The diploma thesis deals with marketing communication and its optimization in a company which runs a business in internet providing. The first part of the thesis includes theoretical basis which serves as a general knowledge for processing of other parts. The second part of the thesis is analythical. In this part, the company is introduced and analyses of the marketing communication and current situation of the company are also carried out. According to these findings, recommendations for improvement of the marketing communication of the company are made.

The thesis focuses mainly on the design of the communication mix of the selected company. It is divided into three main parts. The first part is focused on the theoretical basis for the given issue, defines basic definitions and terms related to marketing, marketing communications. It also focuses on the characteristics of selected analyses of the microenvironment and macroenvironment of the selected company, which are essential for the following parts of the diploma thesis. The second part is focused on the actual analysis of the current situation of the selected company and the third part on the actual design of the communication mix in order to comply with the basic objectives of the company.

This diploma thesis deals with the analysis and evaluation of marketing communication at Data Daemon, s.r.o., dealing with industrial automation. In the theoretical part are described the theoretical starting points of work on the given topic of marketing research on the B2B market. In the analytical part, the necessary analyzes are made to propose a new communication mix for this company. Suggestions for improving the communication mix are summarized in the third chapter of this diploma thesis.

The master thesis is focus on issue of travel agency, which acts as a mediator in the sale of tours to travel agencies. The thesis is structured into three main chapters. The first one is called Theoretical Basis of Work, which explains the basic concepts associated with the problem. Subsequently, another chapter called Problem Analysis and Current Situation is created. This chapter is processed through relevant analyzes. Finally, there is a chapter that contains suggestions for improving the current situation, which contribute to more effective promotion of propagation.

The thesis is a proposal of communication mix for selected company. The chosen company is Pantograff art store, which sells paints in spray and paints. The diploma work is divided into 3parts. The first part is theoretical, where the theoretical background of the given topic of marketing research on the B2C market is described. The analytical part focuses on important analyzes for the revitalization of the existing communication mix of the company. In the last part of the thesis there are individual suggestions for improving the marketing of the company.

The master’s thesis focuses on the online marketing communication of the fashion brand Sledgehammer. The thesis acquaints with the current structure of the communication mix and online marketing communication and, based on performed analyses and its own research, suggests appropriate suggestions to improve the communication of Sledgehammer with the public.

This diploma thesis focuses on the analysis of the current communication mix of the selected company, identifies the marketing deficiencies and proposes new tools of the communication mix. The thesis is divided into three parts. The first part explains the theoretical background. The second part of the thesis deals with internal and external analysis and the third part contains own proposals for new elements of communication mix of the selected company.

This theses deals with the communication mix for the shop and e-shop. The theoretical part of the thesis deals with marketing terminology. The analytical part of the thesis contains current state of the company in order to discover its core problems and drawing up new communication mix. New communication mix should improve strenghten its market position and attract new customers.

The thesis deals with an analysis of marketing communication of the Avanti Hotel resident in the city of Brno and subsequent processing of communication mix proposals. The work aims at designing completion proposals that will help improve the current situation of the hotel. The work consists of three parts – theoretical (that includes explained terms from the given field), practical (in which the current state of the company is assessed) and proposal (with proposals how to meet the set objectives).

The diploma thesis deals with the communication mix of the traditional Czech company Šohaj služby s.r.o. This thesis is divided into two basic parts – theoretical and practical. The theoretical part is focusing on the fundamental literature related to the topic, which provides the reader essential information on this issue and helps him to better understand the practical part. The second part is focused on the company itself. It is analysed by using selected marketing models. It is evaluated how the company communicates with customers and provides them its products. In conclusion, it is suggested some possibilities how to improve communication with its current and potential customers.