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The Approach of Consumers' Perspective on the Evaluation of Elementary School in KaohsiungChang, Chun-min 19 July 2006 (has links)
The purposes of this research were to explore the application situation and the implementation difficulty of the consumers' perspective on the evaluation of elementary school in Kaohsiung, and to know the different background personnel¡¦s comments about the consumers' perspective on the evaluation of elementary school. Finally , according to the findings, this research proposed the concrete suggestions, providing references to the educational administration institute and the elementary schools. In order to achieve the research goals, the literature review was conducted to understand the contents, meanings and current practice of elementary school evaluation. Next, a questionnaire was designed by the researcher to collect and analyze local elementary school educators¡¦ views about the whole as well as each domain of school evaluation. A sample of 800 educators of elementary schools in Kaohsiung were randomly chosen to fill in the questionnaires. 557 questionnaires were effective. Statistical methods including percentage, mean, t-test, one-way ANOVA and Scheffè were adopted. Last, semi-structured interviews were given to six academic supervisors of elementary school educators.
Based on analysis of the data obtained, conclusions of the study were as follows:
1. The whole application situation of the consumers' perspective on the evaluation of elementary School in Kaohsiung was good, especially in the stage on need-appraisal, but the stage of meta-evaluation was low.
2. Members of the evaluation committee were not able to understand the situation thoroughly of the school affairs and the present developing situation.
3. School personnels were worried about the result report of the evaluation, that might cause the effect of ¡§labelling¡¨.
4.The result utilization and the accuracy and feasibility of the present school evaluation were met low-degree application of the connotation on the consumers' perspective on the evaluation.
5.The agreement degree level of the administrative teachers was higher than non-administrative teachers on the stages of school- management, need-appraisal,process-evaluation,and feedback-mechanism.
6. The personnels of the small-scale schools expressed the anxiety that they had insufficient professional ability on self-evaluation.
7. The opinions of administrative teachers emphasized that school evaluation always focused on document examination, unable to achieve effectively the evaluation goals.
8.During the evaluation, the interview was unable to reflect the opinions of the all.
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The Swedish mobile Payment market: An analysis from a consumer’s perspectiveEriksson Talls, Martin, Trinh, Van January 2012 (has links)
The objective of this research is to understand how consumers perceive mobile payment services and the consumers’ maturity level to adopt mobile payments in the Swedish market. To reach our objective interviews were conducted asking about consumers experience with current payment methods and how consumers perceive mobile payment services. Questions from the interviews are derived from theories about technology adoption mainly from Diffusion of Innovations and Technology Acceptance Model. In addition questions about how consumers perceive mobile payment services are based on existing and concept based features. The results show that consumers are open to, and can even consider paying to use the mobile phone as a payment instrument. At the moment mobile payment services are either based on Near Field Communication (NFC) or Quick Response (QR) code technologies at Point of Sale(POS) purchases. Consumer perceive each payment solution differently; NFC based payments were perceived as more convenient while QR code were perceived as more secure. In addition mobile payment services have the potential to incorporate additional features that can increase its attractiveness, such as storing loyalty cards digitally and the ability to transfer moneybetween accounts. The maturity level among the consumers are in an early stage because their knowledge about mobile payment services is very low at the moment, due to that the interviewees did not consider themselves as early adopters when new technologie s are introduced.
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