The aim of this thesis is to create knowledge on discursive formations surrounding literature that is being produced and/or reproduced in Sweden today. This is achieved by studying how the project group members responsible for writing the Gothenburg application to become a UNESCO City of Literature, and other key players involved in this process, argue for the values of literature and why a membership in the UNESCO creative cities network would be beneficial for Gothenburg city, its citizens and the literary field. To this end, both documents related to the process of getting Gothenburg’s candidature approved by UNESCO and interviews with the project group members responsible for writing the application to UNESCO are studied and analyzed. Eight interviews were conducted with members of the project group using a semi-structured qualitative interview methodology. The theoretical framework for this thesis consists of a foucauldian discourse analysis, ideology and studies of institutional logics in Swedish cultural politics. While analyzing the collected material, I was able to identify several dominating discursive formations about literature and literary work, as well as minor, competing discursive formations, that can all be recognized in how Swedish cultural policy have been discussed historically. These are later related to overarching ideological and political structures that are connected to them. Key findings include that literature is portrayed as a human right, as essential to a healthy, sustainable democracy and as something with inherent value. The project group members navigate predominant discursive formations and ideological understandings of literature, creating an environment where literary work is prioritized.

Submitted by Franciele Moreira (francielemoreyra@gmail.com) on 2017-09-22T16:19:33Z No. of bitstreams: 2 Dissertação - Victor Moura Soares Ferreira - 2017.pdf: 4865441 bytes, checksum: 25a6db8cb0770b113997860f4f96cae6 (MD5) license_rdf: 0 bytes, checksum: d41d8cd98f00b204e9800998ecf8427e (MD5) / Approved for entry into archive by Luciana Ferreira (lucgeral@gmail.com) on 2017-09-25T11:41:29Z (GMT) No. of bitstreams: 2 Dissertação - Victor Moura Soares Ferreira - 2017.pdf: 4865441 bytes, checksum: 25a6db8cb0770b113997860f4f96cae6 (MD5) license_rdf: 0 bytes, checksum: d41d8cd98f00b204e9800998ecf8427e (MD5) / Made available in DSpace on 2017-09-25T11:41:29Z (GMT). No. of bitstreams: 2 Dissertação - Victor Moura Soares Ferreira - 2017.pdf: 4865441 bytes, checksum: 25a6db8cb0770b113997860f4f96cae6 (MD5) license_rdf: 0 bytes, checksum: d41d8cd98f00b204e9800998ecf8427e (MD5) Previous issue date: 2017-08-22 / Coordenação de Aperfeiçoamento de Pessoal de Nível Superior - CAPES / The idea of the creative city emerges as the fruit of the post-industrial era, when cities needed to reinvent themselves from a strategic relationship with creativity, specifically with the creative industry and the creative economy. The formulation of those expressions, first raised by the australian government and later by the british, discussed the value of art and culture through those which were possible the creation of jobs and wealth production. The United Nations, through UNCTAD and Unesco, incorporated in their discourses and policies the importance of the development of the urban environment ordered by creativity. Its intention was embodied after the launch of the Unesco Network of Creative Cities in 2004, platform that established a commitment to invest in creativity and culture as a strategic factor for "sustainable" urban development. In order to understand this dynamic that uses culture as an urban management strategy, the Network's research from the perspective of the five Brazilian cities - Florianópolis and Curitiba, with the insertion in 2014, and the cities of Belém, Santos and Salvador, in 2015 - allowed to identify the strategies that configure this program and, also, the nuances of each one. The idea was based on the investigation of application forms, information in electronic media and digital files. The research rethinks that the discourse of the creative city is closer to the image bias, economic and political than the ideal model of a post-industrial city, as some theorists claim. Possibly, the creative city is only a reflection of an image that began in the economy and was diluted in the discourse of managers, possessing the Nation-State as controlling agent. / ideia da cidade criativa surge como fruto da era pós-industrial, época em que as cidades precisavam se reinventar a partir de uma relação estratégica com a criatividade, especificamente com a indústria criativa e a economia criativa. A formulação de tais expressões, colocadas em questão, primeiramente pelo governo australiano e depois pelo britânico, discutiu acerca da valorização da arte e da cultura, por meio das quais eram possíveis a criação de empregos e a geração de riqueza. As Nações Unidas, por meio da UNCTAD e da Unesco, incorporaram, em seus discursos e políticas, a importância do desenvolvimento do meio urbano ordenado pela criatividade. Sua intenção se corporificou após o lançamento da Rede de Cidades Criativas da Unesco, em 2004, plataforma que firmou o compromisso em investir na criatividade e na cultura como fator estratégico para o desenvolvimento urbano “sustentável”. Com o objetivo de compreender essa dinâmica que utiliza a cultura como estratégia de gestão urbana, a investigação da Rede pela perspectiva das cinco cidades brasileiras – Florianópolis e Curitiba, com a inserção em 2014, e as cidades de Belém, Santos e Salvador, em 2015 – permitiu identificar as estratégias que configuram esse programa e, também, as nuances de cada uma. A ideia partiu da averiguação de formulários de candidatura, de informações em meios eletrônicos e arquivos digitais. A investigação faz repensar que o discurso da cidade criativa está mais próximo do viés imagético, econômico e político, do que de um modelo ideal de cidade pós-industrial, como alguns teóricos afirmam. Possivelmente, a cidade criativa seja apenas reflexo de uma imagem, que se iniciou na economia e diluiu-se no discurso de gestores, possuindo o Estado-Nação como agente controlador.