This diploma thesis deals with the strategic management of a chosen company. The main objective is to propose a business strategy and its implementation using marketing communication tools in the services market. The goal of the theoretical part is to define terms related to these issues, which are going to be used in further parts of analysis and proposals. The goal of the analytic part is to determine a potential of the company and to provide foundation for the proposal. The ultimate part deals with the strategy proposal, which is going to serve the company for three years. Internal documents, an interview with the owner of the company, and public sources were used to create this diploma thesis.

The master’s thesis is focused on the on-line marketing communication of the brand Pěkný domov shop. The thesis acquaints with the current structure of the communication mix and the online marketing communication and based on the performed analyses and own research, suggests the appropriate suggestions to improve the on-line communication of Pěkný domov shop with the public.

The master thesis deals with the marketing communication of a specific company. The work is divided into three basic parts. The first part is theoretical, defines the basic concepts that are necessary to know to understand the topic. In the second part of the master thesis, a selected company is introduced in more detail, on which an analysis of the current state is performed. The last part contains suggestions for improving marketing communication, the proposals are based on theoretical knowledge along with an analysis of the company.

The Master thesis is based around the planning of the communication mix of a specific firm. It consists of three main parts. The first part is theoretical, and contains theoretical resources and concepts related to the subject matter from the standpoint of marketing and the communication mix. The analytical section introduces the subject firm and contains the necessary analyses. The thesis also includes research in the form of a survey. For a conclusion, the project proposes possible methods of improving the communication mix based on the gathered data.

The master´s thesis focuses on the marketing communication of Naše děti, o.p.s. It introduces the current structure of the communication mix and focuses primarily on online promotion. Based on properly selected analyzes, provides recommendations and suggestions to improve company´s current marketing communications.

The goal of the submitted thesis: „Change of a corporate strategy“ is the analysis presen marketing mix of the corparate and propsal of the new mix. The thesis is separated on theoretical and practical part. Theoretical part concerns on single concepts of analysis of the definition and history progres of marketing, strategy and the marketing mix. Practical part continues on theoretical part. Firs is specialized on description of the corporate, its internal and external environment and analysis of single conponents of marketing mix. After evaluation I am drawing the change of the corporate strategy with the view to the marketing mix. At last are evaluated the costs of this change.

Master's thesis deals with questions one of the most important part of the marketing - communication strategy of the company. It provides compact information collection about the instruments of the marketing communication for getting effective business, including specific proposal for the company AVANZO a.s.

Master`s thesis deals with a question of communication. This work is focus on analysis present marketing communication and suggestion a new communication strategy for the company Goldpress s.r.o. that business in printing trade.

Diplomová práce se zabývá zpracováním marketingové komunikace pro společnost AUTO-SPEKTRUM-ACC spol. s.r.o., která se pohybuje v oblasti automobilového průmyslu. Práce zkoumá a hodnotí odvětví a stávající situaci společnosti a na základě těchto analýz navrhuje efektivní komunikační strategii firmy.

The goal of this Master Thesis is to analyse current marketing situation within SYSTRA JM s.r.o. While this paper is aimed at conducting marketing analysis to find irregularities and failures, special attention is drawn, mainly, to suggesting remedial action directed at reducing or outright eliminating potential negative aspects. The final part of the analytical section is devoted to examination of results obtained from conducted interview survey as well as important facts supporting the proposal of SYSTRA JM s.r.o. Communication Strategy.