Here, the Master’s thesis entitled „Communication strategy for the firm Bowling Blansko“ deals with the marketing and especially the communication strategy. The objective of the thesis is to design a communication strategy model for the selected business organization. The first part of the thesis is about marketing keywords, communication and trends closely related to the discussed topic. In the second part, the focus is pointed at an analysis of the current condition of the firm. On the basis of individual analyses, arrangements are proposed potentionally leading to a more effective communication with customers and consequently making them feel happier.

Diploma thesis deals with the analysis of the communication mix of ice hockey club PSG Zlín. The theoretical part parses general terms of marketing communication and communication mix with a focus on online communication. The second part introduces the club, analyzes its marketing enviroment and its current communication mix again with the focus on online communication. The last part contains suggestions for its possible changes and improvements.

The thesis is focused on the communication strategy of the bridal salon La Queen. In the first part of the thesis, to introduce the topic, the theoretical background is described. In the second part of the thesis, an analysis of the current communication activities of the bridal, a survey and evaluation of the questionnaires are presented. The main goal of the theses is to, following the analysis and the processing of the survey data, propose a set of measures that could improve the marketing communication strategy of the chosen company.

The master thesis is focused on a proposal of communication mix for a fitness center located in the center of the Brno city. This thesis is divided into the theoretical, analytical and proposal part. The theoretical part describes the basic concepts of marketing, the analytical part contains selected analyzes from macro-environment and micro-environment, and their results are the basis for the proposal part of the thesis. The last part sets out proposals for a company's communication mix that will lead into increased competitiveness, raising awareness among potentional customers leading to a consequent increase in profit.

The final goal of the diploma thesis is to create a communication mix for a company in construction industry. The Thesis is dividend into two parts. The first part contains theoretical aspects, which are subsequently used in the practical part. The practical part includes introduction of the selected company and analysis of current situation. This part contains a proposal of measures to improve the current state of the communication mix in the company.

Dissertation thesis deals with proposals of possible improvement in communication mix in selected company. The dissertation is divided into three main sections. The first section is theoretical research which is outlook for analysis of current situation of the company. Practical part's target is to suggest solution which will lead to improvement of company's marketing communication.

Cílem této diplomové práce je vypracovat návrh, který povede ke zlepšení marketingové strategie (komunikace) prodeje produktů od firmy BluePlanet, LLC. Vybraná firma se zabývá prodejem čističek odpadních vod. Teoretická část práce je zaměřena na teoretická východiska marketingových služeb, marketingové komunikace, komunikačního mixu a jeho nástrojů. Dále jsou popsány nástroje sloužící k analýze prostředí. V analytická časti práce bude představena firma ECOCLEAN+ spol. s r.o. a charakterizován marketingový mix. Práce pokračuje analýzou prostředí a analýzou dosavadního stavu marketingové komunikace. Poslední část práce zahrnuje návrhy na zlepšení marketingové strategie firmy a zhodnocení efektivnosti návrhů.

The proposal of communication mix of Cukrárna Tarta Yavas, s.r.o., is the topic of this thesis. After the introduction, which defines the objectives, methods and procedures of processing, the theoretical part follows, which deals with key findings in the field of marketing and makes the basis for the analytical part of this work, which is the focus of this thesis. This part contains a thorough analysis of the company, its business activities, as well as marketing research and the interpretation of its results. This part is followed by a design part seeking to create a new communication mix. The final part of this thesis is evaluating.

The Master thesis is focused on the communication mix of the company U Badinů, s.r.o. The theoretical part of the thesis explains the most important concepts in marketing and selected analyses. In the analytical part there are information about the company, but especially all selected business environment analyses, market segmentation and SWOT analysis related to the described theoretical part are made. Part of the thesis is also marketing research and interpretation of the resulting values. The last part includes suggestins for improving the communication mix of the selected company.

This diploma thesis serves to solve problems of the communication mix at Sushimarket.cz. In the theoretical part, will be introduced basic concepts of marketing, such as the definition of marketing, what is the communication mix, what is the marketing mix, or swot analysis are presented. In the analytical part, the theoretical background will be transferred to the practical part and important analyzes will be performed. With these analyzes we will find in the company a shortcoming that will then be solved in the last part by thesis the best and most efficient method.