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A Study of the Interactive Strategies between Investing of Enterprise and Community Development with International Festival : A Case of ¡§Dream Parade in Sijhin City¡¨Hung, Yi-ling 10 September 2007 (has links)
The origin of festivals in Taiwan comes from the concept of ¡§community infrastructure establishment¡¨ launched by Council for Culture Affairs in 1994. ¡§Community infrastructure establishment¡¨ takes communities as target and live them up by arts and culture events in order to promote their culture industries. This concept also draws a blueprint of various kinds of festivals or activities at different time around the whole island. Arts and culture events which combine local histories, culture, industries and tourism not only revitalize local industries but also level up the entire social environment. Further more, the model of international communication and ¡§Community infrastructure establishment¡¨ will become reality through promoting such events.
However, the qualities of culture events held in Taiwan these years declined due to their fancy outward displays with poor inward statements. Such phenomena reflect the rough decision-marking process and no interaction with communities. When the financial supports from government shrink year after year, what should we do to take the challenges from long-term operation of festivals as well as culture events?
This case study focuses on the project of ¡§Dream Parade¡¨ in Hsichih, Taipei county, and compare it with the ¡§Fremont Solstice Parade¡¨ in U.S., ¡§Hsinkang International Community Festival¡¨ in Chayi county, and ¡§Utopia¡¨ in Taichung city. Through analyzing these three cases, we can find two major characteristics that make the ¡§Dream Parade¡¨ an adaptable model. First, it follows the concept of ¡§Community infrastructure establishment¡¨ and accomplishes it by stepping in community with arts and culture as well as developing an interface for all residences. Second, the administration from enterprises takes place of government fund and takes the leading role to enlarge community participation.
The researcher of this study also participated in the project of ¡§Dream Parade¡¨ as program specialist and tried to set up a model for running international festivals associates with local communities. The actual experience derives the following conclusion: tracing back to the original meaning of ¡§community¡¨ and regarding communities as the most important part of the model mentioned above, the operation of festivals will truly become the way to connect the international society.
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