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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.
1

The effect of colour use on the quality of websites

Grijseels, Dorieke January 2016 (has links)
The design of a website is important for the success of a company. Colours play an important part in websites. The goal of this thesis is to find out how the use of colour in websites relates to the quality of websites. Different aspects are studied. First it was found that the harmony of a colour palette only weakly correlates with the quality of a website. This correlation increases when only darker colour palettes are used. Next a method was proposed to extract the colour palette from a website. This novel method takes the saliency of the pixels in a website into account. Lastly, the palettes extracted using this method were utilized to propose a model to explain the relation between colour use and quality of websites. Sixty-one different features were tested using three different methods of feature selection. The accuracy achieved in the best model was low. Future work is suggested to improve on this, which should focus on identifying more relevant features and training the model using a better database.

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