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Commodified tastes: the narratives supporting consumer purchase of organics.Osborne, Marilyn 22 December 2011 (has links)
The booming organic food industry has led to an increased complexity in the way in which organic foods are marketed. Consumers now encounter a multitude of reasons for why they should (or should not) purchase organic foods. This research examines the promotion of organic food from four different food companies (three grocery stores and a food delivery program) as a way to uncover the narratives used to describe and endorse organic food. With an analysis of website and in-store content from chain, organic and local companies, I have used previous research in the area of organic food discourse to identify themes within the selected content. This study concludes that while there are important commonalities among the narratives, it is not the organic food itself that these commonalities stem from, but rather the company context (company goals and values) that frame the promotional narratives. / Graduate
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Min pappa är negerkung : En kvalitativ studie av etniska stereotyper i filmatiseringarna om Pippi Långstrump / My father is king of the negroes : A qualitative study of ethnic stereotypes in the films about Pippi LongstockingKling, Martin January 2014 (has links)
The purpose of this paper has been to examine various ethnic stereotypes in two Swedish film adaptations of Astrid Lindgren’s character Pippi Longstocking. I have used a semiotic content analysis and postcolonial theory to investigate: 1) how the ethnic groups are represented in the different materials, 2) if there is a hegemonic relationship between the foreign group and one’s own group, 3) whether there has been a "decolonization" during the twenty years that separate the two films. This study has shown that, in the 1949 adaptation, primarily Africans were produced in a negative light and as biologically inferior in relation to the whites. Furthermore, other ethnic groups, such as Indians, Egyptians, Brazilians, and Danes, were portrayed as scared, alien or different. However, the TV series of 1969 permeates with a greater sense of racial tolerance than its predecessor and, despite remnants of racial stereotyping, the overall tone of the later adaptation feels more progressive.
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Package design for children: do practitioners get it right?Chareonsakdi, Thidarat January 2009 (has links)
The literature indicates that children are highly influenced by product packaging and that it is the packaging that will make the product stand out from the crowd and hopefully making a sale. There have been a number of valuable studies offering practitioners principles and guidelines on how to enhance package design for products that target children; however the extent to which practitioners adhere to the principles proposed by academics has had limited attention. This study is therefore aimed at examining the degree to which practitioners implement current knowledge relating to the principles of package design in the context of packages designed to attract children, while simultaneously assessing the relationship between package design and brand performance. An extensive secondary research of the literature has been made to establish a list of criterion for package design for children elements assessment. At the same time, attempts have been made to gather brand performance data. Product samples have been collected from major supermarkets in New Zealand and then analysed against the criterion using the principle of content analysis. The result generated by this study shows that practitioners are mostly adhering to the principles of children’s package design established by academic research. However, the relationship between brand performance and package design was not established in this study.
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Package design for children: do practitioners get it right?Chareonsakdi, Thidarat January 2009 (has links)
The literature indicates that children are highly influenced by product packaging and that it is the packaging that will make the product stand out from the crowd and hopefully making a sale. There have been a number of valuable studies offering practitioners principles and guidelines on how to enhance package design for products that target children; however the extent to which practitioners adhere to the principles proposed by academics has had limited attention. This study is therefore aimed at examining the degree to which practitioners implement current knowledge relating to the principles of package design in the context of packages designed to attract children, while simultaneously assessing the relationship between package design and brand performance. An extensive secondary research of the literature has been made to establish a list of criterion for package design for children elements assessment. At the same time, attempts have been made to gather brand performance data. Product samples have been collected from major supermarkets in New Zealand and then analysed against the criterion using the principle of content analysis. The result generated by this study shows that practitioners are mostly adhering to the principles of children’s package design established by academic research. However, the relationship between brand performance and package design was not established in this study.
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Women war correspondents: three generations on the frontlines or the sidelines? A content analyisis of the newspaper coverage written by leading American women corrspondents in Vietnam, the Persian Gulf, and Iraq wars /Fennell, Melissa, January 1900 (has links)
Thesis (M.A.) - Carleton University, 2006. / Includes bibliographical references (p. 165-178). Also available in electronic format on the Internet.
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Cognitive presence among mathematics teachers an analysis of tasks and discussions in an asynchronous online graduate course /Colt, Diana Lynn. January 2008 (has links) (PDF)
Thesis (PhD)--Montana State University--Bozeman, 2008. / Typescript. Chairperson, Graduate Committee: Jennifer Luebeck. Includes bibliographical references (leaves 196-206).
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A content analysis of citations to J.C.R. Licklider's "Man-computer symbiosis," 1960-2001 diffusing the intergalactic network /Tomasello, Tami K. McDowell, Stephen D. January 2004 (has links)
Thesis (Ph. D.)--Florida State University, 2004. / Advisor: Dr. Stephen D. McDowell, Florida State University, College of Communication, Dept. of Communication. Title and description from dissertation home page (viewed June 16, 2004). Includes bibliographical references.
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Making sense of television interpretive community and the X-files fan forum : an ethnographic study /Berg Nellis, Kelly A. January 2002 (has links)
Thesis (Ph. D.)--University of Missouri-Columbia, 2002. / Typescript. Vita. Includes bibliographical references (leaves 355-364). Also available on the Internet.
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The effectiveness of the strategy for content analysis in helping EFL readers process text /Li, Po-lung. January 1995 (has links)
Thesis (M. Ed.)--University of Hong Kong, 1995. / Includes bibliographical references (leaves 101-104).
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Making sense of television interpretive community and the X-files fan forum an ethnographic study /Berg Nellis, Kelly A. January 2002 (has links)
Thesis (Ph. D.)--University of Missouri-Columbia, 2002. / Typescript. Vita. Includes bibliographical references (leaves 355-364). Also available on the Internet.
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