Purpose/aim This study is about environmental protection and energy conservation in the China vehicle market. Based on that, we focus on and comparison of combustion vehicles with hybrid vehicles.Design/method/approach Data was collected through questionnaire. The analysis includes a description of the sample and chi-square tests. We analyze two different particular engines (combustion engine vehicles and hybrid electric vehicles) and our single environment. We compare these two engine vehicles, and analyze the trends of the market. We use scientific data and existing theories to analyze the vehicles, including “lifecycle costs” “CO2 emissions”, “Greenhouse gas”, “Consumers perception”, “Full Costing”, “PPC (Production Possibilities Curve)”, “Supply Demand Curve”, and “Green Taxes”.Findings We conclude that hybrid engine vehicles are environmentally friendly and energy conserving, but they have higher lifecycle costs. The analysis also shows that different ages, education levels and regions affect the customers’ preferences for these two kinds of vehicles.Originality/value Our original idea is the problems of hybrid vehicles and how to support and popularize hybrid vehicles depends on the exact national conditions and policies implemented. However, consumers might not be able to accept the “environmental protection and energy conservation” concept immediately, because it’s difficult to change the consumption concept of a generation or culture. Therefore, the government should carry out policies that are suitable for their local region to update the consumption concepts of the consumers and promote the new energy vehicles. Thus, the goal of environmental protection and energy conservation can be reached.