Thesis (MTech (Marketing))--Cape Peninsula University of Technology, 2008. / Includes bibliographical references (leaves 105-119).

Thesis (M.A.)--University of Hong Kong, 1999. / Includes bibliographical references. Also available in print.

Thesis (MTech (Quality (Faculty of Engineering)))--Cape Peninsula University of Technology, 2009. / Includes bibliographical references (leaves 95-106). Also available online.

Thesis (M.Hous.M)--University of Hong Kong, 2004. / Also available in print.

Thesis (M.B.A. (Investec Business School))--Rhodes University, 2006.

Thesis (M. Hous. M.)--University of Hong Kong, 2007.

Thèse (M.Ps.) -- Université du Québec à Chicoutimi, programme en extension de l'Université du Québec à Trois-Rivières, 2005. / La p. de t. porte en outre : Mémoire présenté à l'Université du Québec à Chicoutimi comme exigence partielle de la maîtrise en psychologie offerte l'Université du Québec à Chicoutimi en vertu d'un protocole d'entente avec l'Université du Québec à Trois-Rivières. Comprend des réf. bibliogr. : f. [115]-123. Document électronique également accessible en format PDF.

Thesis (Ph.D.)--University of Idaho, May 2006. / Major professor: Troy E. Hall. Abstract. Includes bibliographical references. Also available online in PDF format.

The purpose of this research is to extend the understanding of consumers’ perceived brand innovativeness. Within a quantitative approach an online survey was conducted, using a quota-sample of 501 physically active Germans. The data was analyzed through simple linear regression, mediation and moderation analysis. Further, the effects for two brands were compared. The findings corroborate previous literature, suggesting a highly positive effect of consumers’ perceived brand innovativeness (CPBI) on brand attitude, purchase intention, consumer satisfaction and consumer excitement. Further, brand attitude mediates the impact of CPBI on purchase intention and consumer satisfaction. Consumer innovativeness and involvement have a negative significant effect on the majority of the relations. Most of the constructs are controlled by previous purchase experience. Managers should consider CPBI as a possible antecedent for consumer behavior, however, CPBI should be in line with the actual offer of the brand. Further, the involvement and innovativeness of the desired target group should be taken into account for the brand positioning. However, the survey was conducted using non-probability sampling, focusing on the sporting goods market in Germany, which might have caused some limitations. The study contributes to the CPBI literature in supporting the scale for CPBI and providing further knowledge into the effects CPBI has on consumer outcomes. Further, the research points out the differences in consumers’ evaluation of CPBI based on their level of innovativeness and involvement.

p. 1 - 119 / Submitted by Santiago Fabio (fabio.ssantiago@hotmail.com) on 2013-01-31T20:02:13Z No. of bitstreams: 1 aaaaaaaa.pdf: 395221 bytes, checksum: 40e34962de440f615009fb788a806476 (MD5) / Approved for entry into archive by Fatima Cleômenis Botelho Maria (botelho@ufba.br) on 2013-02-04T15:50:30Z (GMT) No. of bitstreams: 1 aaaaaaaa.pdf: 395221 bytes, checksum: 40e34962de440f615009fb788a806476 (MD5) / Made available in DSpace on 2013-02-04T15:50:30Z (GMT). No. of bitstreams: 1 aaaaaaaa.pdf: 395221 bytes, checksum: 40e34962de440f615009fb788a806476 (MD5) Previous issue date: 2007 / Este trabalho de pesquisa com caráter exploratório tem como objetivo central conhecer como as empresas privadas prestadoras de serviço avaliam o desempenho do ombudsman de cliente. Para tanto, foi feito um levantamento dos indicadores usados por um grupo de dez organizações, no qual apenas uma delas não é privada, mas não possui o monopólio do serviço avaliado e, portanto, está sujeita à competição do mercado. A fundamentação teórica do estudo foi construída a partir da abordagem dos conceitos de satisfação do consumidor, justiça (distributiva, interpessoal e processual) confiança e comprometimento e suas influências no desenvolvimento e manutenção de relacionamentos duradouros entre fornecedores e consumidores. A análise dos dados obtidos mostra que as empresas que adotam a instituição do ombudsman mensuram seus resultados com foco na estrutura e nas atividades operacionais, apenas organizações mais maduras na utilização do ombudsman avaliam sua influência na manutenção do relacionamento com os consumidores. / Salvador