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This thesis uses a combination of vignettes and interviews to explore social approval of cosmetic and sexual reassignment surgeries as a means of studying sex and gender in contemporary society. It draws from poststructuralist, queer, symbolic interactionist and intersectionality theories. This study found that social approval was higher for normative surgeries than for non-normative surgeries. The main themes that emerged in regard to social approval were respondents‘ religious beliefs, their social distance from a person undergoing surgery, their concerns with possible risks or complications, and their views on an individual‘s right to control their own body. Underlying the vast majority of the responses was an essentialist view of sex that influenced how participants‘ viewed the various surgeries.

<p><strong>Date: </strong>2009-06-02<strong></strong></p><p><strong>Program: </strong>International Marketing<strong></strong></p><p><strong>Authors: </strong>Anantaya Ponbamrungwong & Sirada Chandsawang<strong></strong></p><p><strong>Title: </strong>The impact of brand on Thai female consumer in purchase decision of foreign makeup product<strong></strong></p><p><strong>Research Question: </strong>Does brand equity affect Thai female consumer in foreign makeup product purchase?<strong></strong></p><p><strong>Purpose: </strong>to investigate the effect of brand on consumer purchasing decision of foreign makeup product. The outcome of the research would be beneficial to marketing professionals especially in Thai cosmetics-makeup industry to understand the target consumer-based brand equity regarding their purchasing decision<strong>.</strong></p><p><strong>Method: </strong>The concepts of Brand equity and Purchase decision are chosen to study behavior of the target respondents; Thai female consumers who live in Bangkok, Thailand on their purchase decision of buying foreign makeup products.</p><p><strong>Conclusion:</strong> Brand equity does not totally affect Thai female consumer in their purchasing decision of buying foreign make up products. However, the respondents have the concept of brand equity: brand loyalty, brand awareness, brand associations and perceived quality in their mind but they did not generally relate the whole concepts to make a final purchase decision of foreign makeup products.</p><p> </p><p><strong>Keywords:</strong> Cosmetic, Makeup products, Brand equity, Purchase decision</p>

Date: 2009-06-02 Program: International Marketing Authors: Anantaya Ponbamrungwong &amp; Sirada Chandsawang Title: The impact of brand on Thai female consumer in purchase decision of foreign makeup product Research Question: Does brand equity affect Thai female consumer in foreign makeup product purchase? Purpose: to investigate the effect of brand on consumer purchasing decision of foreign makeup product. The outcome of the research would be beneficial to marketing professionals especially in Thai cosmetics-makeup industry to understand the target consumer-based brand equity regarding their purchasing decision. Method: The concepts of Brand equity and Purchase decision are chosen to study behavior of the target respondents; Thai female consumers who live in Bangkok, Thailand on their purchase decision of buying foreign makeup products. Conclusion: Brand equity does not totally affect Thai female consumer in their purchasing decision of buying foreign make up products. However, the respondents have the concept of brand equity: brand loyalty, brand awareness, brand associations and perceived quality in their mind but they did not generally relate the whole concepts to make a final purchase decision of foreign makeup products.   Keywords: Cosmetic, Makeup products, Brand equity, Purchase decision

Cosmetic market has evolved and becomes a fashion trend in this abundance of material modern society. It is a smooth transition from ¡§for woman¡¨ in the old-fashioned society to today¡¦s new breed ¡§for man¡¨ outburst. It is also the revolution from the ¡§external care products¡¨ to ¡§internal care products.¡¨ The marketing channel has even involved into multi-diversified channels to reach the variety of consumers. As the result, the current global ¡§in-take¡¨ cosmetic market has reached to 46.7 billion USD. Under the advocate of this new concept, Taiwan¡¦s food market is also growing quietly and steadily. When a consumer is considering a cosmetic product in this rapid changing market, their buying desire often depends on their knowledge of the product¡¦s value through self-recognition. This dissertation will conduct a detail examination on the consumers¡¦ cognitions, affect and conation regarding the different channels of the product information source. From this study¡¦s objects in the ¡§drinkable cosmetic¡¨ market, we can concentrate on: 1.Consumers who possess the direct experience with the drinkable cosmetic has a significant affect than those who do not possess the same experience. 2.In comparison with advertisement affect, the consumers who had direct experience has had a greater impression regarding the product. 3.The cross functional between ¡§direct experience¡¨ and ¡§product involvement¡¨ does not consist affect on the studied result. Therefore, despite the different levels of product involveness from the consumers, it will not affect their direct experience nor advertisement affect. It will also not affect the consumers¡¦ buying desire. This research is focusing on the cosmetic market¡¦s new concept on care product, which is the drinking product. Even though the study is concentrating on this later developed market, there are still many aspects of the research that can be further discussed.

