Business plan is an important document any start-up, who is standing in front of a decision of realisation a new business idea. The main goal of this master thesis is complex business plan and evaluation of profitability and attractively of CookForMe, a platform where can people contact yourself and order home cooking lessons by not professional chef on the Czech market. The thesis is divided into two sections, theoretical and practical. Theoretical part presents necessary information for the beginning entrepreneur and describes the structure of the business plan including Lean Canvas. Practical part is based on the theoretical part and contains business plan of CookForMe company, which contains necessary and well provided analysis of cooking lessons market and design a new web platform, which will be attractive.

En síntesis, consideramos que realizar un proyecto adecuándonos a los requerimientos y necesidades en tiempos de pandemia, conlleva a proyectos innovadores, el cual representará ingresos económicos para sus creadores. Es importante que al momento de lanzar un proyecto se tenga una meta o una visión clara de lo que se quiere realizar, para poder buscar y encontrar los requerimientos necesarios para su funcionamiento. Meet & Chef Perú es un proyecto que busca realizarse con la colaboración de cinco estudiantes de la Facultad de Negocios de la Universidad Peruana de Ciencias Aplicadas. Este proyecto consiste en brindar servicios de clases online de cocina a cargo de chefs reconocidos a nivel nacional con especialidades que requieran nuestros clientes. Asimismo, se les brindará kits de cocina a los clientes y al chef para que puedan recibir una experiencia más amena con nuestra marca, en donde podrán encontrar los ingredientes que se requieran para la preparación de las comidas. En el transcurso de haber realizado y experimentando nuestro proyecto nos hemos dado cuenta de que siempre debemos de adaptarnos y estar en constante innovación, puesto que sabemos que el consumidor cada día es más exigente a sus necesidades. El haber realizado este proyecto nos emocionó mucho, puesto que pusimos en práctica nuestros conocimientos previos de la universidad, realizamos y aplicamos estrategias de marketing, flujos de caja, estrategias de negociación y otros conocimientos que nos ayudaron a concretar nuestra idea de negocio. / In synthesis, we consider that making a project adapting to the requirements and needs in times of pandemic, leads to innovative projects, which will represent economic income for its creators. It is important that when launching a project to have a clear goal or vision of what you want to do, in order to search and find the necessary requirements for its operation. Meet & Chef Peru is a project that seeks to be carried out with the collaboration of five students from the Business School of the Peruvian University of Applied Sciences. This project consists of providing services of online cooking classes by nationally recognized chefs with specialties required by our customers. Also, cooking kits will be provided to customers and the chef so that they can receive a more enjoyable experience with our brand, where they can find the ingredients required for the preparation of meals. In the course of having carried out and experimented our project we have realized that we must always adapt and be in constant innovation, since we know that the consumer is more demanding every day to their needs. Having carried out this project made us very excited, since we put into practice our previous knowledge from the university, we carried out and applied marketing strategies, cash flows, negotiation strategies and other knowledge that helped us to realize our business idea. / Trabajo de investigación

This study analyzes oral recipe sharing practices as they emerge in Southern cooking. Researcher and participants were immersed in cooking recipes together in a qualitative research method that combined interactive interviewing with sensory ethnography. Findings revealed a category of oral recipe sharing practices that is missing from the literature: cooking lessons. This study identified cooking lessons as a distinct recipe sharing practice and worked to further operationalize and concretize such practices in hopes of spurring further research.