Thesis (M. S.)--Oklahoma State University, 2005. / Vita. Includes bibliographical references (p.76-85).

Communication plays a very important role in an organization. An exchange of information and knowledge maintains a normal operation of an organization. In addition, the establishment of co-understanding is necissary for the organization members to achieve the common goals of the organization. Communication happens when a message sender transmits information to a message receiver through the ¡§communication media.¡¨ There are two forms of communication; one is verbal and another is non-verbal or called wordless. Verbal communication includes face-to-face conversation, telephone contact and written correspondence. As to non-verbal communication, it includes physical gesture, facial expression, and the action of hand or eye that transmits messages. According to the researches, different communication media have different information capacities. To achieve the best performance, we should choose the communication media with the most match capacities and message ambiguous. Highly rich media is applied to highly complicated task, while less rich media is applied to simple and routine task. Therefore, it is important to study to the effectiveness of communication. Employees of Retail business heavily uses mobile phone as the communication media. According to the media richness theory and the social influence model, this researcy performs a survey study. The research results reveal that there is no significant differences over the ambiguous of task, media richness, usefulness, media symbolic meanings and situational factors among the department stores and supermarket of different channels. Therefore, mobile phone application is regarded as a good communication tool in the retail business. It is suggested that an organization should consider replacing or matching the existing communication tool to achieve the most effective communication.

Thesis (J.C.L.)--Catholic University of America, 2004. / Includes bibliographical references (leaves 71-76).

Thesis (J.C.L.)--Catholic University of America, 2004. / Includes bibliographical references (leaves 71-76).

In the last twenty years, the way in which individuals consume news about politics has changed. As the internet becomes increasingly accessible, convenient, and inexpensive, more consumers than ever before choose to get their news online. As this migration continues, an understanding of online news consumption becomes increasingly important to the study of media systems. There are several ways in which the internet can be truly transformative - this thesis investigates some of these claims as they pertain to the comparative study of media systems. The primary dimension of analysis presented here investigates the internet's role in facilitating the homogenisation, or convergence of domestic media systems. Using a historical institutionalist approach, this thesis examines internet news in the United States and the United Kingdom, two cases at the centre of this debate. To adequately reflect the diversity present in online news consumption, this project uses a dataset comprised of news stories about two national election campaigns accessed via search engines, news aggregators, and social media. The analysis presented here demonstrates the complexity of the online news environment, highlighting key areas like source distribution and regional news content where path dependency has persisted despite the transition to online news, and those areas such as regional news sources where distinguishing between the two cases is more difficult. Where this is the case, the thesis explores alternative the explanations of Americanisation and technological determinism. Variance between Google, News360, and NewsWhip data collected for this thesis demonstrates how the way in which consumers get their news influences how converged or path dependent the media system appears.

This master thesis deals with analysis of crisis communication of the Volkswagen Group in the Czech Republic and its presentation in media. The theoretical part presents particular components of public relations and the crisis communication and its rules as a part of them. Then some basic principles in media analysis and marketing research are presented. The practical part starts with an in-depth overview of the emission scandal as a crisis situation for Volkswagen with an analysis of selected PR components impact of several indicators and also analysis of the media picture of the company. The research focuses on customer s attitude towards the emissions issue and VW s reaction. Finally the SWOT analysis is assembled and on its basis the solution for post-crisis communication is offerred.

Tornado warnings are life-threatening situations, and since the public uses television as the main source for tornado warning information, it is important to know how different visuals and messages are influencing the opinions and intentions of people. This research found that participants were more apt to say they would shelter if they were shown a tornado video than a radar video displaying storm-relative velocity or correlation coefficient, while seeing the tornado brought out a heightened level of anxiety and fear. Participants were most influenced by a call-to-action statement spoken by the meteorologist. Participants expressed negative feelings after being asked to both shelter and send in tornado footage at the same time. The standard call-to-action video and one with the addition of viewer-submitted tornado footage were statistically equivalent. Participants more correctly identified the location of a tornado on the radar product explained to them than one that was not.