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Globalization and economic integration to European Union has highlighted problems of Lithuanian industry and the whole economy competitiveness. Only competitive industries are successful and powerful enough to increase their market shares in the long term. That is why it is important to analyze the phenomenon of competitiveness and to indicate the key factors of it in order to create the more favorable conditions for the Lithuanian industry growth and prosperity. The Lithuanian curative cosmetics industry was selected as the object of this work. The aim of this work is to evaluate the competitiveness of Lithuanian curative cosmetics industry and to present main factors that could increase the competitiveness of this industrial sector. To achieve the aim of the work, the following objectives have been defined: - to develop conceptual understanding of the nature of the competitiveness; - to analyze methods of the evaluation of industrial competitiveness; - to present the definition of the curative cosmetics; - to analyze the competitiveness of Lithuanian curative cosmetics industry; - to prepare Lithuanian curative cosmetics industry research methods and to analyze the results that have been received during the research; - to present the recommendations for increasing the competitiveness of Lithuanian curative cosmetics industry. This work is subdivided into three chapters. The first chapter gives insight into the information gathered through a review of literature about the... [to full text]

Orientador: Lea Rodrigues Simioni, Yoko Oshima Franco / Dissertação (mestrado) - Universidade Estadual de Campinas, Faculdade de Ciencias Medicas / Made available in DSpace on 2018-08-12T10:25:13Z (GMT). No. of bitstreams: 1 RochaJunior_DimasdosSantos_M.pdf: 1074208 bytes, checksum: 78f54f332c4a0788a9a1522ffdfffefa (MD5) Previous issue date: 2008 / Resumo: O dimetilaminoetanol (DMAE) é comercializado em vários países como suplemento da dieta, amplificador da cognição e também como matéria-prima de produtos cosméticos. No Brasil, a Agência Nacional de Vigilância Sanitária aprovou o uso cosmético em 2002, visando a uma ação antienvelhecimento, após a observação do efeito colateral decorrente da administração oral do medicamento Deanol-®: contração involuntária da musculatura do rosto e do pescoço. Pesquisou-se, neste trabalho, a ação do DMAE em preparação isolada do nervo frênico-diafragma de camundongos, utilizando-se técnicas miográfica e eletrofisiológica. DMAE, sob o parâmetro miográfico, mostrou dois efeitos neuromusculares principais, dependentes da concentração: o facilitador da neurotransmissão (1 mg/mL, n = 6 e 4 mg/mL, n = 11) e o bloqueador neuromuscular completo aos 40 minutos (20 mg/mL, n = 4). Em preparações previamente curarizadas (d-Tubocurarina, 10 µg/mL) e sob estímulo direto, o DMAE (8 mg/mL, n = 3) aumentou a amplitude da contração muscular (30%), mostrando uma ação direta sobre a fibra muscular; enquanto sob estímulo indireto, demonstrou não possuir ação anticolinesterásica. O DMAE, sob o parâmetro eletrofisiológico, agiu pré-sinapticamente sobre a terminação nervosa, constatado pelo aumento gradativo dos valores de conteúdo quântico (1 mg/mL, n = 4). As implicações desses resultados são discutidas neste trabalho. / Abstract: The dimethylaminoethanol (DMAE) is commercialized in several countries as diet supplement, amplifier of the cognition and also as substance in the constitution of cosmetic products. In Brazil, the cosmetic use was approved by the Agência Nacional de Vigilância Sanitária, in 2002, aiming at an antiaging action, after the collateral effect from oral Deanol® administration: the involuntary contraction of the face and the neck muscles. The objective of this work was to study the DMAE action in isolated mouse phrenic nerve-diaphragm preparation, using myographical and electrophysiological techniques. DMAE, under myographical parameter, showed two main neuromuscular and concentration-dependents effects: the facilitatory (1 mg/mL, n = 6 and 4 mg/mL, n = 11) and the neuromuscular blocker at 40 min (20 mg/mL, n = 4). In pre-curarized preparations (d-Tubocurarine, 10 µg/mL) and under direct stimuli, DMAE (8 mg/mL, n = 3) increased the amplitude of muscular contraction (30%), showing a direct action on the muscular fiber; whereas under indirect stimuli, showed to have no anticholinesterasic action. DMAE, under electrophysiological parameter did act presynaptically on the nervous terminal by a gradual increase of quantum content values (1 mg/mL, n = 4). The implications of these results are argued in this work. / Mestrado / Mestre em Farmacologia

