Title: Marketing communication of Czech Olympic Foundation Objectives: The aim of this thesis is to analyze and evaluate the current marketing communitacion in Czech Olympic Foundation and according to these knowledges to create a project presenting proposals for the improvement of the marketing communication of this organization to increase the efficiency in use of the individual parts of the communication mix and to introduce new unused instruments. Methods: For the evaluation of the marketing communication are chosen both quantitative and qualitative research methods. The method of electronic interrogation with a sample of available respondents is realized. Data collection is carried out thanks to prepared questionnaires which are sent by electronic mail to each interviewee. The method of indepth interview with the manager of the project Czech Olympic Foundation is also used to find out all current communication channels. Results: The outcome of this thesis is a proposal of the marketing communication containing new communication instruments and ways to increase the efficiency of the existing ones which are based on the analysis and evaluation of the current status of exploited marketing instruments. Keywords: communication mix, promotion, non-profit sector, foundation, indepth interview,...

Title: Marketing communication of the sports organization named FK Mladá Boleslav a.s. and its improvement suggestions Goals: The main goal of this thesis is to come up with the suggestions of how to improve marketing communication of the sports organization named FK Mladá Boleslav a.s. Methods: informal semistructured conversation unstandardized observation, analysis of the documents gained, SWOT analysis Results: The results of the thesis are the suggestions of how to improve the sports organization named FK Mladá Boleslav a.s. in the section of marketing communication with football fans. Keywords: sports organization, football club, communication mix, marketing of the football club

Title: Outdoor Training Club's Marketing Communication Goals: The aim of the thesis is to evaluate current club's marketing communication and come up with the suggestions of how to improve marketing communication, which would be benefit for the club and it helps acquire new potential customers. Methods: Electronic and written questionnaire, informal semi-structured interviews, document analysis. Results: Based on research and interview with the owner, I found that the current marketing communications is very weak and in terms of funds, it is necessary to focus primarily on its cheaper forms such as websites and social networks. The result of the work are suggestions for improvement of marketing communications. Keywords: marketing communication, communication mix, marketing, outdoor sports, social networks

Aim of this thesis is the innovation of marketing and communication strategy of Datura, s.r.o. In the theoretical part of the work the main market analysis were described. This part continued with the description of marketing and communication mix. In the analytical part of the work the main market analysis were performed, including the analysis of marketing and communication mix of the company. At the end of the work the information were synthesized and evaluated. On the basis of these synthesized information the final innovation of marketing and communication strategy was suggested.

This diploma thesis deals with an analysis of the marketing activities of the company "Österreich Werbung". This company is mainly concerned with marketing communication, whose single elements it uses to promote campaigns of their Austrian partners or its own brand "Holiday in Austria". The analysis is preceded by an analytical and methodological section, which provides important theoretical starting points for the evaluation of the analysis and for recommendations for the future. In the second section the single elements of communication mix with regard to the target group are analysed by means of examples of concrete campaigns in 2010. Due to the analysis carried out, the communication mix of the company is evaluated and recommendations are proposed to optimise the mix.

Ministry of Defence of the Czech Republic is the central body of state administration in particular for ensuring the defense of the Czech Republic, the Czech Army management and military areas control. There is a need of a sophisticated system of communication to be able to promote resort interests, to build a positive image of the Minister, the Ministry and Army, to inform about changes in the MoD and for effective communication within such numerous department. For this reason it is necessary to pay close attention to the creation of communication strategy. The aim of the thesis is to familiarize with the marketing communication mix focused on the public sector, to introduce the issues of marketing communications of the Ministry of Defence and to analyze the effectiveness of one of the tools used by the MoD for internal communication -- the military journals A report -- including the final recommendations.

The aim of the Master's Thesis is to analyze communication strategy of the Czech passenger train operator, RegioJet. The theoretical part of the thesis focuses on marketing mix of the company operating in the sector of transport services and on marketing communication as one of the tools of marketing mix. Further theoretical chapters deal with six forms of communication mix and new trends of marketing communication with a focus on digital marketing. The first chapter of the practical part characterizes the passenger rail transport market in the Czech Republic and introduces the company, RegioJet. Based on the evaluation of information from primary and secondary sources, the communication mix of the company is analyzed and the comparison with communication activities of competitors is made. The last chapter provides an evaluation of communication strategy with emphasis on its strengths and weaknesses and the recommendations to the communication strategy are suggested.

The thesis is focused on proposal of communication mix for the producer of high-precision grinding machines. This contains the most important concepts and principles related to the current issues of marketing in the B2B segment. Furthermore, a detailed analysis of the current state of the company and created a specific proposal of new communication mix, which should lead the fulfillment of the objectives set.

Thesis on the topic "Marketing Communications in sport" has the aim to design a communication campaign for selected sports club. Specifically, he was chosen sports club HANDBALL Trebon Ltd. In the second part analyzes the present status of the use of marketing communication tools club. Based on the results from the analysis was planned and economically evaluated event, which was supposed to inform the public about the activities of the club and gain new recruits. Event was designed so that it is feasible and beneficial for sports club HANDBALL Trebon Ltd.

The objective of this diploma thesis is evaluation of marketing communication tools which are used by company Bohemia Trade CZ s.r.o., afterthat the concept of solution of improvement in this sphere. The base of elaboration of this thesis and achieving the objective was processing of data and information, which were gathered from intercompany materials and supplied by examinated company.