by the combination of the primary data, yield from the interviews, and secondary data, collected during a literature search and an undertaken literature review. The contribution of this Master’s thesis is represented by an analysis that combines the theoretical perspectives and empirical findings. They provide an overview on how do the characteristics of products influence the customer behavior and the choice of an offline or an online sales channel within an omnichannel marketing strategy while focusing on apparel and grocery retailers in Europe. In addition, the findings also provide an overview on how the apparel and grocery retailers react on the varying behavior of their customers and based on this, what marketing and sales strategies they employ.
4

A software solution for measuring customer experience in-store of a grocery retailer / En applikation för att mäta kundupplevelsen i en matbutik

Norsbo, My January 2021 (has links)
The technology of today enables several alternatives to obtaining food in physical stores, such as home deliveries of groceries or take away deliveries. Traditionally grocery retailers have focused primarily on products, but as time changes and customer values shift, grocery retailers must focus on customer experience to establish a relationship between the company and customers to stay competitive on the market. The aim of this study was to investigate what data are required, and where in-store these data should be collected, to draw conclusions about customer experience in a grocery store. Furthermore, to investigate how the graphical user interface of an application collecting that data in-store in grocery stores should be designed and evaluate the usability of the produced proof of concept-application in terms of subjective satisfaction. The implementation was done iteratively, where the first set of requirements were based on a literature study and contextual inquiry, and the other prototypes were evaluated through user testing and interviews. The final high-fidelity prototype was evaluated by the System Usability Scale. The study defined customer experience as the cognitive experience, the affective experience, the social experience, and the physical experience. Data on each of these aspects should be collected to measure customer experience and will give an indication about the  customer experience in the store. Measurement should be done on one of the touchpoints identified in the study. The application created was a usable system according to the SUS evaluation but may not be extensive enough to replace all other measurements, and a mix of techniques should be considered.

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