The Commentary and Portfolio (introduced in the form of Outputs at the end of each Chapter and particularly following Chapter Three) considers the public space that 'local public service television' might occupy. Taking an historical view and a protagonist or interventionist stance the author demonstrates that a demand for local communications through television broadcasting has had strong public support since the introduction of commercial regional television in the 1950s, although government and regulator have variously thwarted its introduction. The author's background for this task is unorthodox, emerging from a critical art education that questioned the role of institutional norms in the pursuit and interpretation of social knowledge. The methodology is therefore reflective and at times quixotic, working through a variety of methods and forms of organisation and practice in pursuit of what has long been an evident - if overlooked - public objective,the realisation of a more identity enhancing localised form of television broadcasting. Working with several formal and informal associations - including the Institute of Local Television, the Community Media Association, Scottish Association of Smallscale Broadcasters (SASB), The Broadcasting Trust, Media Access Projects Scotland (MAPS), Advisory Committee of (local) Television Operators (ACTO), United for Local Television (ULTV) and the Scottish Local TV Federation - the author has contributed reports and academic papers on local and community television, organised conferences and run small scale television channels under license exempt and shortterm licenses, responded to regulator consultations and drafted amendments to legislation while developing and testing technologies appropriate for delivering programmes to serve local purpose. Through 'local public service television' the author has sought greater representation of civic and cultural views, arguing and debating access to regulate local channels under local control, first on local cable, then as a fifth or sixth terrestrial channel to offer city TV and, most recently, to encourage the introduction of digital spectrum for local public service television to be made available throughout the UK.

Submitted by Programa de Pós-Graduação em Mídia e Cotidiano (ppgmc@vm.uff.br) on 2017-07-13T20:34:50Z No. of bitstreams: 1 PPGMC_Projeto de pesquisa_Iniciativas Comunitarias de TV_Cinthya Pires Oliveira_nov2016f_ficha.pdf: 1699444 bytes, checksum: 21bc29b57e7b82a559ac132201efabed (MD5) / Approved for entry into archive by Jussara Moore (jussaramoore@id.uff.br) on 2017-07-20T12:54:04Z (GMT) No. of bitstreams: 1 PPGMC_Projeto de pesquisa_Iniciativas Comunitarias de TV_Cinthya Pires Oliveira_nov2016f_ficha.pdf: 1699444 bytes, checksum: 21bc29b57e7b82a559ac132201efabed (MD5) / Made available in DSpace on 2017-07-20T12:54:04Z (GMT). No. of bitstreams: 1 PPGMC_Projeto de pesquisa_Iniciativas Comunitarias de TV_Cinthya Pires Oliveira_nov2016f_ficha.pdf: 1699444 bytes, checksum: 21bc29b57e7b82a559ac132201efabed (MD5) / Este estudo discorre sobre os principais desafios da TV Comunitária no atual contexto midiático para envolver a sociedade e propiciar a construção de esfera pública popular e dialógica. Enquanto a aceleração das inovações digitais proporciona conectividade, mobilidade e interatividade, a competitividade entre os meios de comunicação perpassa por ampliar o envolvimento das pessoas com conteúdos audiovisuais para captar sua atenção. Diante do cenário da Comunicação Pública Comunitária no Brasil, busca-se conjecturar sobre possíveis estratégias de interação desenvolvidas pela TV Comunitária a partir de pesquisas bibliográfica, documental e empírica. Deste modo, o estudo aborda a atribuição da TV Comunitária como espaço público para participação e inclusão social, aspectos essenciais da democracia. Contudo, há um longo caminho a ser percorrido para a efetiva atuação desses canais comunitários e o progresso de suas atividades pautadas pela transformação social e pelas perspectivas de envolvimento. Nesse sentido, este estudo contribui para a abordagem de fatores nevrálgicos, mas essenciais para o processo de consolidação da mídia pública. Ao avaliar aspectos teórico-práticos relacionados à experiência de envolvimento da comunidade, provoca-se reflexões sobre o fortalecimento dessas inciativas a partir da formação de redes de mobilização e transformação social. / This study discusses about the Community TV´s main challenges in the current media context to engage society and to build a popular and dialogic public sphere. While digital acceleration determine connectivity, mobility and interactivity, media´s competition permeates increase the involvement of people with audiovisual content to attract their attention. In front of the Community Public Communication landscape in Brazil, seeks to reflect on possible interaction strategies developed by Community TV from review bibliographic, documentary and empirical research. Therefore, the study approuch the issue of Community TV as a public space for participation and social inclusion, essential aspects of democracy. However, there is a long way to implement of Community Channels and their activities´s progress guided by change and the social engage. In this sense, this study contributes to the approach of sensitive factors, but essential to the public media consolidation. When evaluating theoretical assumptions and practical issues related to community´s engage experience, it reflects about the empowermet of these initiatives and the creation of networks ba