This thesis focuses on online communities - both their historic and current form. Various forms of communications are described, main focus is then given to identity online and self-presentation - various forms it can take, which expressive devices are used, how trustworthy is it and how is it perceived by other others. Influence of anonymity is mentioned. Empirical part of this work explores online friendship relations, cornerstone of the current wave of social networking services. It asks several questions about ways in which they affect communication between users. Relation between several factors (reciprocity, direction of initiation of said relation) and both quantity and frequency of communication between those users before and after that friendship is established.

This study analysed the students&rsquo / perceptions about the web based instruction in a blended learning environment. Students&rsquo / perceptions, expectations and comments about their blended learning experiences, course web site and their communication experiences with the instructor were investigated. This case study was conducted within the Information Technology in Education II Course (CEIT 112). This course was delivered for the undergraduate course at the Computer Education and Instructional Technology Department (CEIT), Middle East Technical University, during the 2004-2005 Spring semester. Number of the participants was 25 and all of them were first year CEIT students. This course was delivered as a blended learning which combined face-to-face instruction with the web based instruction. The questionnaire was used to identify the students&rsquo / perceptions about the web based course at the end of the semester. Interviews were conducted at the end of the semester in order to take students&rsquo / comments, expectations and recommendations with respect to the course. Also, an interview was conducted with the instructor to identify his perceptions about the blended instruction experiences at the end of the semester. Both quantitative and qualitative data were gathered at the end of the semester. Data results showed that students had positive perceptions about the blended learning environment and to some extent neutral about the effectiveness of the course website. According to the instructor&rsquo / s point of view, the blended learning was beneficial for the students, but the efficient utilization of computer mediated communication would be better supported. This study can contribute the following research studies related with the blended learning. Also, the instructor of the course can benefit from this research result in order to improve the productivity of the course for the next terms.

The goal of the research in this master’s thesis is an analysis of the current tools used for online marketing including a social networks. Based on these theoretical analyzes specific ways to use online marketing tools of the company XYZ, which is an exklusive distributor of brand Messoa for the Czech and Slovak Republics. Messoa manufactures CCTV and surveillance systems. Work subsequently proposes changes that lead to better effectiveness in the usage of online marketing in company.

The subject of this Master’s thesis is to define the individual instruments of the marketing mix and communication mix. The thesis also provides an analysis of the current condition of entertainment services. The result is a complex entertainment services marketing mix proposal.

The goal of the research in this master’s thesis is an analysis of the current tools used for online marketing including a social networks. Based on these theoretical analyzes specific ways to use online marketing tools of the company XYZ, which is an exklusive distributor of brand Messoa for the Czech and Slovak Republics. Messoa manufactures CCTV and surveillance systems. Work subsequently proposes changes that lead to better effectiveness in the usage of online marketing in company.

The thesis deals with marketing communication of Grandhotel Zvon. The thesis includes theoretical introduction, basic information about Grandhotel Zvon, marketing mix (4P), analysis of current marketing communication and the costs of this communication. The final part presents suggestions and recommendations, especially creating a profile on social networks.

Thesis (M.T.S.C.)--Miami University, Dept. of English, 2005. / Title from first page of PDF document. Document formatted into pages; contains [1], vii, 65 p. : ill. Includes bibliographical references.

Communication with the customer plays a crucial role in today's internet marketing. In case we do not communicate with the customer or we let his attention towards our product or service fade away, than the investment into gaining him has not been well used. Email marketing itself is a very good instrument for maintaining and building the relationship with the customer. However, a great number of entrepreneurs and companies does not know how to work with email marketing and they send email just the same way as they would invite their colleagues for a meeting or simply just scan a discount flier. The first part of the master thesis therefore focuses on the definition of email marketing itself and of the features by which emails affect the customers. It than presents the ways how to maintain the customer, how to pamper them by e.g. content marketing and it shows the current trends and possibilities of automatization. The second part of the master thesis than presents and uses email marketing not only as one of the very strong instruments of direct marketing but also as one of the ways to support online education, which has been gaining a lot of popularity both in the Czech Republic and abroad. The thesis shows the possibilities how to use email marketing to promote an education website that is being created concurrently with this thesis and how to teach its visitors. The practical part shows how to set up the path of the customer and the email marketing strategy in order to change the visitors of the website into loyal customers. All that with the highest possible automatization of the process.

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In der Mitte der Dissertation steht die Frage nach den Koordinationsmustern und den institutionellen Bedingungen online-medialen gelingenden, produktiven, also das Generieren informationeller Güter bezweckenden, Zusammenarbeitens. Diese wird exemplarisch und exponiert am Beispiel der freien Gemeingüterproduktion studiert, genauer gesagt am Fall der Online-Enzyklopädie Wikipedia. Die Studie zeigt, wie und in welchen institutionellen Kontexten das Herstellen und Verwalten informationeller Gemeingüter durch online-medial vermitteltes Kooperieren gelingen kann. Dazu wurde eine dreijährige teilnehmende Beobachtung durchgeführt und mit qualitativen Interviews und Dokumentenanalysen methodisch kombiniert. Typologisiert wurden die Beteiligungsweisen, die es Wikipedianern erlauben, an dem Projekt konstruktiv teilzunehmen, konkret die Handlungsmuster, um Beteiligen zu formieren und dabei unbezahltes und zielorientiertes Editieren zu animieren, anzuleiten und vorzulegen, sowie Handlungsmuster des Qualifizierens von Beiträgen und Beiträgern als Beobachten, Auszeichnen und Ausschließen. Das dabei effektive institutionelle Ensemble wurde als Satz an Richtlinien und Codevorgaben sowie normativen Einstellungen in Bezug auf das Arbeitsethos der Wikipedianer, die Form ihrer Vergemeinschaftung, das Teilnehmerkonzept und das enzyklopädische Werkkonzept ermittelt.:1 Einleitung: Online-Kooperation in Theorie und Praxis 4 2 Problem: Wie gelingt Kooperation online? 15 2.1 Untersuchungsfeld: Gemeingüterproduktion 15 2.2 Wie ist Gemeingüterproduktion möglich? 31 2.3 Problemkreise 49 3 Theoretischer Rahmen: Online-Kooperation in Aktion 54 3.1 Die Praxis sozialer Ordnung 54 3.2 Online-Kooperation koordinieren 77 3.3 Bilanz und Forschungsfragen: Gemeingüter produzieren 100 4 Methodologie, Methoden und Vorgehen: Online-Kooperieren studieren 108 4.1 Methodologische Herausforderung: Logik der Praxis vs. Logik der Logik? 108 4.2 Methodische Option: Praktiken beobachten, Praktiken vollziehen, Praktiken beschreiben 111 4.3 Konzeption und Fallauswahl 130 4.4 Vorgehen 147 5 Analyse: Gemeingüter produzieren 171 5.1 Einen ausgezeichneten Artikel schreiben oder: Wikipedia macht Arbeit 172 5.2 Beteiligungsweisen: „und eigentlich ist doch alles ganz einfach“ 181 5.3 Wikipedias institutionelles Ensemble: „eine komplizierte Materie“ 205 5.4 Beteiligen formieren: „in die richtige Spur gesetzt“ 286 5.5 Beteiligen qualifizieren: „wir bemühen uns, alles richtig zu machen“ 313 6 Bilanz und Aufgaben: Den ‚Wikiweg’ gehen? 336 7 Anhang 353 Abbildungsverzeichnis 405 Tabellenverzeichnis 406 Primärquellenverzeichnis 407 Sekundärquellenverzeichnis 416