Thesis advisor: Kenneth Kersch / Thesis advisor: Robert Savage / There is perhaps no more interesting and complex relationship between states than that of Ireland and the United Kingdom – a matter made all the more complicated by their disagreements during the Second World War. The objective of this thesis was to determine whether Ireland’s policy in the war could accurately be described as neutral and what effects this policy had on Anglo-Irish relations. In order to address these questions, this work studies contemporary government documents, media reporting, and personal correspondence, as well as considering pre-existing scholarship on the matter. The principal conclusion of this work was that Ireland substantially aided the Allied war effort, and that its policies during the conflict did not have any lasting negative implications for the state’s relationship with the United Kingdom. / Thesis (BA) — Boston College, 2013. / Submitted to: Boston College. College of Arts and Sciences. / Discipline: International Studies Honors Program. / Discipline: College Honors Program. / Discipline: International Studies.

PURPOSE To explain what impacts brand love. METHODOLOGY Quantitative approach, using online surveys, with a total of 462 participants. Additionally, a qualitative method was applied in the pre-study, using semi-structured in-depth interviews, and a total of 12 respondents. FINDINGS Previous literature lack of concern for parallel studies has a divergent effect in explaining what impacts brand love. A consolidated approach can explain brand love antecedents as the combination of brand evaluation, brand identification, and experience value. In additional findings, brand category has a rather small influence in brand love, and, brand love is a phenomenon not exclusive to one particular brand category. LIMITATIONS The findings of this research account for 50% of explanatory power, further exploration and qualitative tests are needed in order to identify the remaining explanatory power. IMPLICATIONS The results of this research suggest a consolidated model that can be used by researchers to extend the understanding of what antecedes brand love. Additionally, the model is a starting point for avoiding future divergence in literature. For managers, the findings present a three-faceted suggestion on how to use brand love antecedents. ORIGINALITY This study consolidates a divergent field of study, and by doing so, creates a new understanding of what impacts brand love. Additionally, the pre-study has an unorthodox methodological approach, and uses a qualitative method as a screening process, rather than an exploration process.