Maintaining performance and mitigating heat stress of the modern broiler is a challenging task during hot weather conditions. Increased demand of high quality reasonably priced animal protein and predictions of future limited water availability make sustainability and water conservation a worthwhile goal for the poultry industry. The most used form for cooling broilers after wind speed is evaporative cool cell (CC) systems. Though highly effective at cooling the incoming air, they substantially increase the relative humidity inside the house, which hinders the bird’s ability to cool itself through evaporative respiration. Cool cells also utilize mass amounts of water. The objective of this research was to evaluate the effects of sprinkler technology on broiler performance, cooling water usage, inhouse environments, conservation, and sustainability, while providing information on how to successfully utilize sprinkler cooling in conjunction with an evaporative cool cell system.