Thesis (M.S.)--University of Wisconsin--Madison, 1972. / eContent provider-neutral record in process. Description based on print version record. Includes bibliographical references.

Thesis (Ph. D.)--University of Wisconsin. / Bibliography: p. 493-502.

El objetivo del presente plan de marketing es posicionar a nivel global el turismo de salud y bienestar de Colombia, alcanzando un ingreso al 2032 de más de US$ 3.300 millones en 693 turistas anuales. Lo anterior basado en las fortalezas competitivas que tiene el país en cuanto a precio, calidad y servicio frente a países referentes de esta categoría. Cabe aclarar, que esto se dará dado las estrategias que se plantearán cuyo objetivo será el de atraer más turista a Colombia que incrementen el ticket promedio en un 20%. La metodología utilizada se basa en la revisión bibliográfica de artículos e informes de consultoras sobre dinámicas regionales del turismo de salud en el mundo y en Colombia. Como resultado se evidencia que el sector se encuentra en pleno aumento de la demanda de turistas internacionales y que los principales oferentes se encuentran en proceso de especialización de los servicios médico-turísticos ofrecidos. También se destaca que los principales oferentes de servicios turísticos de salud en diferentes continentes cuentan con ventajas competitivas que permite la oferta de servicios según la demanda del turista. Se plantea que para lograr el repunte de este sector en Colombia se necesita un plan estratégico entre el sector público y privado en el que el turismo de salud se contemple como una prioridad para Colombia, esto a través de la estructuración de un portafolio integral de servicios en salud y bienestar, que integre los participantes que interactúan con el extranjero, desde la agremiación de médicos en Colombia, sector de transporte terrestre, aéreo y sector hotelero y salud. De igual forma continuar con el avance gubernamental a través del Ministerio de Comercio y Turismo, Procolombia, Bancoldex, y Ministerio de Salud, generando ese push para diversificar y aumentar el flujo de turistas por este concepto. Por ello, se propone promover las inversiones en infraestructura, la capacitación y crear una oferta de valor más allá del turismo tradicional, potencializando a Colombia como un destino para Salud & Bienestar. El turismo en salud es una verdadera actividad industrial y económica que genera un gran impacto en el desarrollo social y económico de los países receptores, gracias al mejoramiento de la infraestructura, por eso, para su implementación y comunicación se requiere una inversión de más de US$ 1.2 millones. Colombia ha entendido la necesidad de crecer en el tema del turismo en salud, estimulando así el mejoramiento de la calidad de los servicios prestados. Asimismo, existe la oportunidad para que el cliente potencial desde la comodidad de su hogar u oficina efectúe las gestiones necesarias para acceder a los servicios que requiere y programar su viaje en compañía de su familia y realizar su tratamiento de salud y bienestar con la opción de descubrir el realismo mágico de Colombia / The objective of this marketing plan is to position Colombia's health and wellness tourism globally, reaching an income of more than US $ 3.3 billion in 693 tourists per year in 2032. The above based on the competitive strengths that the country has in terms of price, quality and service compared to countries of this category. It should be clarified that this will be given the strategies that will be proposed whose objective will be to attract more tourists to Colombia that increase the average ticket by 20%. The methodology used is based on the bibliographical review of articles and consultant reports on regional dynamics of health tourism in the world and in Colombia. As a result it is evident that the sector is in full increase of the demand of international tourists and that the main bidders are in the process of specializing the medical-tourism services offered. It is also noted that the main providers of tourism health services in different continents have competitive advantages that allows the offer of services according to the demand of the tourist. It is argued that to achieve the recovery of this sector in Colombia requires a strategic plan between the public and private sector in which health tourism is seen as a priority for Colombia, this through the structuring of a comprehensive portfolio of services In health and wellness, that integrates the participants that interact with the foreigner, from the union of doctors in Colombia, sector of terrestrial transport, air and hotel sector and health. Likewise continue with government progress through the Ministry of Commerce and Tourism, Procolombia, Bancoldex, and Ministry of Health, generating this push to diversify and increase the flow of tourists for this concept. Therefore, it is proposed to promote investments in infrastructure, training and create a value offer beyond traditional tourism, boosting Colombia as a destination for Health & Wellness. Tourism / Tesis

No description available.