The need for product safety regulation is no longer a source of debate. It should be the primary aim in any consumer protection policy. This is due to the fact that there are a lot of consumer goods that are heterogeneous and more technologically advanced that are continually being introduced to consumers. Cosmetic products are currently one of the most popular consumer products. Their increase in sales is evident globally including in developing countries. They are no longer solely associated with women but are being used by all people, of all ages. With such popularity, cosmetics producers are eager to make a profit, which sometimes has resulted in the introduction of cosmetics which are not safe and cause adverse effects. This suggests that there might be a loophole in the adequacy of the safety laws or regulations. The possibility of these safety issues occurring anywhere is generally acknowledged, which makes it a global issue. Although such cases are not as frequent as for other consumer goods such as foods or pharmaceuticals, there is a need to investigate the cosmetics safety mechanisms in order to see if consumers are adequately protected and if the safety mechanisms for cosmetics are efficient. In realising this aim, the study takes three jurisdictions to compare, namely the EU, the USA and Malaysia. Through analysis, the ideal features of cosmetics regulations based on the larger picture of safety regulation generally are also considered. This study contrasts the EU and Malaysia, that have in place government regulation of cosmetics, with the USA that has a different regime for cosmetics, more dependent on self-regulation. Out of the three, Malaysia is the newest country that has introduced a new law on cosmetic products and this has been adopted from the EU model. Although discussions on cosmetic regulations have been undertaken in Malaysia, the legal safety issues to which they give rise have not been investigated systematically in comparison with the EU and the USA. Even in these jurisdictions cosmetics safety is not discussed as much as other consumer products. This thesis also investigates why Malaysia has adopted the EU policy and not some other policy such as the American one. Once the above issues have been considered, the impact of the new emerging technology of nano-cosmetics is analysed. The thesis found that, Malaysia, as with any newly introduced system, has experienced some setbacks and encountered teething problems due to a lack of resources, structure, technical facilities and qualified personnel. However, as a developing nation, it certainly has benefited from the adoption of the EU system. Although there is still much room for improvement, this borrowing has benefited consumers, in so far as safety is concerned, because of the common and standard safety assessments and the responsibility of safety now being placed on the manufacturers. Consumers can also enjoy more products due to the elimination of trade barriers through free movement and cooperation between member states

Ageing is a natural part of every human life cycle. During ageing there are lots of changes in the organism. One of the main pillars of the cosmetics industry is the development of active compounds that are fighting signs of skin ageing. The components as bioactive peptides are considered to be promising anti-ageing products, mainly because of the possibility to precisely define their chemical structure and therefore achieve more effective biological targeting. One of the signs of skin ageing is the weakening of the connections between epidermal cells and the extracellular matrix, decreasing expression of adhesion molecules and molecular components of dermo-epidermal connection. The most abundant adhesive receptors in the skin are integrins. Their ligands are extracellular matrix molecules, e. g. laminin or fibronectin. The minimal recognition sequence of integrins receptors is the amino acid motif arginine- glycine- aspartic acid (RGD). This sequence is also very interesting in terms of cosmetic applications because it provides the ability to create new and effective bioactive peptides. The subject of present work is basic safety testing of four peptides with RGD motif. A sequence of three peptides was modified by addition of glycine amino acids, or alanine. The expected effect was to improve interaction with integrin receptors. In each of the sample, levels of endotoxin was determined in order to exclude any possible interfering effects on the viability of cells. Subsequently, in NIH3T3 mouse fibroblasts viability was monitored by MTT assay and morphology. The quantity of obtained protein had been determined to increase data interpretation relevance.