The purpose of this research is to gain a better understanding of how crisis communication strategies, specifically digital crisis communication, used by public organizations and governments, can reduce uncertaintyduring a crisis. The researchmethod of this studyis amixed method approachwhichobtainsqualitative data through interviews and quantitative data through a survey. The data for this research wasprocessed and analysed using thematic analysis, by looking for similar themes in the primary qualitative and quantitative data, where the themes aretreated as codes.Overall, from the findings of this research, it can be concluded that governments can usedigital crisis communication during acrisis to reduce uncertaintyby acknowledgingthe importance of trust, transparency and reputation, quick responses to the quickly changing situation, the use of multiple communication channels and the spread of misinformation.

The outbreak and global spread of the coronavirus took the world by storm and beyond the evident threat it is to the human well-being, it is also impacting the health of businesses. In Finland it was only a matter of weeks after the government the 16th of March started to implement efforts to limit the spread, that a large marketing agency, among other firms, was forced to file for bankruptcy. The seemingly sudden crisis gave rise to a curiosity and interest in how Finnish marketing agencies are handling the situation and what implications it has for the way they do business and subsequently also marketing. Reviewing the academic literature on crisis management, the lack of integration fields between became evident; crisis management has gained most attention within management studies, meanwhile studies with an integrated marketing perspective is lacking. The realisation that the breakdown of relationships is a major threat in a crisis, meanwhile marketing agencies’ business model essentially is built upon agency-client relationships, their particular view on and approach to maintaining and strengthening client relationships during the crisis became a key interest for this thesis. The purpose of this thesis is therefore to gain insight into how Finnish marketing agencies approach crisis management and nurture client relationships in the current covid-19 crisis. A qualitative research approach was taken as the interest and purpose of the study lies in gaining rich insight into the situation and its context, rather than statistically proving a point. Eight semi-structured interviews with professionals from different marketing agencies in Finland was consequently conducted, after which the data was organised and interpreted through a thematic analysis. The results from the study implicates that marketing agencies are relatively unprepared for crises of any type and have adopted a reactive approach when dealing with the covid-19 crisis. Further, the situation is characterised by feelings of support and solidarity both within and among the marketing agencies, their clients, consumers and society at large, which has been expressed to be one of the upsides to the otherwise very dark and serious situation. From marketing agencies’ side, it has also given rise to a more attentive and sensitive tone in communication towards both clients and consumers.

This master's thesis deals with the development of EU's music policy and investigates one of its projects, the Liveurope platform. Liveurope is an initiative supporting music venues across Europe in their effort to promote emerging, up-and-coming European artists and thus significantly contributes to the development of European diversity in the area of live music. Since its establishment in 2014, the platform has undergone significant development, but as a result of the Coronavirus crisis, which has led to closure of venues and restrictions of cross- border free movement, it has been subjected to an unprecedented test of viability. It is within this context that the case is being investigated, during the time period of March 2020 to May 2021, in order to answer the research question: "Was the transnational Liveurope project, supported by the EU music policy, able to react to the Coronavirus crisis and keep on fulfilling its objectives in the unprecedented context of this crisis? The theoretical part of the thesis analyzes the academic debate on cultural policy, the role of music within the social sciences and music policy. As the EU music policy is an under-researched field, the thesis analyzes its historical development and current state for the contextualization of the case study of Liveurope...

The diploma thesis deals with labour market issues in relation to a selected group of self- employed persons during the coronavirus crisis of 2020. The main goal of the thesis deals with mapping and comparing the change of approach to self-employment during the coronavirus crisis from perspective of the theory of social construction of target populations by Ingram and Schneider. The main goal of the thesis was supplemented by four research questions that deal with the transformation of the social structure of the self-employed during a pandemic, the resulting policy, the tools used in employment policy and the variability of topics that appeared in the media in relation to self-employment. In the introduction, the reader gets acquainted with the development of the researched issues, statistics and the main theories and concepts that have been used. The second part describes the methodology of the work, such as research methods and data analysis. Following this, the work presents the results of the analysis of events, where was created a timeline of the development of selected measures. The analysis is supplemented by transcripts of stenographic records from the Chamber of Deputies of the Parliament of the Czech Republic and also by a closer insight into the compensation bonus periods and costs that...