This thesis will investigate the Communication, Collaboration and Coordination among hu-manitarian organization with the application of Information and Communication Technol-ogy, and commercial paradigms. Aims to involve the relief actors and the commercial com-panies involved throughout of their Corporate Social Responsibility programs. The method-ology is chosen specifically to fit the qualitative nature of the research. The paper presents data collected for the sole purpose of this research and is later on analysed in order to draw theoretical conclusions. At the end, practical implications and suggestions for future research are included.