Title: The Use of online marketing in chosen sports e-shop Objectives: The objective of this thesis is to evaluate the use of online marketing in chosen sports e-shop Kolo-park.cz. The objective is to evaluate the use and settings of individual online marketing channels with emphasis on evaluating settings and structure of PPC campaigns. Then recommend suitable settings and structure of individual online marketing channels on the grounds on data analysis and also suggest new strategy of online marketing channels on the basis of framework See-Think-Do-Care, Methods: Methods used in this thesis: observation of online marketing area, monitoring and synthesis, analysis of PPC campaigns, analysis of e-mailing campaigns, analysis of commodity comparators settings, SEO analysis and analysis of social media. Next used methods were monitoring and synthesis. Results: The result contains recommendation to improve the structure and settings of online marketing channels/tools to achieve better results of Kolo-park.cz online marketing activities. The result is a new created strategy of individual online marketing tools/channels on the basis of framework See-Think-Do-Care. Audience, targeting, relevant content and the way how to measure online marketing activities depending on customer's buying cycle is defined...

A simple methodology for determining the input referred offset voltage of comparators is presented. This in general is difficult as the output of a comparator is discrete valued. The method relies on a Monte-Carlo-Simulation with certain comparator input values and some postprocessing of the comparator output data. The comparator is always operated in its intended environment, there is no modification of the comparator itself nor some unusual stimuli required. There is also no known restriction for the type of comparators to be analyzed.

A simple methodology for determining the input referred offset voltage of comparators is presented. This in general is difficult as the output of a comparator is discrete valued. The method relies on a Monte-Carlo-Simulation with certain comparator input values and some postprocessing of the comparator output data. The comparator is always operated in its intended environment, there is no modification of the comparator itself nor some unusual stimuli required. There is also no known restriction for the type of comparators to be analyzed.

This Thesis is focused to Image Object Detection using Template. Main Benefit of this Work is a new Method for sympthoms extraction from Histogram of Oriented Gradients using set of Comparators. In this used Work Methods of Image comparing and Sympthoms extraction are described. Main Part is given to Histogram of Oriented Gradients Method. We came out from this Method. In this Work is used small training Data Set (100 pcs.) verified by X-Validation, followed by tests on real Sceneries. Achieved success Rate using X-Validation is 98%. for SVM Algorithm.