El presente trabajo desarrolla el plan de exportación de lociones corporales a base de insumos de la biodiversidad peruana, particularmente aceite de sacha inchi orgánico, teniendo como destino la ciudad de Bogotá en Colombia, a través de la constitución de la empresa productora y comercializadora BIOPERÚ NATURAL PRODUCTS S.A. / This work develops an exportation plan of body lotion to Bogota, Colombia, based in raw materials from the Peruvian biodiversity, such as the sacha Inchi organic plant. This business will trade this product througgh BIOPERU NATURAL PRODUCTS S.A.C. Company. / Trabajo de investigación

This diploma thesis deals with merchandising. Merchandising is a new discipline achieveing a high development potential and being more and more important in the competitive business environment. The teorethical part describes the basic concepts of the merchandising, its definitions, types and possible merchandising strategies. The practical part explains and shows whole merchandising process of the make up merchandising on a real examples from the chosen international company.

The topic of this diploma thesis is the application of certain operation research methods on a practical example. The main objective is to evaluate and compare hypermarkets of selected retail company on the basis of data from cosmetics department for the year 2013. In the thesis are firstly described theoretical assumptions necessary for understanding the decision theory and DEA models, next part is then focused on selected company and its history, current market position and the different types of store formats. Following practical part shows the application of multicriteria evaluation methods (WSA, TOPSIS, ELECTRE III) and DEA models (CCR and BCC) on concrete intern data and results which are then commented, compared and completed with recommendations, how to eliminate store or stores weaknesses, if needed. All calculations in the practical part of this thesis were done by the supplement of MS Excel -- Sanna and optimalization software LINGO.

The objective of the diploma thesis was to evaluate the suitability of choosing beach volleyball representatives Kristýna Kolocová and Markéta Sluková as the new faces of the adidas brand women's cosmetics line. Following the introduction of the adidas brand is an account of products portfolio distributed by this brand, description of their communication and characteristics of communication of their main competitor. Secondary research prepared the necessary basis for the primary character. The means of the primary research was a questionnaire, which was distributed to 162 respondents mainly from the University of Economics. The result was a finding, that Kristýna and Markéta are known by approximately half of the subjects and that the absence of the main communication channel, television, was a probable influence on the awareness of the subjects about cooperation with the adidas women's cosmetics brand. The recommendation for future marketing campaigns is more intensive communication via internet and the use of television as the key communication channels.

The Master Thesis cover field of cosmetic and skincare market. It starts with a brief excurs into history of cosmetics followed by description of main product categories. Further it analyses the competition on cosmetic market and compare czech market to western markets. It covers widely the marketing mix in different market segments. Than an internet questionaire is analysed and that data is later used for segmentation, using IBM SPSS Statistics program. Discovered segments are than developed and autor prepare a short marketing mix for each segment.

The aim of this master thesis is to find out whether celebrity endorsement is influencing factor on decision-making process when purchasing cosmetics (hair care and skin care) in Czech market. Master thesis is divided into two main parts. Theoretical part describes consumer decision-making process, role of celebrity endorsement and examples how celebrity endorsement is used nowadays by L'Oréal. Practical part then focuses on analysis of consumer behaviour through quantitative (online questionnaire) and qualitative research (focus groups) in order to analyse what consumer thinks about celebrity endorsement and to which extent is Czech beauty shopper influenced by it. Thanks to these analyses I was able to identify the most influencing factors, position celebrity endorsement within this group and create set of recommendations regarding most important tools when promoting skin care and hair care products on Czech market.

El mercado de cosmética e higiene personal ha tenido un crecimiento significativo en los últimos años en el país, esto debido a la demanda por productos como cosméticos, perfumes, maquillaje, preparaciones para la piel y geles capilares. Dichos productos son adquiridos principalmente por la población femenina, por lo que el segmento determinado son mujeres del NSE A y B que residen en Lima Metropolitana y que tienen preferencia por la compra vía online. Dentro del grupo de las preparaciones de la piel, se encuentran las cremas faciales, las cuales tienen diferentes composiciones y propiedades para la piel. No obstante, una de las controversias que gira en torno a estos tipos de productos es en base a la composición de estos, ya que existen marcas en el mercado que emplean elementos químicos, los cuales al usarse constantemente pueden, a largo plazo, generar problemas a la piel. Ante esto, se ha realizado el presente proyecto, el cual se basa en la comercialización de una crema facial limpiadora e hidratante a base de insumos naturales, entre ellos se destacan los vegetales como el espárrago y la espinaca, el aceite esencial de sándalo y el extracto de yogurt. Esta propuesta de cosmética natural brinda muchas propiedades beneficiosas para la piel, asimismo, genera un nivel de confianza y seguridad a los clientes al ser en base a insumos naturales. El modelo de negocio propuesto es atractivo, debido a que tiene una relación estrecha con la tendencia de lo natural, la cual es una de las tendencias que ha tenido un mayor impacto en los últimos años en la sociedad, asimismo, porque se ha identificado, durante la investigación realizada durante el proyecto, que existe una demanda insatisfecha por este tipo de productos en el rubro de la cosmética. / The cosmetics and personal hygiene market has had significant growth in recent years in the country, this due to the demand for products such as cosmetics, perfumes, makeup, skin preparations and hair gels. Said products are acquired mainly by the female population, so the specific segment is women from the NSE A and B who reside in Metropolitan Lima and who have a preference for online shopping. Within the group of skin preparations, are facial creams, which have different compositions and properties for the skin. However, one of the controversies that revolves around these types of products is based on their composition, since there are brands on the market that use chemical elements, which when used constantly can, in the long term, generate problems to the skin. Given this, the present project has been carried out, which is based on the commercialization of a cleansing and moisturizing facial cream based on natural inputs, including vegetables such as asparagus and spinach, sandalwood essential oil and yogurt extract. This proposal of natural cosmetics provides many beneficial properties for the skin, and also generates a level of confidence and security for customers, based on natural inputs. The proposed business model is attractive, because it has a close relationship with the natural trend, which is one of the trends that has had the greatest impact on society in recent years, also because it has been identified, during the research carried out during the project, there is an unmet demand for this type of product in the cosmetics sector." / Trabajo de investigación