O presente trabalho desenvolve uma reflexão sobre o rádio (meio de comunicação, empresa e linguagem) diante do cenário de possibilidades introduzido pelas tecnologias de informação e comunicação desde aproximadamente os últimos 20 anos. Num primeiro momento, tentamos compreender os estudos recentes do rádio e das tecnologias digitais, bem como a interferência das últimas na sociedade. Em seguida, partimos para os principais objetivos da pesquisa, entre os quais está delinear o processo de incorporação de usos dados ao rádio pelas tecnologias digitais, o que pode ser chamado de convergência, e como isso muda as estruturas de produção radiofônica. Por outro lado, por meio de uma análise empírica, tentamos definir quais as principais ferramentas tecnológicas que estão sendo usadas pelos veículos na produção de conteúdo, e de que maneira essa produção vem sendo modificada. Constatamos que existe uma apropriação de novas ferramentas digitais dentro e fora da internet mas o processo ainda é lento devido, possivelmente, ao modelo administrativo das emissoras. Outro objetivo tenta relacionar ambos os processos com as estratégias de vinculação do ouvinte com a emissora de rádio: entendemos que as ações tomadas não são apenas a utilização de diversos canais de difusão de conteúdo, ou a incorporação nas novas ferramentas tecnológicas no cotidiano da emissora; tanto os comunicadores como as empresas estão presentes, agora, em vários espaços e a esfera de ação é ampliada para além da palavra falada na comunicação radiofônica tradicional. / The present essay aims at developing a study on radio (communication media, company and language) facing the new scenario of possibilities introduced by the new information and communication technologies, which is occurring since 20 years ago, at least. At first sight, we try to comprehend the recent studies about radio and digital technologies in Brazil, and the interferences the latter produces on society. Next, we carry on with the main goals of this project, among which we try to delineate the process of incorporation by the digital tools of the main uses given to radio, a process one may call convergence; besides, we also try to understand what changes on radio production structures. In addition, throughout an empirical analysis, we try to point out which technological tools are being used by radio corporations on content production, and on which basis such production is being modified. We verified that there is a process in course to appropriate such tools in and outside the internet environment although it is slow possibly given the administrative model of the radio broadcasters. Another objective of this essay relates both processes with strategies carried out by broadcasters to bound with listeners: we understand the conducted actions are not only the usage of different content diffusion channels, or the incorporation of new technological tools into the broadcasters quotidian; both communicators and companies are now present in many spaces, and their sphere of action is broadened to beyond the spoken word in the traditional radio communication.

O presente trabalho desenvolve uma reflexão sobre o rádio (meio de comunicação, empresa e linguagem) diante do cenário de possibilidades introduzido pelas tecnologias de informação e comunicação desde aproximadamente os últimos 20 anos. Num primeiro momento, tentamos compreender os estudos recentes do rádio e das tecnologias digitais, bem como a interferência das últimas na sociedade. Em seguida, partimos para os principais objetivos da pesquisa, entre os quais está delinear o processo de incorporação de usos dados ao rádio pelas tecnologias digitais, o que pode ser chamado de convergência, e como isso muda as estruturas de produção radiofônica. Por outro lado, por meio de uma análise empírica, tentamos definir quais as principais ferramentas tecnológicas que estão sendo usadas pelos veículos na produção de conteúdo, e de que maneira essa produção vem sendo modificada. Constatamos que existe uma apropriação de novas ferramentas digitais dentro e fora da internet mas o processo ainda é lento devido, possivelmente, ao modelo administrativo das emissoras. Outro objetivo tenta relacionar ambos os processos com as estratégias de vinculação do ouvinte com a emissora de rádio: entendemos que as ações tomadas não são apenas a utilização de diversos canais de difusão de conteúdo, ou a incorporação nas novas ferramentas tecnológicas no cotidiano da emissora; tanto os comunicadores como as empresas estão presentes, agora, em vários espaços e a esfera de ação é ampliada para além da palavra falada na comunicação radiofônica tradicional. / The present essay aims at developing a study on radio (communication media, company and language) facing the new scenario of possibilities introduced by the new information and communication technologies, which is occurring since 20 years ago, at least. At first sight, we try to comprehend the recent studies about radio and digital technologies in Brazil, and the interferences the latter produces on society. Next, we carry on with the main goals of this project, among which we try to delineate the process of incorporation by the digital tools of the main uses given to radio, a process one may call convergence; besides, we also try to understand what changes on radio production structures. In addition, throughout an empirical analysis, we try to point out which technological tools are being used by radio corporations on content production, and on which basis such production is being modified. We verified that there is a process in course to appropriate such tools in and outside the internet environment although it is slow possibly given the administrative model of the radio broadcasters. Another objective of this essay relates both processes with strategies carried out by broadcasters to bound with listeners: we understand the conducted actions are not only the usage of different content diffusion channels, or the incorporation of new technological tools into the broadcasters quotidian; both communicators and companies are now present in many spaces, and their sphere of action is broadened to beyond the spoken word in the traditional radio communication.

The diploma thesis is focused on medial models of the minority group's equal perception development by preschool aged children. The theoretical part discourses in the wider context of the socialisation process about aspects important in this relation. It turns to the topics of social learning, attitudes towards minorities, attitudes' formation, mass communication and its impact on preschool children. The empiric part focuses on analysis of the chosen both electronic and printed medial production assigned to Czech preschool children, including comparison between Czech and foreign production. Within the analysis the either presence or absence of such medial models is investigated, which might have an influence on Czech children's attitude forming towards minority groups. Consequently it is evaluated whether between identified models such models exist, which could have a potential for actuating recipient in the sense of equal perception development towards minority groups.