Several researches show that the advertisements play an important role on customers choosing goods or services and especially are more effective on children as consumer. Advertising is to offer them about new products. This study‟s‟ approach is examine if the TV advertisements affects consumers. This study will be a qualitative approach will be done with 20 respondents, and the respondents are in the ages 12-21 and 45-55.

Thesis (M.S.)--Ohio State University, 2009. / Title from first page of PDF file. Includes vita. Includes bibliographical references (p. 86-89).

Thesis (Ph. D.)--University of Oregon, 2000. / Typescript. Includes vita and abstract. Includes bibliographical references (leaves 167-178). Also available for download via the World Wide Web; free to University of Oregon users.

Thesis (M.B.A.)--University of Hong Kong, 1979.

This study was developed to identify the dynamics of family decision-making processes when purchasing a youth sport camps. Family decision-making has been an interesting subject in consumer behavior for many years but youth sport programs have not been widely studied. To examine the family decision process, both parents and children were asked to complete a web-based questionnaire in which they reported their perceptions of the relative influence of mother, father and child at each decision stage. Family members' influence in the purchase decision was analyzed using a three-phase decision stage model; problem initiation stage, information search stage, and final purchase decision. Both parents and children perceived parents to have the most influence at each stage. Parents perceived that between the husband and wife, decisions were mostly made jointly. Children had the most influence at the problem initiation stage which was consistent with previous literature regarding recreation and leisure service. As children's age increased, so did their relative influence over the purchase decision. The dominance of parents at the overall decision-making process and children's involvement at the beginning of the decision process indicates that youth sport program marketers should develop dual channel marketing strategies to effectively and efficiently reach decision makers at each stage of the process.

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This dissertation sets out to advance the field of spirituality and advertising. It first discusses --the Spirituality in Advertising Framework (SAF) -- used as a platform for research of spirituality and advertising. Next, it explains how the SAF is used to study the spiritual message in advertising. These previous advancements have led to the main study of the current dissertation, which focuses on consumers and their reactions to spiritually-dense commercials (which are television ads rife with spiritual themes). Twenty nine semi-structured, in-depth interviews were conducted with students from three different types of student organizations (New Age, religious and Sports), at the University of Texas at Austin. Three main areas of findings were suggested: the presence of spiritual themes in the commercials, the personal meaning participants derive from the commercials and some relevant advertising/branding issues. It was found that participants not only captured the SAF spiritual ideas, but also offered some new themes, including hope, embracing life, destiny vs. free will and the concept of a Higher Power. Moreover, it was revealed that the use of nature, a strong human factor and inspiring ideas in the commercials elicited the most meaningful reactions from participants. The final set of findings, which focused on advertising and branding issues, revealed the following points: 1) authenticity is a major construct in the field of spiritual advertising; 2) more so than the other groups, the New Age group tends towards predispositional skepticism of advertising; 3) the spiritual message created a boomerang effect under certain conditions; 4) the spiritual message triggered questions about brand identity and personal identity of the consumers; and 5) only certain product categories mesh with a spiritual message. Finally, the dissertation ends with implications for practice that could potentially change the face of the advertising industry. / text

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