In my thesis I focused on the analysis of communication strategy of Red Bull Czech Republic, specifically on advertising, communication at the point of sale, public relations and media communications, opinion leaders program, event marketing and digital communications. I started from global communication strategy represented by Red Bull Media House and I have examined, how this strategy is implemented at local level. For this analysis, it was also necessary to analyze market of energy drinks in the Czech Republic, as it stands under the category of soft drinks and what position takes Red Bull. Based on these analyzes, I evaluated pros, cons and suggested possible improvements.

Allianz pojistovna, a.s. has held the third-largest share in the Czech insurance market for a long time. The aim of this master´s thesis is to do an analysis of marketing and communication mix and based on this analysis make proposals and recommendations which would strengthen company´s position in the future. The first thing, which is characterized in the theoretical part, is marketing research. The emphasis is on direct questioning technique. Furthermore in this part, the individual elements of marketing and communication mix are described. The beginning of the practical part is dedicated to information about Allianz pojistovna, a s. and to the results of a carried out secondary research about development of the Czech insurance market. The following analysis of marketing and communication mix is supported by results of a questionnaire survey. Based on these findings I carried out my own evaluation completed by a SWOT analysis and proposed particular suggestions and recommendations.

This diploma thesis deals with the marketing communications for esthetic and slimming clinic Petra Clinic. The first part of the thesis is focused on the theoretical knowledge of marketing services, marketing communications and communication mix area. Competition and communications and media mix area is examined in the practical part. Finally, I proposed for the clinic a four-month communications campaign. The aim of my thesis is to find out how the Petra clinic communicates and what communication and media mix area is specific for the clinic. Based on this information the individual recommandations how to encourage esthetic and slimming clinic in its marketing are proposed.

This master's thesis focuses on analysis of marketing tools used by launch of a new brand of sonic electronic toothbrushes Philips Sonicare to the market in Czech Republic. The analysis lies in evaluation of specific usage of marketing tools and whole communication mix in a multinational company. The analysis is followed by suggested corrective measures for each part of marketing plan, which take in account especially marketing activities for next year.

The aim of my thesis, the proposal of the communication strategy of Brudra Ltd. company, is to analyze and consequently determine the process of creation of the promotional strategy for this company, which is not in place yet. In order to verify the public awareness of this company were used the questionnaires, the other part was checking the quality of services provided in a small detail shops belonging to the company with a method called Mystery shopping. As the outcome will be the merging of the results of the previous mentioned methods, thank to which we will be able to focus on the weak points and gaps in the promotion, followed by its cohesive and unification, including any possible recommendations. The proposal should serve as a sort of guide for setting up the marketing plan for the future.

The goal of the thesis is, based on analysis of the current state of the communication mix of selected company, to propose specific measures to improve it. The Thesis is divided into three parts, namely theoretical, analytical and propositional. In the theoretical part are defined theoretical background, which serves as the basis for the development of analytical and propositional part. In the practical part is introduced the selected company and are performed the analysis of current state of the communication mix. Analysis results are used in the propositional part of the Thesis, which describes the measures to improve the current communication mix of the company.

The thesis is focused on proposal of communication mix for the motion design company. This contains the most important concepts and principles related to the current issues of marketing in the advertising segment. Furthermore, a detailed analysis of the current state of the company and created a specific proposal of new communication mix, which should lead the fulfillment of the objectives set.

The master thesis deals with creation of communication mix of the company Mlékárna Polná spol. s r. o. The theoretical part defines basic knowledge from marketing area and it further informs of marketing communication. The analytical part contains a detailed analysis of the current state of company. It includes a marketing research and interpretation of its results. Gained information from performed analyses will be the basis for creation of a new communication mix.

This diploma thesis focus on suggestions of the suitable communication mix, which is coming out of the analysis of the current situation in Tovares s.r.o. company. This company is failing to compete and break through on the market. The company is engaged in the production and distribution of the wide range of equipment and accessories needed for the hairdressing – starting with furniture, complete range of the equipment and technology, chemical preparations, finishing with the combs and hairpins. This work is supposed to help as the source of the information while implementing new suitable communication mix. This communication mix contains a suggestions which aim is to approach new customers and to retain the existing ones.

This diploma thesis focuses on marketing communication of selected company. Theoretical part of this thesis contains general basis of marketing mix which is pursuated to propagation and communication mix tools. Practical part provides analysis the communication mix of selected company. The aim of diploma thesis is to valorize theoretical knowledge together with practical analysis and define the recommendations to improve the marketing communication.