This diploma thesis focuses on the proposal of the Infitness fitness center communication mix, which provides physical training services in the center of Uherské Hradiště. The thesis consists of a theoretical part, which deals with theoretical knowledge based on literature. This theoretical knowledge is then used to analyze the current state of the firm, which leads to the proposal of a solution with the intent to improve this firm’s marketing communication.

This diploma thesis deals with the proposal to improve the marketing communication of Marion's bridal and ball dresses salon. The first part describes the theoretical background. Next part is analytical, presenting the salon's current situation with the analyzes performed, which are summarized in the SWOT analysis. The last part provides suggestions for improving the salon´s marketing communication.

The goal of the thesis is, based on analysis of the current state of the communication mix of selected company, to propose specific measures, which will lead to their improvement. This thesis is divided into three parts – theoretical, analytical and propositional. The theoretical part is dealing with defining theoretical background which serves as the basis for the development of analytical and propositional part. In the second part is introduced the selected company and are performed the analysis of current state of the communication mix. Results of these analyses are used in the third part of the thesis, which describes the measures to improve the current communication mix of the company.

This diploma thesis deals with the marketing communication of the company Kostka-kolobka s.r.o. In the theoretical part are characterised important concepts related to marketing and marketing communication. The second part is focused on the introduction of the company and the description its current situation using marketing analyzes and questionnaire survey. The findings are summarized in the SWOT analysis. Based on the results from the analytical section, in the third part of the thesis are presented the suggestions to improve marketing communication.

The thesis is focused on proposal of communication mix for the company ELA, spol. s r.o. The theoretical part defines basic knowledges from marketing and the terms related to marketing communication. Furthermore, a detailed analysis of the current state of the company and made a specific proposal for a new communication mix, which should lead to the fulfillment of the objectives set.

The focus of this master thesis is the marketing communication mix for an enterpreneur, who runs a grocery store business. On the basis of the theoretical knowledge, the analyzis of the current state of marketing comunnication was conducted. Following this analyzis, suggestions have been made on how to improve the existing communication mix for the grocery store, which will increase business awareness, attract new customers and lead to increased sales.

The master thesis deals with creation of communication mix of the company Sportisimo s. r.o. The theoretical part explains the most important concepts and theories in relation to marketing. The field of marketing communication is elaborated in more detail. The analytical part describes in detail the current state of the surveyed company. It also includes marketing research and interpretation of its results. Based on information from the analyzes will be created a new communication mix of the selected company.

The aim of the thesis is to propose a marketing campaign focusing on launching a new hair masks line series Circle Chronicles by Davines company on a German market. Theoretical part contains a summary of marketing problematics and communication mix. Analytical part deals with marketing environment analysis and current company´s communication mix. The final part is made of drafts of a marketing campaign for the promotion of new products.

The thesis is focused on the draft of communication mix for existing joinery. Joinery Michal Večeřa is a company that specializes in tailor-made furniture production. The diploma thesis consists of theoretical, analytical and proposal part. The theoretical part of the thesis contains basic knowledge of literature. In the analytical part there is an analysis of the current state of the company and a questionnaire survey. In the design part there are the own proposals of the communication mix of the joinery.

This diploma thesis deals with marketing communication topics of particular hairdresser’s and related risks. The work consists of theoretical background, problems analysis and current situation, description of the research itself and risk analysis. The analysis results are utilized to propose solutions which should lead to change of communication mix. The risk analysis is also applied on proposals of solutions.