The thesis caters to the demands of the creative industries for products and contents which can be utilized for convergent media usage and cross-marketing strategies. In this regard character design serves as an important element of entertainment franchises since it is a means to produce media content with high recognition value. However, numerous character adaptations in different media formats illustrate that characters who are successful in one medium are not necessarily as successful in another media format. The thesis takes a closer look at characters in the context of media convergence and discusses the main principles of character creation and development. By favoring a heuristic approach which analyzes the aesthetic phenomena of arts and entertainment by the means of theoretical research which is supported by practical examples, the thesis concludes that character development is based on three dimensions which have to be combined in order to create characters which can be utilized for different media formats. In this context the work discusses character creation in writing, visuals and interactive media by focusing on ways which secure the successful transfer of characters into different media formats without a loss of character depth and quality.

Made available in DSpace on 2014-12-17T15:12:12Z (GMT). No. of bitstreams: 1 LuizRAS_TESE.pdf: 1325717 bytes, checksum: 2f8c5c06b3469d3f4c644f8e13bf4fbc (MD5) Previous issue date: 2013-12-17 / This work starts from the principle that the word humanism has been currently used to advocate certain behaviors or ways of acting which had been constituted for more than 2500 years, mainly in what refers to the most basic human values, which are clearly validated without any questioning. Humanism has been seen continually as a stone of civility touch. Thus, in 1999, the philosopher Peter Sloterdijk presented a conference in Baviera entitled Rules for the Human Zoo, whose subtitle was clear that it dealt with an answer to Martin Heidegger s text Letter on Humanism, basically showing that civility is necessarily bound to human domestication. So, the present work is split in three chapters. The first one aims to set the cultural and metaphysical bases of humanism. The second one will adopt an approach about what we will call epistolary humanism and its corollaries. Besides, in the third chapter, we will compose theoretical statements to the Heideggerian criticism against humanism and the post humanist contemporary proposition, as well as about the anthropotechnics. We can state that these two elements are considered as anthropological fundamentals of humanism and post humanism, and by understanding their mentioned historical relationship from their biological and ontological assumptions. Therefore, this work, which has been presented here, when it tries to map humanism under the theoretical influence of Sloterdijk, it distinguishes itself precisely by realizing the coherence with which he aims at diagnosing the directions of the contemporary humanism / O labor aqui apresentado parte do princ?pio de que o termo humanismo ? usado hodiernamente para salvaguardar certos comportamentos ou formas de agir constitu?das h? mais de 2500 anos, sobretudo no que tange aos valores humanos mais b?sicos, os quais s?o axiomaticamente validados, sem quaisquer contesta??es. O humanismo ? visto continuamente como pedra de toque da civilidade. Destarte, em 1999, o fil?sofo Peter Sloterdijk apresentou uma confer?ncia na Baviera, intitulada Regras para o Parque Humano, cujo subt?tulo deixava claro que se tratava de uma resposta ao texto de Martin Heidegger, Carta sobre o Humanismo, basicamente mostrando que a civilidade est? estritamente vinculada ? domestica??o humana. Nestes termos, o presente trabalho ? dividido em tr?s cap?tulos. No primeiro, pretende estabelecer os fundamentos culturais e metaf?sicos do humanismo. No segundo cap?tulo, far? uma abordagem sobre aquilo que chamaremos de humanismo epistolar e seus corol?rios. Por fim, no terceiro cap?tulo, teceremos asser??es te?ricas ? cr?tica heideggeriana ao humanismo e ? proposta p?s-humanista contempor?nea; assim como a respeito da rela??o entre converg?ncia midi?tica e antropot?cnicas, esses dois elementos tomados como fundamentos antropol?gicos do humanismo e do p?s-humanismo e entendendo a citada rela??o historicamente, a partir de seus pressupostos biol?gicos e ontol?gicos. Portanto, o trabalho aqui apresentado, ao tentar mapear o humanismo sob a influ?ncia te?rica de Sloterdijk, distingue-se precisamente por conseguir perceber a coer?ncia com que ele pretende diagnosticar os rumos do humanismo contempor?neo