Aim and method: This study aims to investigate the consumer behavior of the cosmetics customers and the consumer perception about the available local and foreign branded cosmetics products in Bangladesh. To achieve the purpose of the study, an effective mixture of qualitative and quantitative method has been utilized by conducting interviews and online survey with local businesspersons and consumers of cosmetics in Bangladesh respectively.   Result and conclusion: Consumer perception regarding cosmetics products in Bangladesh is influenced by seven factors identified in this study. They are country of origin, psychological attributes of the consumers, place where product is sold, external attributes, quality, consumers’ own characteristics and finally increased disposable income of the consumers. We identified all but one of these factors from the existing literature and our analysis showed that findings of the existing literature support our study. One new factor found in the course of this study is that the increasing number of middle to affluent consumers in Bangladesh is another crucial factor that motivates consumer perception towards cosmetics in the context of Bangladesh.   Contribution: The study contributes to literature coherent with consumer behavior and consumer perception regarding the customers of cosmetics products in Bangladesh. As the literature has remained unexplored in context of Bangladesh, this paper would be an insight for local and foreign branded cosmetics regarding how the consumers see the market and the factors that influence their purchase, preference and loyalty decisions. Furthermore, through the findings of the study, recommendations can be prescribed for the local cosmetics manufacturers to strengthen their market share in the future.

The presented master thesis deals with the monitoring of the influence of polysaccharides which are used as an additive in the cosmetic products, on the monitored types of bacteria which are part of the skin microbiome. And it also deals with the study the effect of polysaccharides as prebiotics on selected species of bacteria that are part of the skin microbiome. Two polysaccharides were selected to determine the effects on the skin microbiome: Nanomoist and PoLevan S. The first part of the thesis focuses on the literature search which deals with skin anatomy, skin diseases and skin microbiome and its function. The experimental part is focused on monitoring changes in the quantity of selected microorganisms of the skin microbiome, before and after application of polysaccharides to the skin using qPCR. Staphylococcus epidermidis, Cutibacterium acnes, Escherichia coli and Micrococcus luteus were monitored. The PCR products were detected by agarose gel electrophoresis. The bacterium Staphylococcus epidermidis was detected on the skin to the greatest extent, especially after the application of the polysaccharides Nanomoist and PoLevan S. Thus, a positive effect of both polysaccharides on the growth of this bacterium was found.

This thesis focuses on the preparation of selected alcohol extracts of elderberry and their use in cosmetology. In the theoretical part are described the botanical properties of the elderberry (Sambucus nigra). There are introduced and characterized bioactive compounds and toxic compounds contained in all vegetative parts of the plant. Attention is mostly focused on compounds with antioxidant properties. The theoretical part also contains a description of basic analytical methods, which are used in the practical part to characterize compounds contained in elder flowers. The practical part focuses on the optimization of the preparation of alcohol extracts with the aim to prepare the extract with the greatest possible content of polyphenols with respect to economy and production costs. Factors such as selection of the appropriate solvent, solvent to plant material ratio, solvent temperature, and extraction time are examined. Based on the total polyphenol concentration measured spectrophotometrically by the Folin-Ciocalteu method, the most suitable solvent is 60% ethanol, the ratio of plant material to solvent is 1:8, the laboratory temperature of solvent and the extraction time of 24 hours.Under these conditions, an ethanol extract is prepared, analyzed and determined selected properties, such as refractive index and density. Rutin, chlorogenic, caffeic and ferulic acids are identified by HPLC with a DAD detector. The pH value of alcohol extract is 5.743 ± 0.006, the refractive index is 1.365 ± 0.02 at 22.7 ° C and the density is 0.9288 gcm-3. By liquid chromatography the concentration of chlorogenic acids is quantified as 0.104 gl-1, caffeic acid as 0.086 gl-1 and ferulic acid as 0.060 gl-1. The extract is incorporated into cosmetic products, that are used in balneology. Prepared products are toilet soap and bath salt.