Universal primary education is the goal of many developing countries. It is a high priority in the educational planning of Colombia. The law in Colombia states that five years of 'educación primaría' is free and compulsory. Since 1955, Colombia has investigated the problems and legislated reforms to make this law an actual fact. In Latin America, reform laws and planning studies very often remain just that: the implementation of the reforms is delayed or forgotten in the maze of planning boards and government offices. This thesis examines the reforms passed by the Colombian government in the period 1955 to 1965, and assesses their implementation in public primary education. The problems that were encountered in the attempts to achieve the goal of universal primary education are studied, and the effects of the continued emphasis on the expansion of primary education are discussed in the conclusion. The information for the study was derived primarily from secondary sources, as the original Ministry of Education reports were not available. The Colombian government and United Nations statistics were used to make conclusions about the 1965 situation of primary education. The most recent comprehensive statistics were from the 1965 census. A general view of Colombia was gained from a short stay (one month) in 1970, and, a discussion with a Colombian, who visited Canada in 1972, helped to give some insight into the country's educational problems. Universal primary education was still an ideal in Colombia in 1965. Many of the reforms, because of governmental bureaucracy and the economic situation were only partially implemented. There was a percentage increase in enrollment statistics and the government demonstrated its commitment to the goal by increasing the educational budget. Generally, the targets set by the government were too optimistic; the ideals expressed in political statements were far from reality. The thesis concludes that there are two options for the educational planners of Colombia: the first, to continue to aim for the goal of universal primary education, devoting a large percentage of the budget to the primary sector, with little hope of achieving this goal in the immediate future, and the second, to distribute the money available throughout the education system to enable a greater segment of the population to obtain secondary education and thus increase the middle class, but, at the same time, accepting the fact that a proportion of the population would remain illiterate. / Arts, Faculty of / French, Hispanic, and Italian Studies, Department of / Graduate

No description available.

[No Abstract]

Thesis (doctoral)--Universidad Javeriana.

Drug cultivation and trafficking combine with a complex civil war that endangers the internal security of Colombia and the legitimacy of the Colombian government. The geo-narcotics problem centered in Colombia adversely impacts not only the social and economic situation in Colombia, but also the regional stability of the entire Andean region and Latin America. The influence of drug trafficking extends throughout South America and the Caribbean into the United States and Europe. Past policies to address the instability in Colombia failed to produce significant results. Plan Colombia, a joint initiative of the Colombian and the US governments, was developed in response to a deteriorating situation in Colombia. A public policy of the Colombian government, funding for Plan Colombia is provided as a high priority of United States foreign policy. Plan Colombia is the foundation for implementation of a broad range of programs addressing security, drug production and trafficking, the peace process, social development, economic development and democratization. From a US policy perspective, Plan Colombia seeks to curb drug trafficking at its production sources and promote stability in Colombia. This paper evaluates Plan Colombia using the policy analysis framework presented by James Anderson (2000) in Public Policymaking. Anderson's framework entails systematically examining public policy using a five-stage process that includes identification, formulation, adoption, implementation, and evaluation. I focus on the evaluation of five broad goals found in Plan Colombia; these goals encompass the programs listed above. This paper concludes that progress has been made towards achieving four of the five goals of Plan Colombia. Improvements in illicit drug production, government legitimacy and control, and the economy have been significant. Progress toward democratization and social development is less dramatic, but still evident. The peace process is the only goal lacking significant progress. The results from a US perspective are mixed: while the Colombian government has been stabilized, it is not clear that there has been a reduction in the flow of illicit substances. Future research should consider prioritization of the objectives of Plan Colombia and long-term versus short-term policy outcomes. Security aspects and social development are both priorities of Plan Colombia that at times can be seen in opposition to one another; the appropriate balance of support provided to each requires further analysis. / Master of Public and International Affairs

El presente trabajo de grado es parte de un esfuerzo por compartir una iniciativa de trabajo de incidencia política como respuesta a la problemática de violencia y conflicto armado que actualmente vive el pueblo Colombiano. De esta manera se amplían los conceptos relacionados a incidencia política junto con los elementos de su metodología de planificación por un trabajo hacia la Paz. Por tal motivo, la implementación de los programas sociales orientados a la protección e intervención de la violencia, han buscado desde entonces incidir en este tema, al reconocerlo como fundamental para el desarrollo. De esta manera, queremos evaluar uno de los principales programas de Comité Central Menonita en Colombia llamado “SEMILLA”; específicamente revelar el componente de Incidencia Política y determinar las acciones que han tenido respuesta positiva y donde se han evidenciado cambios concretos. Por esta razón, en la presente investigación se planteó la siguiente pregunta; ¿Por qué el programa Semilla en Colombia no está obteniendo los resultados esperados? ¿Qué factores están impidiendo que el programa Semilla en Colombia se desarrolle en su máximo potencial? Nuestra preocupación ante los resultados obtenidos en la evaluación de un programa como este es realmente importante; pues nos permitirá buscar alternativas de solución ante los factores que están impidiendo que el programa se desarrolle en su máximo potencial. Por consiguiente, es con esta pregunta de inicio que planteamos una investigación que muestra una mirada más cercana a la intervención que realiza la ONG “Comité Central Menonita” con su programa Semilla frente a la violencia y conflicto armado en Colombia, dando a conocer un aspecto cualitativo de su efectividad. Analizando testimonios, percepciones, creencias, y argumentos de los mismos involucrados en la dinámica. Trascendiendo así a las cifras y estadísticas que ya existen. Este análisis nos muestra de que manera podemos potenciar el trabajo que realizan programas como SEMILLA, que representan “agentes de cambio y transformación en la comunidad”. La relevancia de esta investigación para la Maestría en Gerencia Social es involucrarse como agente en el campo de este problema social y poder generar políticas de desarrollo y sociales con una visión de análisis sobre las acciones emprendidas y mejorarlas. / Tesis